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- Tasks: Manage influencer marketing campaigns and grow our TikTok Shop community.
- Company: Join Pan Macmillan, a leading UK book publisher with a creative culture.
- Benefits: Competitive salary, 28 days annual leave, and opportunities for professional growth.
- Other info: Collaborative team environment with innovative projects and a focus on diversity.
- Why this job: Be at the forefront of influencer marketing in the exciting world of books.
- Qualifications: Experience in influencer marketing and knowledge of TikTok and YouTube ecosystems.
The predicted salary is between 35000 - 35000 £ per year.
Pan Macmillan UK is one of the largest general book publishers in the UK, with imprints including Macmillan, Mantle, Pan, Picador, Boxtree, Sidgwick & Jackson, Bello, Tor, Kingfisher, Macmillan Children's Books, Two Hoots, Bluebird, Campbell Books, Macmillan New Writing and Macmillan Digital Audio. Pan Macmillan is part of Macmillan Publishers International Limited.
We are looking for a highly motivated Influencer Campaign Manager on a 13-month fixed-term contract to provide parental-leave cover. This is an exciting opportunity to manage Pan Macmillan’s influencer marketing campaigns, explore and widen our influencer network into new communities, and deliver our affiliate strategy for our fast-growing TikTok Shop.
Your team: The Digital Communications team is a collaborative and forward-thinking group that prioritises the reader across email, web content, social media, and video. The team works across all Pan Macmillan imprints, ranging from children’s books to adult fiction and non-fiction. You will specifically sit within the Video & Communities team, a friendly and creative group of four that runs the Book Break influencer network, our YouTube and TikTok channels, and our TikTok Shop. We support Pan Macmillan’s innovation strategy by delivering award-winning campaigns, launching new platforms, and using a data-led approach in everything we do.
Your role: Reporting to the Head of Video and Metadata, the Influencer Campaign Manager position is essential to our digital strategy. You will work with colleagues to develop best‑in‑class influencer marketing campaigns, source influencers, and oversee all our influencer activity, while experimenting with innovative events and campaigns. You will manage our powerful influencer network, Book Break, including our monthly newsletter and proof distribution, as well as our TikTok Shop creator community. You will work to grow our community into new and exciting areas and support in the delivery of the TikTok Shop Affiliates strategy. You will also provide detailed knowledge and community insights to the rest of the business, impacting key strategies and providing campaign analytics to help meet business objectives. You will also play a key role in supporting the content strategy for the team across our TikTok, Instagram, and YouTube channels.
Your key responsibilities:
- Develop influencer campaigns: Work with communications colleagues to develop ideas, sourcing influencers and delivering a variety of campaigns, functioning as an in‑house influencer marketing agency across the business.
- Grow and maintain networks: Maintain our influencer community, overseeing regular communication e.g. newsletters, and understanding their needs and concerns, sharing insight with the business.
- Drive TikTok Shop strategy: Support the delivery of the TikTok Shop Affiliates strategy and manage our creator community on the platform.
- Innovate and experiment: Deliver new and creative events and campaigns to support our books and develop relationships with creators from all backgrounds.
- Deliver community insights: Act as the expert in influencer marketing by providing detailed knowledge, campaign analytics, and trend reports to help shape broader business strategies.
- Support content strategy: Contribute to the overarching content strategy for the team across our TikTok, Instagram, and YouTube channels.
Essential experience, abilities, knowledge and values you’ll need to succeed:
- Influencer marketing expertise: Comprehensive experience of influencer marketing including strategy, process, campaign management, and reporting.
- Platform knowledge: Expert understanding of the YouTube and TikTok ecosystems, including deep familiarity with online video communities and analytics.
- Content judgement: Excellent judgement of creator storytelling and quality, with the ability to match the right influencers to specific book campaigns.
- Book community insight: A demonstrable understanding of book influencer communities (e.g., BookTok, BookTube, Bookstagram), fandoms, and popular genres.
- Strategic metrics: An understanding of high‑level performance metrics and how to translate them into commercial value.
- Software and tools: Experience working with influencer databases and management platforms and project management tools such as Klear, Trello, and Asana.
- Inclusion and representation: An active dedication to promoting diverse voices and inclusive practices, taking personal responsibility for ensuring our workplace and publishing reflect the communities we serve.
- Community: A collaborative approach to building a supportive and vibrant environment.
- Curiosity: A strong drive for learning and a readiness to embrace different perspectives.
- Integrity: A foundation of openness and honesty, taking responsibility for actions and learning from mistakes.
Desirable skills we’d love you to have:
- Innovation & experimentation skills: A track record of delivering highly creative or experimental influencer campaign ideas that catch readers’ attention.
- Video & data skills: Shortform video skills (with a willingness to appear in content) and experience creating insight and trend reports based on video analytics.
- Regulatory knowledge: A solid understanding of GDPR (General Data Protection Regulation) and ASA (Advertising Standards Authority) guidelines as they relate to influencer marketing and data.
What you’ll get in return: Beyond a competitive salary and a comprehensive benefits package, we offer a range of exciting projects and a supportive, collaborative working environment. You will have the opportunity to learn and grow in all aspects of influencer marketing and wider digital marketing, gaining exposure to an industry‑leading team.
Salary starting from: £35,000
Some of the benefits we offer: 28 days’ annual leave increasing with years of service.
Influencer Campaign Manager in London employer: Rowohlt Verlag GmbH
Contact Detail:
Rowohlt Verlag GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Campaign Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online communities, and don’t be shy about reaching out to influencers or professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in influencer marketing. Whether it’s campaigns you’ve managed or creative content you’ve produced, having tangible examples can really set you apart when you’re chatting with potential employers.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest in working with them. Tailor your message to show how you can add value to their team, especially in areas like TikTok or influencer strategy.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities at StudySmarter, and applying directly gives you a better chance of being noticed. Plus, it shows you’re genuinely interested in joining our team and contributing to our mission!
We think you need these skills to ace Influencer Campaign Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Influencer Campaign Manager role. Highlight your experience in influencer marketing and any relevant campaigns you've managed. We want to see how you can bring your unique flair to our team!
Showcase Your Creativity: This role is all about innovation, so don’t hold back! Share examples of creative campaigns you've executed or ideas you have for future influencer collaborations. We love fresh perspectives and want to know how you can help us stand out.
Be Data-Driven: Since we’re all about analytics, make sure to include any metrics or results from your previous campaigns. Show us how your strategies have driven success and how you can apply that knowledge to our TikTok Shop and other platforms.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way to ensure it gets into the right hands. Plus, it shows us you’re keen on joining our awesome team at Pan Macmillan!
How to prepare for a job interview at Rowohlt Verlag GmbH
✨Know Your Influencers
Before the interview, dive deep into the world of book influencers. Familiarise yourself with key players on platforms like BookTok and BookTube. Being able to discuss specific influencers and their impact on campaigns will show your passion and expertise in influencer marketing.
✨Showcase Your Creativity
Prepare to share innovative ideas for influencer campaigns. Think outside the box and come up with unique concepts that could resonate with Pan Macmillan's diverse audience. This will demonstrate your ability to innovate and experiment, which is crucial for the role.
✨Understand the Metrics
Brush up on performance metrics related to influencer campaigns. Be ready to discuss how you would translate these metrics into actionable insights for the business. Showing that you can connect data to commercial value will set you apart from other candidates.
✨Emphasise Collaboration
Since the role involves working closely with a team, highlight your collaborative skills. Share examples of how you've successfully worked with others in past projects, especially in a digital or marketing context. This will align with the team's values and culture at Pan Macmillan.