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- Tasks: Manage influencer marketing campaigns and grow our TikTok Shop community.
- Company: Join Pan Macmillan, a leading UK book publisher with a vibrant culture.
- Benefits: Competitive salary, 28 days leave, flexible hours, and discounts on books.
- Other info: Collaborative team environment with opportunities for personal and professional growth.
- Why this job: Be part of innovative campaigns that shape the future of book marketing.
- Qualifications: Experience in influencer marketing and a passion for books and social media.
The predicted salary is between 35000 - 35000 £ per year.
Pan Macmillan UK is one of the largest general book publishers in the UK, with imprints including Macmillan, Mantle, Pan, Picador, Boxtree, Sidgwick & Jackson, Bello, Tor, Kingfisher, Macmillan Children's Books, Two Hoots, Bluebird, Campbell Books, Macmillan New Writing and Macmillan Digital Audio. Pan Macmillan is part of Macmillan Publishers International Limited.
We are looking for a highly motivated Influencer Campaign Manager on a 13-month fixed-term contract to provide parental-leave cover. This is an exciting opportunity to manage Pan Macmillan’s influencer marketing campaigns, explore and widen our influencer network into new communities, and deliver our affiliate strategy for our fast-growing TikTok Shop.
Your team: The Digital Communications team is a collaborative and forward-thinking group that prioritises the reader across email, web content, social media, and video. The team works across all Pan Macmillan imprints, ranging from children’s books to adult fiction and non-fiction. You will specifically sit within the Video & Communities team, a friendly and creative group of four that runs the Book Break influencer network, our YouTube and TikTok channels, and our TikTok Shop.
Your role: Reporting to the Head of Video and Metadata, the Influencer Campaign Manager position is essential to our digital strategy. You will work with colleagues to develop best‑in‑class influencer marketing campaigns, source influencers, and oversee all our influencer activity, while experimenting with innovative events and campaigns. You will manage our powerful influencer network, Book Break, including our monthly newsletter and proof distribution, as well as our TikTok Shop creator community. You will work to grow our community into new and exciting areas and support in the delivery of the TikTok Shop Affiliates strategy. You will also provide detailed knowledge and community insights to the rest of the business, impacting key strategies and providing campaign analytics to help meet business objectives. You will also play a key role in supporting the content strategy for the team across our TikTok, Instagram, and YouTube channels.
Your key responsibilities:
- Develop influencer campaigns: Work with communications colleagues to develop ideas, sourcing influencers and delivering a variety of campaigns, functioning as an in‑house influencer marketing agency across the business.
- Grow and maintain networks: Maintain our influencer community, overseeing regular communication e.g. newsletters, and understanding their needs and concerns, sharing insight with the business.
- Drive TikTok Shop strategy: Support the delivery of the TikTok Shop Affiliates strategy and manage our creator community on the platform.
- Innovate and experiment: Deliver new and creative events and campaigns to support our books and develop relationships with creators from all backgrounds.
- Deliver community insights: Act as the expert in influencer marketing by providing detailed knowledge, campaign analytics, and trend reports to help shape broader business strategies.
- Support content strategy: Contribute to the overarching content strategy for the team across our TikTok, Instagram, and YouTube channels.
Essential experience, abilities, knowledge and values you’ll need to succeed:
- Influencer marketing expertise: Comprehensive experience of influencer marketing including strategy, process, campaign management, and reporting.
- Platform knowledge: Expert understanding of the YouTube and TikTok ecosystems, including deep familiarity with online video communities and analytics.
- Content judgement: Excellent judgement of creator storytelling and quality, with the ability to match the right influencers to specific book campaigns.
- Book community insight: A demonstrable understanding of book influencer communities (e.g., BookTok, BookTube, Bookstagram), fandoms, and popular genres.
- Strategic metrics: An understanding of high‑level performance metrics and how to translate them into commercial value.
- Software and tools: Experience working with influencer databases and management platforms and project management tools such as Klear, Trello, and Asana.
- Inclusion and representation: An active dedication to promoting diverse voices and inclusive practices, taking personal responsibility for ensuring our workplace and publishing reflect the communities we serve.
- Community: A collaborative approach to building a supportive and vibrant environment.
- Curiosity: A strong drive for learning and a readiness to embrace different perspectives.
- Integrity: A foundation of openness and honesty, taking responsibility for actions and learning from mistakes.
Desirable skills we’d love you to have:
- Innovation & experimentation skills: A track record of delivering highly creative or experimental influencer campaign ideas that catch readers’ attention.
- Video & data skills: Shortform video skills (with a willingness to appear in content) and experience creating insight and trend reports based on video analytics.
- Regulatory knowledge: A solid understanding of GDPR (General Data Protection Regulation) and ASA (Advertising Standards Authority) guidelines as they relate to influencer marketing and data.
What you’ll get in return: Beyond a competitive salary and a comprehensive benefits package, we offer a range of exciting projects and a supportive, collaborative working environment. You will have the opportunity to learn and grow in all aspects of influencer marketing and wider digital marketing, gaining exposure to an industry‑leading team.
Salary starting from: £35,000
Some of the benefits we offer:
- 28 days’ annual leave increasing with years of service + bank holidays
- Discounted private medical insurance or health cash plan
- Enhanced family pay and leave
- Flexible working hours and summer hours (early finish on a Friday during summer months)
- 2 Volunteer Days per year
- 75% off all Pan Macmillan books and regular staff book sales (highly reduced rates)
- Season ticket loan/advance
- Cycle to work scheme
- Discounts on shopping and gym memberships; Christmas club savings
- Daily free breakfast and monthly company lunch
Influencer Campaign Manager employer: Rowohlt Verlag GmbH
Contact Detail:
Rowohlt Verlag GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Campaign Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry, especially those who are already working with influencers. Attend events, join online communities, and don’t be shy to slide into DMs. You never know who might help you land that dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your previous influencer campaigns or any relevant projects. Use social media to highlight your creativity and understanding of platforms like TikTok and Instagram. This will make you stand out when we’re looking for someone who can drive our influencer strategy.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Pan Macmillan, and express your interest in working with them. A little initiative can go a long way in making a memorable impression.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from our site. It shows you’re genuinely interested in being part of our team. Plus, it’s a great way to ensure your application gets the attention it deserves!
We think you need these skills to ace Influencer Campaign Manager
Some tips for your application 🫡
Show Your Passion for Books: When you're writing your application, let your love for books shine through! Mention specific genres or authors you adore and how they inspire your work in influencer marketing. We want to see that you’re not just a marketer, but a book lover too!
Tailor Your Experience: Make sure to highlight your relevant experience in influencer marketing. Use examples from your past roles that showcase your skills in campaign management and community engagement. We’re looking for someone who can hit the ground running, so show us what you've got!
Be Creative and Innovative: Don’t be afraid to think outside the box! Share any unique ideas you have for influencer campaigns or events that could resonate with our audience. We love creativity at StudySmarter, and we want to see how you can bring fresh ideas to the table.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and keen to join our team at Pan Macmillan!
How to prepare for a job interview at Rowohlt Verlag GmbH
✨Know Your Influencers
Before the interview, dive deep into the world of influencers relevant to Pan Macmillan. Familiarise yourself with popular BookTok, BookTube, and Bookstagram creators. Being able to discuss specific influencers and how they align with the company's campaigns will show your passion and expertise.
✨Showcase Your Creativity
Prepare to share innovative ideas for influencer campaigns. Think outside the box and come up with unique concepts that could engage readers and expand the influencer network. This role thrives on creativity, so don’t hold back on showcasing your imaginative side!
✨Understand the Metrics
Brush up on key performance metrics related to influencer marketing. Be ready to discuss how you would measure the success of campaigns and translate those metrics into actionable insights. Demonstrating your analytical skills will highlight your strategic thinking.
✨Emphasise Collaboration
Since this role involves working closely with various teams, be prepared to talk about your collaborative experiences. Share examples of how you've successfully worked in a team environment, especially in digital communications or marketing, to show you’re a great fit for their friendly and creative culture.