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- Tasks: Lead digital marketing strategies and drive engagement for the Royal Air Force Museum.
- Company: Join the Royal Air Force Museum, a national charity with a mission to inspire.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Be part of an exciting journey to share the RAF story and engage audiences.
- Qualifications: Experience in digital marketing and a passion for creativity and strategy.
- Other info: Collaborative team atmosphere with travel between London and Midlands sites.
The predicted salary is between 33000 - 46000 £ per year.
We are looking to recruit a Digital Marketing Manager to join our team based at either our London or Midlands site. You will join us on a full time, permanent basis. In return, you will receive a salary circa £38,000 to £42,000 per annum (dependent on location).
The Royal Air Force Museum is a national museum, a Government non-departmental public body (NDPB) and a registered charity, with two sister sites at London and Midlands. Our purpose is to share the RAF story, past, present and future – using the stories of its people and our collections in order to engage, inform and inspire. Our Vision is to inspire everyone with the RAF story – the people who shape it and its place in our lives.
We have two public sites (London and Midlands) and a stored collection (Stafford). Our trading company and active fundraising supplement Grant in Aid which comes through the Ministry of Defence. The Royal Air Force Museum is a Carbon Literate organisation and as such promotes Carbon Literacy.
Purpose of the Digital Marketing Manager role:
We are looking for an experienced Digital Marketing professional to join our Marketing and Communications team, to lead on all aspects of digital marketing at the Royal Air Force Museum. You will be an important part of a closely-knit team that works collaboratively to deliver our goals.
The Digital Marketing Manager will drive the digital marketing strategy, working closely with the marketing team to deliver visitor and revenue targets, develop digital content and creative initiatives to build the RAF Museum brand, as well as playing a leading role in the development of new digital programmes, such as CRM and eCommerce initiatives. This is a fantastic opportunity for someone with a passion for the potential of digital to lead and inspire, at an exciting time for the Museum as we deliver on the vision outlined in our Strategic Plan to 2030.
As a Digital Marketing Manager, you will have a variety of roles which will include:
- To support the Director of Visitor and Commercial Development in the development of the RAF Museum digital marketing and eCommerce Strategy. This commercially oriented strategy will build on the principles outlined in our Commercial Strategy and will focus on the development of the Museum's digital business and in driving awareness and visits to the 3 RAF Museums.
- Set and deliver on annual and quarterly digital brand engagement and revenue targets across all online acquisition channels responsible for PPC, SEO, Display, Social Paid and Affiliates, ensuring KPIs are met. You will play a key role in developing our e-commerce and CRM, and data strategy, while working closely with our Retail Team.
- Develop a digital marketing strategy in collaboration with the wider Marketing and Communications team, to bring to life the Museum’s annual brand marketing objectives.
- Develop a digital performance report that highlights insights, results and recommendations across all key digital marketing and acquisition KPIs for all digital channels.
- Key responsibility for the development of the new RAF Museum website, in line with overall marketing objectives. This will consider the future integration of the Museum’s website, its ticketing platforms, its CRM system, its social media channels, and its online store.
- Effective management of new website, CRM system, and social media channels; through optimization, updating, and the production of engaging content that aligns with our brand to improve the site’s digital performance and KPIs.
- Regular travel between the Museum sites will be required.
Closing date for applications: 20th March 2026 11:59 pm
Interviews will take place on: 31st March 2026 or 1st April 2026 (dependent on location)
If you think you have what it takes and want to be part of this exciting journey, please visit the jobs page on our website for further information. Join us in delivering our purpose and achieving our vision, ensuring that the Royal Air Force's story continues to enrich and inspire current and future generations. We would love to hear from you!
Digital Marketing Manager in London employer: Royal Air Force Museum
Contact Detail:
Royal Air Force Museum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way to demonstrate your expertise and creativity, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Familiarise yourself with their current marketing strategies and think of ways you could enhance them. This will show you're genuinely interested and ready to contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on joining our team at the Royal Air Force Museum and are ready to dive into this exciting role.
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your relevant experience and skills that align with our goals at the Royal Air Force Museum. We want to see how you can contribute to our digital marketing strategy!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your vision aligns with our mission. Be sure to mention any specific projects or achievements that showcase your expertise.
Showcase Your Digital Savvy: In your application, don’t forget to highlight your experience with digital tools and platforms. Whether it's PPC, SEO, or social media management, we want to know how you've used these to drive results in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a seamless application process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at the Royal Air Force Museum!
How to prepare for a job interview at Royal Air Force Museum
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially in areas like PPC, SEO, and social media. Be ready to discuss how you've successfully implemented these strategies in past roles, as this will show your expertise and passion for the field.
✨Understand the RAF Museum's Mission
Take some time to research the Royal Air Force Museum and its vision. Understanding their purpose and how digital marketing can enhance their storytelling will help you align your answers with their goals during the interview.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges related to digital marketing. Think about examples from your previous experience where you drove engagement or revenue through innovative digital strategies, and be ready to share those stories.
✨Show Your Collaborative Spirit
Since the role involves working closely with a team, be prepared to discuss how you’ve collaborated with others in the past. Highlight any experiences where teamwork led to successful outcomes, especially in developing marketing strategies or campaigns.