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- Tasks: Lead income-generating activities and develop bold commercial strategies for Tower Bridge.
- Company: Join the iconic Tower Bridge, a cultural landmark and leading events venue.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Why this job: Shape the future of a historic landmark while driving social impact and community engagement.
- Qualifications: Proven experience in commercial strategy and leadership within visitor attractions or cultural venues.
- Other info: Flexible working options and a commitment to inclusivity and sustainability.
The predicted salary is between 68300 - 77400 £ per year.
Salary: £68,300 - £77,400
Contractual Hours: 35 hours per week
Basis: Permanent
Workplace category: Hybrid
About us
Tower Bridge is a working bascule bridge, a leading events venue, and an iconic visitor attraction, welcoming almost one million visitors each year. It is one of five bridges supported and maintained by the charity City Bridge Foundation, which is also London’s biggest independent charitable funder. This is an exciting time to join us. Tower Bridge is embarking on an ambitious transformation programme – Tower Bridge in Motion – shaping the future of London’s defining landmark. Through major initiatives and estate-wide improvements, the programme will enhance visitor experiences, inspire innovation and strengthen community engagement, while preserving and celebrating the Bridge’s unique cultural heritage. Our vision is to be an exemplar visitor attraction driven by social values that excites, inspires, engages and connects everyone we reach and encounter.
About the role
We are seeking an experienced and visionary Head of Commercial to lead income‑generating activity at Tower Bridge. In this new leadership role, you will shape and deliver a bold commercial strategy that drives income growth, strengthens existing revenue streams, and unlocks new opportunities while enhancing the visitor experience. You will embed commercial thinking into capital projects and strategic planning, securing Tower Bridge’s long‑term success as a leading cultural destination.
About you
- A strategic thinker and commercial innovator, with proven experience in navigating complex organisations.
- Experienced in developing and delivering successful commercial strategies across visitor attractions, cultural venues, or retail.
- Skilled in business development and ROI analysis, with strong knowledge of pricing strategies, income diversification, and market trends.
- An inspirational leader, skilled at motivating multi‑disciplinary teams and driving high performance.
- Collaborative and partnership‑focused, with experience building strategic relationships to drive revenue growth.
- Experienced in managing budgets and achieving ambitious targets.
- Passionate about our mission and charitable purpose and committed to responsible business practices, embedding inclusivity, social value, and sustainability into commercial activities.
Closing date 12 noon on Monday 9 March 2026
Interviews are expected to take place on Thursday, 19 March 2026 in person at Tower Bridge Offices, Tower Bridge Road, London SE1 2UP. As part of the interview process, candidates will be required to deliver a presentation.
The City of London Corporation is committed to Equal Opportunities and welcomes applications from all sections of the community. Because our roles are so varied, we don’t have a ‘one size fits all’ policy for workplace attendance. How many days a week you’ll be required to attend your workplace will depend on the requirements of your role. It’s important that you understand the requirements before applying to ensure you are able to meet them. We are committed to considering requests to work flexibly. Requests will be considered by the recruiting manager in line with our policies and business needs.
The City of London Corporation is currently undergoing a programme to ensure that our pay and reward practices are competitive and equitable across the whole organisation, to ensure that everyone has the opportunity to thrive in the work that we do.
Head of Commercial – Tower Bridge employer: Royal Academy Of Dance
Contact Detail:
Royal Academy Of Dance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Commercial – Tower Bridge
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with others on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for that interview! Research Tower Bridge and its initiatives, especially the 'Tower Bridge in Motion' programme. Show them you’re not just another candidate but someone who genuinely cares about their mission and vision.
✨Tip Number 3
Practice your presentation skills! Since you'll need to deliver a presentation during the interview, make sure you’re comfortable speaking about your ideas and strategies. Get feedback from friends or colleagues to polish your delivery.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Tower Bridge and contributing to its exciting future.
We think you need these skills to ace Head of Commercial – Tower Bridge
Some tips for your application 🫡
Show Your Passion: Let us see your enthusiasm for Tower Bridge and its mission! Share why you’re excited about the role and how your values align with ours. A personal touch can really make your application stand out.
Tailor Your CV: Make sure your CV reflects the skills and experiences that are most relevant to the Head of Commercial role. Highlight your achievements in developing commercial strategies and driving revenue growth, as these are key to what we’re looking for.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story. Use it to explain how your background makes you the perfect fit for this position. Be specific about your experience with visitor attractions and how you can contribute to our ambitious transformation programme.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the details you need about the role and our organisation there!
How to prepare for a job interview at Royal Academy Of Dance
✨Know Your Commercial Strategy
Before the interview, dive deep into Tower Bridge's current commercial strategies and initiatives. Be ready to discuss how your experience aligns with their goals, especially around income growth and visitor engagement. This shows you’re not just interested in the role but also invested in their mission.
✨Showcase Your Leadership Style
Prepare to share specific examples of how you've motivated teams in previous roles. Think about times when you’ve driven high performance or navigated complex organisations. Highlighting your collaborative approach will resonate well with their focus on partnership-building.
✨Present with Purpose
Since you'll need to deliver a presentation, make sure it’s engaging and relevant. Use visuals to support your points and practice your delivery. Focus on how your proposed strategies can enhance visitor experiences while driving revenue, as this aligns perfectly with their vision.
✨Emphasise Social Values
Tower Bridge is committed to social values and sustainability, so be prepared to discuss how you can embed these principles into commercial activities. Share your thoughts on responsible business practices and how they can be integrated into the role to strengthen community engagement.
