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For Companies At a Glance
- Tasks: Lead our flagship store, drive sales, and create amazing customer experiences.
- Company: Join Route One, the UK's top destination for streetwear and skate culture.
- Benefits: Enjoy employee discounts, a bonus scheme, and a supportive work environment.
- Why this job: Be part of a vibrant community, shaping the future of skate and fashion culture.
- Qualifications: Retail management experience and a passion for streetwear and skateboarding are essential.
- Other info: Full-time role with a competitive salary and opportunities for growth.
The predicted salary is between 25000 - 36000 £ per year.
Are you an experienced retail manager ready to take on an exciting new challenge? Do you have a genuine passion for all things streetwear and skateboarding? We’re looking for a dynamic and motivated individual to lead our flagship store in the heart of London. This is a fantastic opportunity to join a fast-paced, creative environment where your leadership will directly drive sales, shape customer experiences, and elevate our presence in the skate and fashion community.
About Us
Route One is the UK’s leading destination for premium streetwear, skate footwear, and skate equipment. With a thriving online store and a growing network of high-street locations, we bring the best in on-trend fashion to style-savvy customers across the UK. We’re deeply embedded in skate culture, actively supporting events, media, and grassroots projects that give back to the community.
About You
You’re a natural leader with proven retail management experience and a strong understanding of streetwear and skateboarding culture. You thrive in fast-paced, target-driven environments and know how to get the best out of your team. Whether you’re helping a customer find their perfect fit or mentoring a team member, you’re hands-on, energetic, and committed to excellence.
We’re especially interested in candidates who:
- Bring passion and knowledge of skateboarding, fashion, and streetwear
- Have experience leading a sales team in a fashion or lifestyle retail environment
- Are highly organised, self-motivated, and results-oriented
- Can build lasting relationships with both staff and customers
The Role
As Store Manager, you’ll be responsible for running all aspects of the store, ensuring it operates smoothly and meets key performance goals. Responsibilities include:
- Leading and developing a motivated, high-performing in-store team
- Driving sales and ensuring targets are consistently met or exceeded
- Delivering an exceptional customer experience every day
- Managing rotas, staffing budgets, and recruitment needs
- Overseeing cash handling, banking, and store operations
- Maintaining high visual merchandising standards and store presentation
- Ensuring compliance with health & safety and company policies
- Managing and growing the store’s social media presence
- Acting as a key point of contact between head office and your team
Contract: Full-time, 40 hours per week (including weekends)
How to Apply
Please submit your CV and a short cover letter explaining why you’re the right fit for Route One and this role.
Job Type: Full-time
Pay: £29,000.00-£32,000.00 per year depending on experience
Benefits:
- Employee discount
- EAP Programme
- Cycle to Work Scheme
- Staff Discount
Schedule: Every weekend, Monday to Friday, Weekend availability
Retail Store Manager - London employer: Route One
Contact Detail:
Route One Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Store Manager - London
✨Tip Number 1
Familiarise yourself with the latest trends in streetwear and skateboarding. Being able to discuss current styles and brands during your interview will show your genuine passion for the industry and help you connect with the hiring team.
✨Tip Number 2
Network within the skate and streetwear community. Attend local events or engage with relevant social media groups to meet people who might have insights or connections at Route One, which could give you an edge in the application process.
✨Tip Number 3
Prepare to showcase your leadership skills by thinking of specific examples from your past experience where you successfully led a team or improved sales. This will demonstrate your capability to drive performance in a fast-paced retail environment.
✨Tip Number 4
Research Route One's brand values and community involvement. Understanding their commitment to skate culture and grassroots projects will allow you to align your answers with their mission during the interview, making you a more appealing candidate.
We think you need these skills to ace Retail Store Manager - London
Some tips for your application 🫡
Understand the Company Culture: Before applying, take some time to understand Route One's brand and culture. Familiarise yourself with their products, values, and community involvement in skateboarding and streetwear. This knowledge will help you tailor your application.
Craft a Tailored Cover Letter: In your cover letter, clearly express your passion for streetwear and skateboarding. Highlight your relevant retail management experience and how it aligns with the responsibilities of the Store Manager role. Make sure to convey your enthusiasm for leading a team and driving sales.
Highlight Relevant Experience: When updating your CV, focus on your previous retail management roles, especially those in fashion or lifestyle environments. Include specific achievements, such as sales targets met or exceeded, and any leadership experiences that demonstrate your ability to motivate a team.
Proofread Your Application: Before submitting your application, carefully proofread both your CV and cover letter. Check for spelling and grammatical errors, and ensure that all information is accurate and well-presented. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Route One
✨Show Your Passion for Streetwear and Skate Culture
Make sure to express your genuine enthusiasm for streetwear and skateboarding during the interview. Share personal experiences or stories that highlight your connection to the culture, as this will resonate with the interviewers and demonstrate your fit for the role.
✨Highlight Your Leadership Experience
Prepare specific examples of how you've successfully led a retail team in the past. Discuss your approach to motivating staff, driving sales, and creating a positive work environment, as these are key aspects of the Store Manager role.
✨Demonstrate Your Customer Service Skills
Be ready to discuss how you ensure an exceptional customer experience. Share strategies you've implemented in previous roles to enhance customer satisfaction and loyalty, as this is crucial for maintaining the store's reputation.
✨Familiarise Yourself with the Brand
Research Route One and its product offerings before the interview. Understanding their brand values, target audience, and current trends will allow you to speak knowledgeably about how you can contribute to their success and align with their mission.
