At a Glance
- Tasks: Drive engaging email marketing campaigns and boost visitor numbers through creative content.
- Company: Join the Royal Academy of Arts, a historic institution promoting art since 1768.
- Benefits: Enjoy flexible working, generous holiday, and access to wellbeing services.
- Why this job: Be part of a vibrant team that champions art and fosters a supportive workplace culture.
- Qualifications: Experience in digital marketing and audience engagement is essential.
- Other info: Opportunities for professional development and employee voice initiatives.
The predicted salary is between 28800 - 43200 £ per year.
The Royal Academy of Arts is currently looking to appoint a Communications Officer (Email Marketing & Campaigns) to join our Content, Communications & Campaigns department.
The Communications Officer will play a crucial role in the delivery of campaigns and projects aimed at driving increased visitor numbers. This role will work effectively and efficiently across many of the RA’s public-facing channels (marketing email, website, social media), whilst bringing and developing specialist skills in the areas of email marketing and campaign marketing; to drive revenue, reach and engagement with audiences.
About You
To be considered for this role you will have previous experience delivering effective marketing activity across different channels including developing copy and content for email newsletters, paid social and other digital marketing. Experience in using data and understanding audience segments to inform campaign planning is also key to the success of this role.
You will be able to effectively prioritise and organise a broad range of tasks, as well as build and maintain excellent relationships and manage a range of internal and external stakeholders.
The Company
The RA dates way back to 1768 when a group of artists and architects persuaded King George III to help them to ‘establish a society for promoting the Art of Design'. The original academy, in Pall Mall, was less than 10 meters long. Since then, there have been many changes, though the RA’s core purpose of bringing art and design to a broad audience and championing art and artists still holds true.
Today we are a contemporary art organisation hosting internationally acclaimed exhibitions and through investment in employee training and development, with courses such as Unconscious Bias, LGBTQ+ Awareness, Bystander, and Mental Health First Aid training, we are striving to foster a safe space for everyone through positive action. We also have Employee Network Groups, Ways In Groups, and an Employee Council so every employee has a voice and a way to feel heard by colleagues through the CEO.
The RA is truly a unique place, both as an attraction to our visitors, but also as a workplace. Our people are at the heart of all we do, and we support a broad and inspiring mix of departments; from exhibitions, curators, art handlers, researchers, publishers, and digital to schools and education, visitor welcome, fundraisers, and corporate support.
The Benefits
- Exhibitions
- Reciprocal Agreements with galleries across the UK
- Enhanced Pension
- Generous employer contributions
- Enhanced Holiday: 25 days annual leave, plus bank holidays
- Wellbeing: Access to a virtual GP Service and Mental Health First Aiders
- Agile Working: The opportunity to work flexibly
- RA Staff Council: Where your views are heard and listened to
- Employee Clubs: Football, Staff Choir and more
Communications Officer (Email Marketing & Campaigns) employer: Royal Academy of Arts
Contact Detail:
Royal Academy of Arts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Communications Officer (Email Marketing & Campaigns)
✨Tip Number 1
Familiarise yourself with the Royal Academy of Arts and its recent campaigns. Understanding their tone, style, and audience will help you tailor your approach and demonstrate your genuine interest in the role.
✨Tip Number 2
Network with current or former employees of the Royal Academy of Arts. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during interviews.
✨Tip Number 3
Showcase your knowledge of email marketing tools and analytics platforms. Being able to discuss specific tools you've used and how they contributed to successful campaigns will set you apart from other candidates.
✨Tip Number 4
Prepare examples of how you've used data to inform your marketing strategies. Highlighting your ability to analyse audience segments and adjust campaigns accordingly will demonstrate your strategic thinking.
We think you need these skills to ace Communications Officer (Email Marketing & Campaigns)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing and campaign management. Use specific examples of past campaigns you've worked on, focusing on your role and the results achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for art and design, and explain how your skills align with the Royal Academy of Arts' mission. Mention your experience with audience segmentation and data-driven marketing strategies.
Showcase Your Writing Skills: Since the role involves developing copy for various channels, include samples of your writing or links to previous campaigns. This will demonstrate your ability to create engaging content that resonates with audiences.
Highlight Stakeholder Management Experience: Discuss any experience you have in managing relationships with internal and external stakeholders. Provide examples of how you've successfully collaborated with teams to deliver marketing projects.
How to prepare for a job interview at Royal Academy of Arts
✨Showcase Your Email Marketing Skills
Be prepared to discuss your previous experience with email marketing. Bring examples of successful campaigns you've worked on, including metrics that demonstrate their effectiveness. This will show the Royal Academy of Arts that you have the practical skills needed for the role.
✨Understand Their Audience
Research the Royal Academy of Arts and its audience. Familiarise yourself with their past campaigns and how they engage with different segments. This knowledge will help you tailor your responses and demonstrate your understanding of effective audience engagement.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities in campaign planning. Think about challenges you've faced in previous roles and how you overcame them, particularly in relation to managing multiple stakeholders and prioritising tasks.
✨Highlight Your Collaborative Spirit
The role requires building relationships with various internal and external stakeholders. Be ready to share examples of how you've successfully collaborated with others in past projects, showcasing your ability to work effectively within a team.