At a Glance
- Tasks: Lead data-driven email marketing campaigns to boost customer engagement and revenue.
- Company: Join the Royal Ballet and Opera, a leading arts organisation in the UK.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace committed to equality and creativity.
- Why this job: Make an impact in the arts while enhancing customer experiences through innovative marketing.
- Qualifications: Experience in CRM and email marketing, with strong analytical and project management skills.
The predicted salary is between 35000 - 40800 £ per year.
The Royal Ballet and Opera continues to lead the way in opera, ballet, music and dance both live on stage and through multiple digital platforms, from live streaming to worldwide cinema screenings. Our Covent Garden theatre has been at the heart of London and British cultural life for three centuries. We are home to two world‑class Companies: The Royal Ballet and The Royal Opera.
The Audiences and Commercial department drives income, grows and diversifies audiences, and promotes the Royal Ballet and Opera’s work across multiple platforms, including live performances, digital content, cinema, and touring. The Marketing team plays a key role in delivering campaigns that build brand engagement and maximise revenue.
We are seeking to recruit an experienced Email Marketing Manager to lead CRM activity, delivering targeted, data‑led campaigns that enhance customer engagement, retention, and revenue growth. Our ideal candidate will be a strategic and data‑driven marketing professional with strong CRM expertise, capable of managing complex campaigns, leading automation initiatives, and collaborating effectively across teams to deliver impactful customer journeys.
Can you demonstrate any of the following:
- Proven experience in CRM, email marketing, or customer marketing roles, ideally (but not essential) from within the Arts & Entertainment sector
- Strong understanding of customer data, segmentation, and lifecycle management
- Experience delivering automated and personalised email campaigns
- Ability to analyse performance data and translate insights into action
- Excellent stakeholder management and communication skills
- Strong organisational and project management capability
- Knowledge of data protection and GDPR requirements
- Experience working with CRM and Customer Data platforms (Prospect2 and Tessitura Segmentation Sets and List Manager highly desirable)
The Royal Ballet and Opera is one of the UK’s leading arts organisations and our aim is to inspire imagination, ignite emotion and make the extraordinary for everyone. Equality, Diversity and Inclusion underpin all that we do. We want our people to be representative of the diversity in the UK. We understand the creativity and innovation that diversity can bring and strive to create an inclusive environment in which everyone can thrive.
We encourage applications from people with a wide range of backgrounds, experiences and skills to join our teams. We particularly welcome applications from those who are from a global majority background and/or those who are disabled, as they are under-represented within our organisation. We are a Disability Confident Employer, which means that we are actively working to ensure that candidates with disabilities and long-term health conditions feel supported, engaged and able to fulfil their potential in the workplace.
Closing date for applications: 11:59pm, Wednesday 8th July 2026. Interviews will be held w/c 13th July 2026. To ensure a fair process, late applications will not be considered under any circumstances. Applicants must have work authorisation for the UK. No agencies.
Email Marketing Manager employer: ROYAL BALLET AND OPERA
The Royal Ballet and Opera is an exceptional employer, offering a vibrant work culture steeped in creativity and artistry right in the heart of Covent Garden, London. Employees benefit from opportunities for professional growth within a prestigious institution, alongside a supportive environment that values innovation and collaboration in theatrical productions.
