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- Tasks: Manage and optimise PPC and social media campaigns to meet performance targets.
- Company: Join an award-winning, innovative company based in Blackburn.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a fast-growing team shaping the future of digital marketing.
- Qualifications: 1+ year experience in Google/Microsoft PPC and Facebook ads required.
- Other info: Ideal for detail-oriented individuals who thrive in a collaborative, fast-paced setting.
The predicted salary is between 28800 - 43200 £ per year.
Looking for an experienced PPC Executive to work closely with the Paid Media Manager and the marketing team. We are a trailblazing, award-winning company in Blackburn. We are looking for a highly motivated and high-performing PPC Executive to join our fast-growing team. The successful candidate, working closely with the Paid Media Manager, will be responsible for managing and developing the company's pay per click and social media advertising campaigns, ensuring that they meet performance and revenue targets in line with the overall marketing plan and budget. You will be contributing towards shaping the expansion and future vision of the group.
What we'll need you to do:
- Perform day-to-day campaign optimisations across Paid Search & Social channels
- Manage bidding strategies and budgets in order to meet KPIs
- Test and implement ad copy, messaging and landing pages to optimise ROI
- Lead the build out processes for new campaigns
- Create data-led campaign recommendations and actionable insights that drive efficiency and/or growth
- Undertake ongoing and ad hoc research/analysis – Keyword, competitor and campaign
- Keep up to date with the latest developments and trends across PPC and Paid Media
- Support management with campaign forecasting and planning
- Develop and produce management reports
- Assist in developing new strategies to drive further CRO
- Build strong relationships working closely with key agencies and suppliers
- Work closely with the wider marketing team to align performance marketing KPIs with wider business and campaign objectives
- Promote cross-functional opportunities and ways of working that improve PPC results
You'll be an ideal fit if you…
- Are passionate about Google Ads and paid advertising
- Have at least 1 year of professional experience using Google/Microsoft PPC and Facebook ad platforms
- Have experience of planning, forecasting and budgeting
- Are used to creating reports in Excel, Google Sheets and Google Analytics
- Can demonstrate commercial awareness – understanding some of the internal and external trends
- Are good at both project management and time management
- Thrive in a fast-paced environment where managing multiple projects to ambitious deadlines is the norm
- Love being part of a team and an organisation where collaboration is given and expected
- Sweat the small stuff – excellent attention to detail is a must
PPC Executive employer: Rowleyheronassociates
Contact Detail:
Rowleyheronassociates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Executive
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and paid media. Follow industry blogs, attend webinars, and engage with PPC communities online. This will not only enhance your knowledge but also show your passion for the field during interviews.
✨Tip Number 2
Network with professionals in the PPC space. Join relevant LinkedIn groups or local marketing meetups to connect with others in the industry. Building relationships can lead to valuable insights and potential referrals for the role.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share your strategies, the results you achieved, and how you optimised performance. This practical experience will demonstrate your capability to handle the responsibilities of the role.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you use data to inform your decisions. Highlight any tools or software you are proficient in, such as Google Analytics or Excel, to illustrate your ability to drive campaign success.
We think you need these skills to ace PPC Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC and paid advertising. Include specific examples of campaigns you've managed, the tools you've used, and the results you've achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for PPC and your understanding of the company's goals. Mention how your skills align with their needs and express your enthusiasm for contributing to their marketing team.
Showcase Your Analytical Skills: In your application, emphasise your ability to analyse data and derive actionable insights. Provide examples of how you've used data to optimise campaigns and improve ROI in previous roles.
Highlight Collaboration Experience: Since the role involves working closely with various teams, mention any past experiences where you successfully collaborated with others. This could include working with marketing teams, agencies, or other stakeholders to achieve common goals.
How to prepare for a job interview at Rowleyheronassociates
✨Show Your Passion for PPC
Make sure to express your enthusiasm for Google Ads and paid advertising during the interview. Share specific examples of campaigns you've worked on and what you enjoyed about them, as this will demonstrate your genuine interest in the field.
✨Prepare Data-Driven Insights
Be ready to discuss how you've used data to optimise campaigns in the past. Bring examples of reports you've created in Excel or Google Analytics, and be prepared to explain how your insights led to improved performance or ROI.
✨Demonstrate Project Management Skills
Since the role requires managing multiple projects, highlight your project management experience. Discuss how you prioritise tasks, meet deadlines, and collaborate with team members to achieve campaign goals.
✨Stay Updated on Industry Trends
Research the latest developments in PPC and paid media before your interview. Being knowledgeable about current trends will show that you're proactive and committed to staying ahead in the industry, which is crucial for the role.
