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For Companies At a Glance
- Tasks: Lead CRM strategies to boost customer acquisition, retention, and loyalty.
- Company: Join a dynamic in-house team focused on launching innovative brands and channels.
- Benefits: Enjoy flexible working options and a collaborative team culture.
- Why this job: Be part of a fast-paced environment where your creativity and data skills can shine.
- Qualifications: 5+ years in CRM management with a flair for creativity and data analysis.
- Other info: Ideal for those passionate about behavioural economics and personalisation.
The predicted salary is between 36000 - 60000 £ per year.
Brand new head within and expanding in-house client team. Looking to develop and launch new brands, new channels and new ways of working.
Responsibilities
- Plan and deliver CRM strategies that drive acquisition, increase conversion, improve retention and stimulate loyalty.
- Work with our CRM agency to develop our CRM platform, ensuring its capability meets the existing and future needs of the business.
- Map/update customer journeys by analysing touch points.
- Ensure we capture all required information at the optimum points throughout the customer lifecycle.
- Work with internal stakeholders to ensure the database health and accuracy is maintained.
- Identify and generate qual and quant customer insight to establish new opportunities for user journeys, segmentation and personalisation.
- Collate, manage and analyse competitor CRM materials.
- Ensure CRM materials are fit for purpose, on message, on brand and within agreed budgets.
Perfect Fit
- Are passionate about CRM with deep experience and plenty of ideas of how to deliver both revenue growth and a great customer experience through multichannel communication strategies.
- Have 5+ years hands-on experience of managing lifecycle, automated and solus campaigns via more than one ESP/CRM platform.
- Blend creative flair and a love of data to deliver successful campaigns (we’d love to see some examples).
- Are an advocate of test and learn, and personalisation.
- Sweat the small stuff – excellent attention to detail is a must.
- Are interested in what makes people tick – a behavioural economics geek who understands how biases can be applied to communications would be a great fit.
- Love being part of a team and an organisation where collaboration is given and expected.
- Thrive in a fast-paced environment where managing multiple projects to ambitious deadlines is the norm.
- Have a good working knowledge of compliance regulations, ideally both GDPR and FCA.
- Are good at planning, project management and time management.
CRM Marketing Manager employer: Rowleyheronassociates
Contact Detail:
Rowleyheronassociates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest CRM trends and tools. Being knowledgeable about current technologies and strategies will not only help you in interviews but also show your passion for the field.
✨Tip Number 2
Network with professionals in the CRM space. Attend industry events or join online forums to connect with others who can provide insights or even refer you to opportunities within their organisations.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive revenue growth and enhance customer experience.
✨Tip Number 4
Showcase your understanding of compliance regulations like GDPR and FCA during discussions. This knowledge is crucial for a CRM Marketing Manager, and demonstrating it will set you apart from other candidates.
We think you need these skills to ace CRM Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM and marketing. Focus on your achievements in driving acquisition, improving retention, and managing campaigns across multiple platforms. Use specific metrics to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for CRM and how your background aligns with the company's goals. Mention your experience with customer journeys and your ability to analyse data for insights. Show enthusiasm for collaboration and teamwork.
Showcase Relevant Experience: Include examples of successful campaigns you've managed, particularly those that involved lifecycle management and personalisation. If possible, provide case studies or metrics that illustrate your creative flair and data-driven approach.
Highlight Compliance Knowledge: Since compliance is crucial, briefly mention your understanding of GDPR and FCA regulations in your application. This will demonstrate your awareness of the legal aspects of CRM and reassure the employer of your capability in this area.
How to prepare for a job interview at Rowleyheronassociates
✨Showcase Your CRM Passion
Make sure to express your enthusiasm for CRM during the interview. Share specific examples of successful campaigns you've managed and how they contributed to revenue growth and customer experience.
✨Demonstrate Data-Driven Decision Making
Prepare to discuss how you've used data to inform your strategies. Bring examples of how you've analysed customer journeys and made adjustments based on insights to improve retention and loyalty.
✨Highlight Your Project Management Skills
Since the role involves managing multiple projects, be ready to talk about your project management experience. Discuss how you prioritise tasks and meet deadlines in a fast-paced environment.
✨Understand Compliance Regulations
Familiarise yourself with GDPR and FCA regulations as they relate to CRM. Be prepared to discuss how you ensure compliance in your campaigns and the importance of maintaining database health.
