Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead our flagship store, drive sales, and create amazing customer experiences.
- Company: Join Route One, the UK's top destination for streetwear and skate culture.
- Benefits: Enjoy employee discounts, a bonus scheme, and a supportive work environment.
- Why this job: Be part of a creative team in a vibrant location, shaping the skate and fashion community.
- Qualifications: Retail management experience and a passion for streetwear and skateboarding are essential.
- Other info: Full-time role with a competitive salary and opportunities for growth.
The predicted salary is between 25000 - 36000 £ per year.
Are you an experienced retail manager ready to take on an exciting new challenge? Do you have a genuine passion for all things streetwear and skateboarding? We’re looking for a dynamic and motivated individual to lead our flagship store in the heart of London. This is a fantastic opportunity to join a fast-paced, creative environment where your leadership will directly drive sales, shape customer experiences, and elevate our presence in the skate and fashion community.
About Us
Route One is the UK’s leading destination for premium streetwear, skate footwear, and skate equipment. With a thriving online store and a growing network of high-street locations, we bring the best in on-trend fashion to style-savvy customers across the UK. We’re deeply embedded in skate culture, actively supporting events, media, and grassroots projects that give back to the community.
About You
You’re a natural leader with proven retail management experience and a strong understanding of streetwear and skateboarding culture. You thrive in fast-paced, target-driven environments and know how to get the best out of your team. Whether you’re helping a customer find their perfect fit or mentoring a team member, you’re hands-on, energetic, and committed to excellence.
We’re especially interested in candidates who:
- Bring passion and knowledge of skateboarding, fashion, and streetwear
- Have experience leading a sales team in a fashion or lifestyle retail environment
- Are highly organised, self-motivated, and results-oriented
- Can build lasting relationships with both staff and customers
The Role
As Store Manager, you’ll be responsible for running all aspects of the store, ensuring it operates smoothly and meets key performance goals. Responsibilities include:
- Leading and developing a motivated, high-performing in-store team
- Driving sales and ensuring targets are consistently met or exceeded
- Delivering an exceptional customer experience every day
- Managing rotas, staffing budgets, and recruitment needs
- Overseeing cash handling, banking, and store operations
- Maintaining high visual merchandising standards and store presentation
- Ensuring compliance with health & safety and company policies
- Managing and growing the store’s social media presence
- Acting as a key point of contact between head office and your team
Contract: Full-time, 40 hours per week (including weekends)
How to Apply
Please submit your CV and a short cover letter explaining why you’re the right fit for Route One and this role.
Job Type: Full-time
Pay: £29,000.00-£32,000.00 per year depending on experience
Benefits:
- Employee discount
- EAP Programme
- Cycle to Work Scheme
- Staff Discount
Schedule: Every weekend, Monday to Friday, Weekend availability
Retail Store Manager - London employer: Route One
Contact Detail:
Route One Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retail Store Manager - London
✨Tip Number 1
Familiarise yourself with the latest trends in streetwear and skateboarding. Being knowledgeable about current styles and brands will not only help you stand out but also show your genuine passion for the culture, which is crucial for this role.
✨Tip Number 2
Network within the skate and streetwear community. Attend local events or engage with influencers on social media to build connections that could give you insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss your leadership style and past experiences in retail management. Think of specific examples where you've successfully driven sales or improved team performance, as these will be key talking points during your interview.
✨Tip Number 4
Showcase your understanding of visual merchandising. Be ready to share ideas on how you would maintain high standards in store presentation, as this is a vital aspect of the Store Manager role at Route One.
We think you need these skills to ace Retail Store Manager - London
Some tips for your application 🫡
Understand the Company Culture: Before applying, take some time to understand Route One's culture and values. Familiarise yourself with their commitment to skate culture and community involvement, as this will help you tailor your application to reflect your alignment with their mission.
Craft a Tailored Cover Letter: In your cover letter, specifically address why you are passionate about streetwear and skateboarding. Highlight your relevant experience in retail management and how it has prepared you for this role. Make sure to convey your enthusiasm for leading a team and driving sales.
Highlight Relevant Experience: When updating your CV, focus on your previous retail management roles, especially those in fashion or lifestyle environments. Include specific achievements, such as sales targets met or exceeded, to demonstrate your capability in a fast-paced setting.
Showcase Your Leadership Skills: In both your CV and cover letter, provide examples of how you've successfully led teams in the past. Discuss your approach to mentoring staff and creating a positive customer experience, as these are key aspects of the Store Manager role.
How to prepare for a job interview at Route One
✨Show Your Passion for Streetwear and Skateboarding
Make sure to express your genuine enthusiasm for streetwear and skate culture during the interview. Share personal experiences or stories that highlight your connection to the community, as this will resonate with the interviewers and demonstrate your fit for the role.
✨Highlight Your Leadership Experience
Prepare specific examples of how you've successfully led a retail team in the past. Discuss your approach to motivating staff, driving sales, and creating a positive work environment. This will showcase your ability to manage and develop a high-performing team.
✨Demonstrate Your Customer Service Skills
Be ready to discuss how you ensure an exceptional customer experience. Share strategies you've implemented to enhance customer satisfaction and loyalty, as this is crucial for the role of Store Manager at Route One.
✨Familiarise Yourself with the Brand
Research Route One thoroughly before the interview. Understand their product range, values, and recent initiatives. Being knowledgeable about the brand will show your commitment and help you answer questions more effectively.
