Sales Executive - Conference & Events

Sales Executive - Conference & Events

Full-Time 32993 £ / year No working from home possible
Royal Agricultural University

At a Glance

  • Tasks: Drive sales and build client relationships for exciting events at a leading university.
  • Company: Join the Royal Agricultural University, a top specialist university in the stunning Cotswolds.
  • Benefits: Enjoy generous holidays, a pension scheme, and opportunities for growth.
  • Other info: Be part of a growing team shaping the future of university events.
  • Why this job: Make a real impact while working in a dynamic and supportive environment.
  • Qualifications: Sales or events experience with strong communication and relationship-building skills.

Location: Cirencester

Salary: £30,378 - £35,608 per annum

Vacancy Type: Permanent, full time (35 hours per week, flexibility required for evenings and weekends)

Closing date: 21st June 2026

Interview dates: 6th July 2026

Be part of something special. The Royal Agricultural University (RAU) is one of the UK’s leading specialist universities, set on our stunning Cotswold campus. With a successful and growing conference, events and commercial portfolio, this is an exciting time to join our Campus Experience team.

We’re looking for a driven and commercially focused Sales Executive to help continue grow our business and deliver exceptional client experiences.

About the role:

  • Working as part of a small, ambitious team and reporting to the Conference & Events Manager, you will play a key role in driving sales, converting enquiries and building lasting client relationships.
  • From corporate conferences and training events to weddings, summer schools and University activity, you will help maximise revenue while ensuring a seamless customer journey.

You will:

  • Proactively generate and convert new conference, events and accommodation business
  • Manage enquiries from first contact through to confirmation
  • Build strong client relationships to drive repeat and long-term business
  • Deliver engaging show rounds and client visits
  • Manage a live sales pipeline and work towards clear income targets
  • Cross-sell additional services including CPD, hospitality and accommodation
  • Work closely with operational teams to ensure successful delivery of events
  • Support sales campaigns, marketing activity and promotional events
  • Monitor performance and report on sales activity, conversions and opportunities

This is a fast-paced, varied role ideal for someone who enjoys combining sales, relationship management and customer experience.

About you:

You will bring:

  • Experience in a sales, events or hospitality environment
  • A track record of working in a target-driven role
  • Strong communication, organisation and relationship-building skills
  • A proactive, confident and results-focused approach
  • Excellent attention to detail and the ability to manage multiple priorities
  • Commercial awareness and a passion for delivering quality experiences
  • Experience in conferences, hotels, venues or higher education is beneficial, but not essential — what matters most is your energy, drive and ability to convert opportunities into business.

Why join us?

This is an opportunity to be part of a team that is building and shaping a growing commercial operation within the University.

You’ll benefit from:

  • A supportive and collaborative working environment
  • A beautiful campus location in the heart of the Cotswolds
  • Generous holiday entitlement and pension scheme
  • Opportunities for development and progression
  • The chance to play a direct role in growing revenue and enhancing the RAU experience

If you are looking for a role where you can sell, influence and make a real impact, we would love to hear from you.

To Apply:

If you feel you are a suitable candidate and would like to work for RAU, please proceed through the following link to be redirected to their website to complete your application.

Sales Executive - Conference & Events employer: Royal Agricultural University

The Royal Agricultural University (RAU) offers an exceptional working environment for a Sales Executive in Conference & Events, set against the stunning backdrop of the Cotswolds. With a focus on collaboration and support, employees enjoy generous holiday entitlements, a robust pension scheme, and ample opportunities for professional development. Join a dynamic team dedicated to delivering outstanding client experiences while contributing to the growth of a thriving commercial operation within a prestigious institution.

Royal Agricultural University

Contact Details:

Royal Agricultural University Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Sales Executive - Conference & Events

Tip Number 1

Get to know the company inside out! Research the Royal Agricultural University and its events portfolio. This will help you tailor your conversations during interviews and show that you're genuinely interested in being part of their team.

Tip Number 2

Network like a pro! Attend industry events or connect with current employees on LinkedIn. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!

Tip Number 3

Prepare for those interviews! Think about how your past experiences align with the role of Sales Executive. Be ready to share specific examples of how you've driven sales and built client relationships in previous roles.

Tip Number 4

Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. It’s a great way to reinforce your interest and keep you top of mind for the hiring team.

We think you need these skills to ace Sales Executive - Conference & Events

Sales Skills
Client Relationship Management
Communication Skills
Organisational Skills
Attention to Detail
Proactive Approach
Target-Driven Mindset

Some tips for your application 🫡

Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Sales Executive role. Highlight any relevant sales or events experience, and don’t forget to showcase your relationship-building skills!

Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about this role and how your background makes you the perfect fit for our team. Be genuine and let your personality come through.

Show Off Your Achievements:When detailing your past roles, focus on specific achievements. Did you exceed sales targets? Successfully manage a large event? Numbers and examples can really make your application stand out!

Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the details you need right there!

How to prepare for a job interview at Royal Agricultural University

Know Your Stuff

Before the interview, make sure you research The Royal Agricultural University and its conference and events portfolio. Understand their mission, values, and recent projects. This will help you tailor your answers and show that you're genuinely interested in the role.

Showcase Your Sales Skills

Prepare specific examples from your past experiences where you've successfully driven sales or built strong client relationships. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easy for the interviewer to see your impact.

Ask Smart Questions

At the end of the interview, have a few thoughtful questions ready about the role, team dynamics, or future projects. This not only shows your enthusiasm but also helps you gauge if the company culture aligns with your values.

Dress the Part

Even though it's a casual environment, dressing smartly can make a great first impression. Aim for business casual attire that reflects professionalism while still being comfortable, especially since you might be showing clients around.