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For Companies At a Glance
- Tasks: Lead marketing campaigns, launch new beers, and create engaging content.
- Company: Join one of the UK's most awarded independent breweries.
- Benefits: Competitive salary, flexible working, beer allowance, and staff discounts.
- Why this job: Make a real impact in a hands-on role with a passionate team.
- Qualifications: 3-5 years marketing experience and strong project management skills.
- Other info: Opportunity for growth and direct access to leadership.
The predicted salary is between 34000 - 38000 ÂŁ per year.
Location: Round Corner Brewing in Melton Mowbray
Type: Full-Time
Salary: ÂŁ34k - ÂŁ38k DOE
Reports to: Managing Director
Round Corner Brewing is one of the UK’s most awarded independent breweries. From our home in the historic Melton Mowbray market, we brew modern, characterful beer and sell it nationwide from pubs and bars to retailers and our own taproom. We’re now looking for a hands-on Marketing & Activation lead to help take our brand and activation to the next level. It’s a practical, commercially focused marketing role for someone who loves turning plans into actions, running campaigns, launching beers, supporting sales, creating great content and making sure our brand shows up brilliantly everywhere it matters. You’ll work directly with our Managing Director and alongside Sales, Brewing and Taproom teams to execute our marketing strategy and help drive growth. If you enjoy variety, ownership, working with a small highly motivated team and getting stuck in you’ll thrive here.
The Role
You’ll help plan and deliver Round Corner Brewing’s marketing activity day-to-day, making sure every launch, campaign, beer launch and event is executed to a high standard and supports sales. This is a broad, “sleeves rolled up” role combining planning, content, coordination and delivery, expect roughly 20% planning and 80% doing to acquire new customers and ensure our existing solid fan base continues their relationship with us.
Key Responsibilities
- Brand & Campaign Execution
- Deliver the annual marketing and activation calendar
- Support new beer launches, collaborations and seasonal campaigns
- Create trade and retail support materials that help sell more beer
- Ensure all activity is on-brand, on-budget and on-time
- Content & Social
- Manage and grow social media channels with stronger storytelling and quality
- Capture photography and light video content in-house (brew days, people, events, launches)
- Create engaging social posts, build community and engage with consumers
- Build and optimise consumer and trade emails
- Report on performance and continually improve output
- Agency & Creative Coordination
- Brief and manage external design and creative partners
- Maintain brand standards across all our brand touchpoints
- Coordinate artwork delivery
- Events & Activation
- Support taproom events, festivals and trade activity
- Prepare POS, merchandise and promotional materials
- Commercial
- Work closely with sales to support customers and listings
- Update website and online store
- Manage email and social campaigns
- Track budgets and schedules
- Keep projects moving
About You
You might currently be a Marketing Executive or Marketing Assistant looking for more ownership, responsibility and experience across the marketing mix. You’re organised, proactive and happy being hands-on and thrive working in a small team to hit goals and drive business growth. You understand that marketing exists to drive sales, not just likes. We’d love you to have:
- 3–5+ years marketing experience (FMCG, drinks, hospitality or lifestyle brands ideal)
- Strong project management and execution skills
- Great written communication and storytelling
- Confidence capturing photography/content yourself
- Experience briefing agencies or freelancers
- Good eye for brand and detail
- Comfortable working independently in a small team
Useful but not essential:
- Drinks or hospitality experience
- Events marketing
- Basic Adobe/Canva/Shopify skills (for simple edits, not full design)
What We Offer
- £34–38k salary (DOE)
- Direct access to leadership and real ownership
- A genuinely varied role with room to grow
- Flexible working
- Beer & merch allowance
- Staff discount
- Pension & healthcare
Marketing & Activation Lead in Melton Mowbray employer: Round Corner Brewing
Contact Detail:
Round Corner Brewing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Activation Lead in Melton Mowbray
✨Tip Number 1
Get to know the company inside out! Research Round Corner Brewing, their beers, and their marketing style. This will help you tailor your approach during interviews and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Show off your skills! If you have a portfolio of past campaigns or content you've created, bring it along to interviews. Demonstrating your hands-on experience will set you apart from other candidates.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on joining the Round Corner Brewing family directly.
We think you need these skills to ace Marketing & Activation Lead in Melton Mowbray
Some tips for your application 🫡
Show Your Passion for Beer: When you're writing your application, let your love for beer and the brewing industry shine through. We want to see that you’re not just looking for any job, but that you genuinely care about what we do at Round Corner Brewing.
Tailor Your Experience: Make sure to highlight your relevant experience in marketing, especially if you've worked in FMCG or hospitality. We’re looking for someone who can hit the ground running, so connect your past roles to what we need in this position.
Be Creative with Your Content: Since this role involves a lot of content creation, don’t hesitate to showcase your storytelling skills. Whether it’s through your CV or cover letter, use engaging language and maybe even share links to your previous work or social media campaigns.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Round Corner Brewing
✨Know Your Brand Inside Out
Before the interview, dive deep into Round Corner Brewing's history, values, and products. Familiarise yourself with their latest beer launches and marketing campaigns. This will not only show your genuine interest but also help you discuss how your skills can elevate their brand.
✨Showcase Your Hands-On Experience
Prepare specific examples from your past roles where you've successfully executed marketing campaigns or launched products. Highlight your project management skills and how you've turned plans into actions, as this aligns perfectly with what they’re looking for.
✨Bring Your Creative Ideas
Think of a few innovative marketing strategies or content ideas that could work for Round Corner Brewing. Whether it’s a unique social media campaign or an engaging event concept, presenting fresh ideas will demonstrate your proactive approach and creativity.
✨Ask Insightful Questions
Prepare thoughtful questions about their current marketing strategies, team dynamics, or future goals. This shows that you're not just interested in the role but are also keen on contributing to their growth and success.
