At a Glance
- Tasks: Own and optimise the marketing engine for a cutting-edge fitness platform.
- Company: Join ROXFIT, a pioneering hybrid fitness brand transforming lives.
- Benefits: Competitive salary, equity options, and flexible hybrid working.
- Other info: Collaborate directly with founders and shape a vibrant fitness community.
- Why this job: Make a real impact in a fast-paced, innovative environment.
- Qualifications: Strong marketing experience with hands-on skills in digital advertising.
The predicted salary is between 40000 - 60000 £ per year.
Join to apply for the Marketing Manager role at ROXFIT.
£40k–£60k DOE + Equity | London (Hybrid)
About ROXFIT
ROXFIT is building the ultimate hybrid fitness platform – combining in‑person training, tracking, habit systems, community, and next‑generation product design into one seamless experience. Our vision is to create a platform that genuinely helps people stay accountable, build lasting habits, and achieve meaningful transformation. We blend technology, psychology, and world‑class coaching into a single integrated experience. We’ve recently launched V2 and are moving fast. Things are breaking, evolving, and improving constantly. We need someone who wants to help us build a category‑defining product from the ground up.
The Team You’ll Join
You’ll work closely with our Head of Brand & Creative Lead to build ROXFIT’s marketing engine – shaping performance, storytelling, paid acquisition, social output, and everything in between. This role is hands‑on, fast‑moving, and perfect for someone who wants ownership and impact inside an early‑stage fitness brand.
Your role is to bring structure, insight, and performance thinking – making sure what we create is grounded in data, experiment‑led, and aligned with marketing objectives.
Your job is to ensure:
- We know what works
- We scale what works
- We operate like a world‑class marketing team
What You’ll Be Doing
- Own the marketing engine
- Build and manage the weekly and monthly marketing roadmap
- Transform strategy into actionable plans, briefs, calendars, and deliverables
- Improve operational efficiency, documentation, and systems
- Drive performance and paid marketing
- Set up, manage, and optimise Meta Ads, Google Ads, YouTube, ASA/UAC, or similar
- Run experiments across copy, targeting, creative, landing pages, and bidding strategies
- Monitor CAC, ROAS, retention and other core metrics
- Troubleshoot attribution, tracking, and signal issues
- Report learnings to the wider team and for Head of Brand to report at board meetings
- Analyse top‑performing social content and paid creative
- Work closely with the Creative Lead to generate and refine concepts
- Lead the creation of briefs based on insights, audience behaviour, and data
- Scale winning creatives and kill under‑performers quickly
- Write on‑brand marketing copy across social, email, landing pages, app comms
- Schedule content and manage channel outputs
- Dig into analytics dashboards and produce actionable insights
- Feed user insights back into marketing strategy
- Surface opportunities for brand and growth
What You’ll Bring
- Strong experience in marketing roles
- Hands‑on experience with Meta Ads and/or Google Ads / YouTube / ASA / UAC
- Strong analytical mindset – comfortable with CAC, ROAS, LTV, retention, funnel data
- Experience using social analytics tools (native + 3rd party)
- Ability to turn insights into briefs, experiments, and creative concepts
- Organised, structured, resourceful thinker who thrives in fast‑paced teams
- Experience working inside internal marketing teams
- Able to problem‑solve, prioritise, and bring clarity to chaos
- Confident copywriter – short, sharp, on‑brand
- Comfortable being hands‑on while also thinking strategically
Bonus Points
- Background in fitness, sport, hybrid training or lifestyle brands
- Experience with AI/automation for creative or marketing ops
- Familiarity with Figma, Notion, Asana, or similar tools
- Experience scaling performance channels for an app or subscription business
What You Get
- Work with a brand at the forefront of Hybrid Fitness
- Real ownership and autonomy
- Direct collaboration with founders
- Hybrid London working (Battersea HQ)
- A chance to shape one of the most exciting communities in fitness
How to Apply
Step 1 – Head to: Fill out the form and upload a short 2 minute video and any documents. All information is on the form.
Step 2 – Online Chat. If shortlisted, you’ll join a video call with Joey (Co‑Founder & Head of Brand).
Step 4 – Decision. We like to run a lean process and this is all we need to make a decision.
Marketing Manager in Cardiff employer: ROXFIT
ROXFIT is an exceptional employer for those looking to make a significant impact in the fitness industry. With a focus on innovation and community, employees enjoy a dynamic work culture that encourages creativity and ownership, alongside competitive compensation and equity options. The hybrid working model based in London allows for flexibility while being part of a forward-thinking team dedicated to transforming lives through fitness.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ROXFIT and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ROXFIT are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ROXFIT on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ROXFIT. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ROXFIT. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ROXFIT:Show us that you’ve done your homework! In your application, briefly mention what you admire about ROXFIT’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ROXFIT
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ROXFIT will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ROXFIT, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
