Head of Membership and Communications in City of Westminster

We are looking for an exceptional Head of Membership and Communications to join our team at The Royal Air Force Club.

Working at The RAF Club offers:

• Competitive Salary
• Service Charge
• Enhanced Pension Scheme
• Life Assurance
• Interest‑Free Travel Ticket Loan
• Health Cash Plan
• Tailored Learning Programmes, including support with professional development
• Wellbeing Events such as Chiropodists, Massages, Walks in Green Park
• Cycle to Work Scheme
• Employee Assistance Programme with Hospitality Action
• Complimentary meals on duty at our Employee Restaurant, "Lily's", including themed lunches and seasonal, cultural celebrations
• Fantastic Recognition Events

BACKGROUND

Located in London’s Mayfair and overlooking Green Park, the Royal Air Force Club offers first‑class facilities and a ‘home from home’ to its 24,000 members, predominantly serving and former officers of the RAF and Allied Air Forces and their families. Having opened its doors in 1922, the Club is full of history and character. With 110 bedrooms and 10 meeting and banqueting rooms, the Club is a truly hidden gem with modern and elegant interior and facilities.

REPORTING TO: Director of Operations and to the Chief Executive

EMPLOYMENT: 5 days, 40 hours per week

KEY RELATIONSHIPS: Executive and Head of Department Team, The Board of Trustees; Fundraising & Legacy Working Group; Director of Operations; Finance and Events Team

DIRECT REPORTS: Membership Manager, Membership Executive & Marketing & Communications Executive

OVERVIEW OF RESPONSIBILITIES

The Head of Membership and Communications leads the membership and marketing team. Responsibilities include:

• Working with the Membership team to drive membership recruitment and retention across all membership categories of the Royal Air Force Club.
• Planning and overseeing the marketing programme, encompassing Clubhouse promotional activity & collateral.
• Owning the membership giving journey, including fundraising and legacies.

Membership Strategy, Recruitment and Retention:

• Work alongside the Chair of the Membership & Marketing Committee to develop the Club's short, medium and long‑term membership recruitment and engagement strategy across all membership segments.
• Develop marketing materials, campaigns and events to attract and retain members.
• Support members social events programme and membership events (25 Year Lunches, New Members Receptions, 50 Year Receptions).
• Lead the quarterly RAF College Cranwell and IOT visits with the team.
• Manage the Club Representatives programme.
• Identify new member benefits/services based on feedback.
• Oversee effective membership communications generated by the Membership Team.
• Manage the membership data collection.

Membership Administration:

• Run the annual membership renewal process liaising closely with the Finance team.
• Attend Membership & Marketing Committee meetings and provide administrative support.

Marketing and Communications:

• Ensure effective membership communications are generated.
• Oversee digital marketing and member communications.
• Lead implementation and optimisation of HubSpot CRM.
• Drive segmentation, reporting, and data‑led decision making.
• Ensure the RAF Club brand is visible and consistent throughout communications.
• Oversee all Club social media.
• Manage content creation for the Club website.
• Manage digital marketing campaigns.
• Responsibility for mailing of Membership Communications.
• Edit the club's annual magazine.
• Manage new products for the Club Shop.
• Ensure compliance with the Data Protection Act.

Membership Giving Journey:

• Review and manage the fundraising and legacy strategy.
• Maintain the ‘Friends of the RAF Club’ scheme.
• Prepare for and attend the Fundraising and Legacy Working Group meetings.
• Administer and acknowledge donations.
• Manage requests for Club support from external charities.
• Prepare and submit Gift Aid claims.

Managing People:

• Provide strong leadership to the membership and marketing team.
• Carry out appraisals and one‑to‑ones with team members.
• Ensure compliance with statutory regulations.

Additional Responsibilities:

• Prepare reports for the Board of Trustees.
• Analyse statistical trends in member data.
• Monitor and respond to relevant email inboxes.
• Be an ambassador for the Club.
• Attend a variety of Club network events and dinners.
• Carry out occasional ‘Manager on Duty’ shifts at weekends.
• Perform other duties as required.

Key Skills and Experience:

• Excellent written and verbal communication.
• Outstanding social skills.
• Expertise in strategic planning and achieving set KPIs.
• Strong organisation of workload and responsibilities.
• Financial acumen & analytical skills.
• Ability to multi‑task and demonstrate great attention to detail.
• Up‑to‑date knowledge of GDPR and fundraising legislation.

Desirable Skills and Experience:

• A working knowledge of Micros Opera and HubSpot.
• Experience of using website CMS programmes.
• Previous experience of working in a private members' club or hospitality environment.

We'd love to hear from you!