Email Marketing Manager
Royal Ballet & Opera
Bow St, London WC2E 9DD, UK
£49,253 per year (estimated)
Overview
The Audiences and Commercial department drives income, grows and diversifies audiences, and promotes the Royal Ballet and Opera's work across multiple platforms, including live performances, digital content, cinema, and touring. The Marketing team plays a key role in delivering campaigns that build brand engagement and maximise revenue.
Responsibilities
Lead the CRM activity, delivering targeted, data‑led campaigns that enhance customer engagement, retention, and revenue growth. Manage complex campaigns, lead automation initiatives, and collaborate effectively across teams to deliver impactful customer journeys.
Qualifications
- Proven experience in CRM, email marketing, or customer marketing roles, ideally (but not essential) from within the Arts & Entertainment sector
- Strong understanding of customer data, segmentation, and lifecycle management
- Experience delivering automated and personalised email campaigns
- Ability to analyse performance data and translate insights into action
- Excellent stakeholder management and communication skills
- Strong organisational and project management capability
- Knowledge of data protection and GDPR requirements
- Experience working with CRM and Customer Data platforms (Prospect2 and Tessitura Segmentation Sets and List Manager highly desirable)
