At a Glance
- Tasks: Lead brand marketing and creative direction for Pink Boutique and Rowen Homes.
- Company: Rowen is a dynamic e-commerce company focused on fashion and luxury homeware.
- Benefits: Enjoy 25 days holiday, staff discounts, and a fun, fast-paced work environment.
- Other info: Opportunity to lead a small team and drive impactful campaigns.
- Why this job: Be part of a bold team that values creativity and innovation in marketing.
- Qualifications: Looking for confident marketers with strong storytelling skills and a flair for aesthetics.
The predicted salary is between 28800 - 42000 £ per year.
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Head of People & Compliance at Rowen and Pink Boutique
We’re looking for a creative, commercially minded Brand Marketing Manager to lead the charge on storytelling, campaigns and brand moments across two bold and fast growing e-commerce brands: Pink Boutique and Rowen Homes.
At Pink Boutique, we’re all about fierce fashion and unapologetic glam. From our HQ in the North East, we’ve been serving statement style to glam girls across the globe. Over at Rowen Homes, we’re redefining luxury interiors with trend-led homeware that brings high-end design to everyday living. Both brands are driven by boldness, creativity, and an obsession with making every moment feel extraordinary and we need someone who can bring that to life through exceptional marketing.
This role is about taking full ownership of brand marketing and creative direction across both brands. You’ll lead integrated campaigns from concept to execution, manage PR and partnerships, and ensure every touchpoint feels on-brand and engaging. You’ll work across product launches, promotions and brand storytelling, always with your eye on impact and relevance.
What you’ll be doing
- Delivering the brand marketing strategy across Pink Boutique and Rowen Homes
- Leading campaign ideation, planning and execution across digital, print and retail channels
- Ensuring brand consistency in all creative outputs, from copy and design to tone and experience
- Managing PR activity and identifying partnership opportunities that elevate the brands
- Collaborating with graphic designers, content creators and freelancers to bring campaigns to life
- Working closely with digital, CRM, retail and buying teams to align brand activity with trading goals
- Driving innovation, trend-awareness and bold creative thinking in everything you do
- Owning and leading the marketing calendars ensuring that key deadlines are being met with regular communication across campaigns and trading activities across the business
- Leading and developing a small but mighty team to deliver brand excellence
To thrive in this role, you’ll be…
- A confident brand marketer with a strong eye for aesthetics and storytelling
- Comfortable managing multi-channel campaigns from concept to rollout
- Highly organised and able to juggle deadlines, teams and priorities with ease
- A people person who enjoys collaboration and builds great working relationships
- Commercially savvy, always looking for ways to drive growth and visibility
- Full of fresh ideas, with a passion for staying ahead of the curve
What do we give in return?
- A fun and fast paced environment for you to learn and grow
- Fantastic career prospects and development opportunities
- 25 days holidays (exclusive of bank holidays) & your Birthday as an extra day off
- Company salary sacrifice pension plan
- Staff discount at PinkBoutique.co.uk and RowenHomes.com
- Childcare Salary Sacrifice Scheme
- Grocery Salary Sacrifice Scheme
- Employee Assistance Programme
- Whole company and team events to celebrate all we do
Location: Newburn, Newcastle upon Tyne
Reports To: Chief Marketing Officer
Direct Reports: Graphic Designers & Marketing Assistant
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Retail Furniture and Home Furnishings
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Brand Marketing Manager in Newburn employer: Rowen
Rowen is an exceptional employer that fosters a vibrant and dynamic work culture, perfect for creative minds eager to make an impact in the e-commerce space. With a focus on employee growth, we offer fantastic career prospects, generous holiday allowances, and unique benefits like staff discounts and salary sacrifice schemes, all while working from our lively HQ in the North East. Join us to be part of a team that celebrates boldness and innovation, where your contributions will truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Manager in Newburn
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Rowen and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Rowen are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Rowen on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Rowen. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Marketing Manager in Newburn
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Rowen. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Rowen:Show us that you’ve done your homework! In your application, briefly mention what you admire about Rowen’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Rowen
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Rowen will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Rowen, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
