At a Glance
- Tasks: Lead marketing strategies and optimise campaigns for a cutting-edge fitness platform.
- Company: Join ROXFIT, a pioneering hybrid fitness brand transforming the industry.
- Benefits: Competitive salary, equity options, and flexible hybrid working in London.
- Other info: Collaborate directly with founders and enjoy autonomy in your role.
- Why this job: Make a real impact in a fast-paced environment and shape the future of fitness.
- Qualifications: Proven marketing experience with strong analytical and creative skills.
The predicted salary is between 34000 - 51000 £ per year.
Join to apply for the Marketing Manager role at ROXFIT. £40k–£60k DOE + Equity | London (Hybrid)
About ROXFIT
ROXFIT is building the ultimate hybrid fitness platform – combining in‑person training, tracking, habit systems, community, and next‑generation product design into one seamless experience. Our vision is to create a platform that genuinely helps people stay accountable, build lasting habits, and achieve meaningful transformation. We blend technology, psychology, and world‑class coaching into a single integrated experience. We’ve recently launched V2 and are moving fast. Things are breaking, evolving, and improving constantly. We need someone who wants to help us build a category‑defining product from the ground up.
The Team You’ll Join
You’ll work closely with our Head of Brand & Creative Lead to build ROXFIT’s marketing engine – shaping performance, storytelling, paid acquisition, social output, and everything in between. This role is hands‑on, fast‑moving, and perfect for someone who wants ownership and impact inside an early‑stage fitness brand. Your role is to bring structure, insight, and performance thinking – making sure what we create is grounded in data, experiment‑led, and aligned with marketing objectives.
Your job is to ensure:
- We know what works
- We scale what works
- We operate like a world‑class marketing team
What You’ll Be Doing
- Own the marketing engine
- Build and manage the weekly and monthly marketing roadmap
- Transform strategy into actionable plans, briefs, calendars, and deliverables
- Improve operational efficiency, documentation, and systems
- Drive performance and paid marketing
- Set up, manage, and optimise Meta Ads, Google Ads, YouTube, ASA/UAC, or similar
- Run experiments across copy, targeting, creative, landing pages, and bidding strategies
- Monitor CAC, ROAS, retention and other core metrics
- Troubleshoot attribution, tracking, and signal issues
- Report learnings to the wider team and for Head of Brand to report at board meetings
- Analyse top‑performing social content and paid creative
- Work closely with the Creative Lead to generate and refine concepts
- Lead the creation of briefs based on insights, audience behaviour, and data
- Scale winning creatives and kill under‑performers quickly
- Write on‑brand marketing copy across social, email, landing pages, app comms
- Schedule content and manage channel outputs
- Dig into analytics dashboards and produce actionable insights
- Feed user insights back into marketing strategy
- Surface opportunities for brand and growth
What You’ll Bring
- Strong experience in marketing roles
- Hands‑on experience with Meta Ads and/or Google Ads / YouTube / ASA / UAC
- Strong analytical mindset – comfortable with CAC, ROAS, LTV, retention, funnel data
- Experience using social analytics tools (native + 3rd party)
- Ability to turn insights into briefs, experiments, and creative concepts
- Organised, structured, resourceful thinker who thrives in fast‑paced teams
- Experience working inside internal marketing teams
- Able to problem‑solve, prioritise, and bring clarity to chaos
- Confident copywriter – short, sharp, on‑brand
- Comfortable being hands‑on while also thinking strategically
Bonus Points
- Background in fitness, sport, hybrid training or lifestyle brands
- Experience with AI/automation for creative or marketing ops
- Familiarity with Figma, Notion, Asana, or similar tools
- Experience scaling performance channels for an app or subscription business
What You Get
- Work with a brand at the forefront of Hybrid Fitness
- Real ownership and autonomy
- Direct collaboration with founders
- Hybrid London working (Battersea HQ)
- A chance to shape one of the most exciting communities in fitness
How to Apply
Step 1 – Head to: https://forms.roxfit.app/jobs-dec-25. Fill out the form and upload a short 2 minute video and any documents. All information is on the form.
Step 2 – Online Chat. If shortlisted, you’ll join a video call with Joey (Co‑Founder & Head of Brand).
Step 4 – Decision. We like to run a lean process and this is all we need to make a decision.
Marketing Manager employer: ROXFIT
ROXFIT is an exceptional employer for those looking to make a significant impact in the fitness industry. With a hybrid working model based in vibrant Battersea, London, employees enjoy real ownership and autonomy while collaborating directly with founders to shape a pioneering fitness community. The dynamic work culture fosters creativity and innovation, offering ample opportunities for professional growth and development in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Get your video pitch right! When you apply through our website, make sure your 2-minute video showcases your personality and passion for marketing. This is your chance to stand out, so be authentic and let us see why you're the perfect fit for ROXFIT.
✨Tip Number 2
Do your homework on ROXFIT! Familiarise yourself with our brand, our vision, and what makes us tick. This will not only help you in the online chat but also show us that you're genuinely interested in being part of our journey.
✨Tip Number 3
Prepare for the online chat with Joey! Think about how your skills align with our needs, especially around performance marketing and analytics. Have some examples ready to demonstrate your hands-on experience with Meta Ads or Google Ads.
✨Tip Number 4
Follow up after your chat! A quick thank-you message can go a long way. It shows your enthusiasm and keeps you fresh in our minds as we make our decision. Plus, it’s just good manners!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for fitness and marketing shine through. We want to see that you’re genuinely excited about the role and how you can contribute to ROXFIT's mission.
Tailor Your Experience:Make sure to highlight your relevant experience in marketing, especially with tools like Meta Ads and Google Ads. We love seeing how your past roles have prepared you for this hands-on position, so don’t hold back!
Be Data-Driven:Since we’re all about performance and insights, include specific metrics or results from your previous work. Show us how you’ve used data to drive decisions and improve marketing strategies – it’ll make your application stand out!
Keep It Concise and On-Brand:Your written application should reflect the sharp, on-brand copy we value at ROXFIT. Keep it concise, engaging, and aligned with our tone. And remember, apply through our website for the best chance of getting noticed!
How to prepare for a job interview at ROXFIT
✨Know Your Metrics
Familiarise yourself with key performance indicators like CAC, ROAS, and retention rates. Be ready to discuss how you've used these metrics in past roles to drive marketing success. This shows you understand the data-driven approach ROXFIT values.
✨Showcase Your Creativity
Prepare examples of successful campaigns you've led, especially those involving Meta Ads or Google Ads. Highlight your ability to analyse performance and pivot strategies based on insights. This will demonstrate your hands-on experience and creative problem-solving skills.
✨Understand the Brand
Dive deep into ROXFIT's mission and values before the interview. Think about how your personal fitness journey aligns with their vision. Being able to articulate this connection will show your genuine interest and passion for the role.
✨Be Ready to Collaborate
Since you'll be working closely with the Head of Brand & Creative Lead, prepare to discuss how you thrive in team environments. Share examples of how you've successfully collaborated on projects, especially in fast-paced settings, to highlight your adaptability and teamwork.
