At a Glance
- Tasks: Lead email marketing campaigns to boost customer engagement and revenue growth.
- Company: Join the Royal Ballet and Opera, a cultural icon in London.
- Benefits: Competitive salary, inclusive workplace, and opportunities for creativity.
- Other info: Diverse and inclusive environment with career development opportunities.
- Why this job: Make an impact in the arts while enhancing customer experiences.
- Qualifications: Experience in CRM and email marketing, with strong analytical skills.
The predicted salary is between 35000 - 40800 £ per year.
The Royal Ballet and Opera continues to lead the way in opera, ballet, music and dance both live on stage and through multiple digital platforms, from live streaming to worldwide cinema screenings. Our Covent Garden theatre has been at the heart of London and British cultural life for three centuries. We are home to two world‑class Companies: The Royal Ballet and The Royal Opera.
The Audiences and Commercial department drives income, grows and diversifies audiences, and promotes the Royal Ballet and Opera’s work across multiple platforms, including live performances, digital content, cinema, and touring. The Marketing team plays a key role in delivering campaigns that build brand engagement and maximise revenue.
We are seeking to recruit an experienced Email Marketing Manager to lead CRM activity, delivering targeted, data‑led campaigns that enhance customer engagement, retention, and revenue growth. Our ideal candidate will be a strategic and data‑driven marketing professional with strong CRM expertise, capable of managing complex campaigns, leading automation initiatives, and collaborating effectively across teams to deliver impactful customer journeys.
Can you demonstrate any of the following:
- Proven experience in CRM, email marketing, or customer marketing roles, ideally (but not essential) from within the Arts & Entertainment sector
- Strong understanding of customer data, segmentation, and lifecycle management
- Experience delivering automated and personalised email campaigns
- Ability to analyse performance data and translate insights into action
- Excellent stakeholder management and communication skills
- Strong organisational and project management capability
- Knowledge of data protection and GDPR requirements
- Experience working with CRM and Customer Data platforms (Prospect2 and Tessitura Segmentation Sets and List Manager highly desirable)
The Royal Ballet and Opera is one of the UK’s leading arts organisations and our aim is to inspire imagination, ignite emotion and make the extraordinary for everyone. Equality, Diversity and Inclusion underpin all that we do. We want our people to be representative of the diversity in the UK. We understand the creativity and innovation that diversity can bring and strive to create an inclusive environment in which everyone can thrive.
We encourage applications from people with a wide range of backgrounds, experiences and skills to join our teams. We particularly welcome applications from those who are from a global majority background and/or those who are disabled, as they are under-represented within our organisation. We are a Disability Confident Employer, which means that we are actively working to ensure that candidates with disabilities and long-term health conditions feel supported, engaged and able to fulfil their potential in the workplace.
Closing date for applications: 11:59pm, Wednesday 8th July 2026. Interviews will be held w/c 13th July 2026. To ensure a fair process, late applications will not be considered under any circumstances. Applicants must have work authorisation for the UK.
Email Marketing Manager in London employer: ROYAL BALLET AND OPERA
The Royal Ballet and Opera is an exceptional employer, offering a vibrant work culture steeped in creativity and collaboration at our iconic Covent Garden theatre. We prioritise employee growth through diverse opportunities in the arts sector, while championing equality, diversity, and inclusion to ensure a supportive environment for all. Join us to be part of a world-class organisation that inspires imagination and ignites emotion, making a meaningful impact both locally and globally.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ROYAL BALLET AND OPERA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ROYAL BALLET AND OPERA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ROYAL BALLET AND OPERA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ROYAL BALLET AND OPERA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Email Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ROYAL BALLET AND OPERA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ROYAL BALLET AND OPERA:Show us that you’ve done your homework! In your application, briefly mention what you admire about ROYAL BALLET AND OPERA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ROYAL BALLET AND OPERA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ROYAL BALLET AND OPERA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ROYAL BALLET AND OPERA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
