Commerce Media Strategy Director

Commerce Media Strategy Director London | Hybrid (2 days a week) We’re partnering with a leading UK digital advertising industry organisation to appoint a Commerce Media Strategy Director at an exciting point in the evolution of the sector. Commerce Media is one of the fastest-growing areas of digital advertising. As retailers, marketplaces, financial services businesses, travel companies and other organisations increasingly monetise their first-party data, audiences and digital environments, the industry is facing important questions around measurement, standards, transparency and value. This is a high-profile opportunity for someone with a strong understanding of commerce media, retail media and the wider digital advertising ecosystem to help shape the conversation and drive meaningful industry progress. You’ll take ownership of the organisation’s Commerce Media strategy, bringing together senior stakeholders from across the ecosystem to establish priorities and turn them into an actionable annual roadmap. You’ll lead and grow an established Commerce Media community, facilitate discussions between members and help the industry align around shared challenges and opportunities. The role will have significant exposure in the form of thought leadership, contribution to research, guidance and standards, and representation at conferences, industry events, panels, media interviews and senior stakeholder forums. Externally you’ll build relationships with international industry bodies, analysts and commentators to bring global thinking into the UK market - and internally, you’ll work collaboratively across insight, policy, marketing, events and member-focused teams, turning industry priorities into practical workstreams and resources that solve real business challenges. We’re looking for someone who brings: Strong knowledge of Commerce Media and digital advertising Excellent strategic thinking and commercial judgement Credibility and confidence working with senior industry stakeholders Experience leading complex, multi-stakeholder projects Strong facilitation skills and an ability to create consensus around shared priorities Confidence speaking publicly, moderating panels and representing an organisation externally The ability to turn complex industry topics into clear, practical recommendations A collaborative, relationship-led approach This could suit someone currently working within commerce/retail media, an agency, AdTech platform, retailer, marketplace, industry body or consultancy who has developed a strong network and now wants to play a broader role in shaping the future of the industry. It’s a particularly interesting opportunity for someone who enjoys operating at the intersection of strategy, industry engagement, thought leadership and community building, rather than being focused purely on commercials and delivery. Interested? Get in touch for a confidential conversation and further details.