At a Glance
- Tasks: Manage and optimise paid media campaigns across platforms like Google Ads and TikTok.
- Company: Join Rough Trade, a unique music retail experience with a rich history.
- Benefits: Competitive salary, hybrid work model, and a vibrant team culture.
- Other info: Diverse and inclusive workplace with opportunities for growth.
- Why this job: Make your mark in the music industry while driving brand awareness and customer acquisition.
- Qualifications: Experience in digital campaigns and a passion for music is essential.
The predicted salary is between 36000 - 60000 £ per year.
Role:
Paid Media and Acquisition Executive
Location:
Hybrid remote. Three days in the London office per week.
Contract:
Permanent
Basis:
Full-time
Hours:
37.5 hours per week
Salary:
Competitive
Reporting to:
Global Head of e-Commerce
For nearly 50 years, Rough Trade has been trusted by customers and the music industry to shine a spotlight on the best new music from all over the world. This has afforded Rough Trade a unique role and scope of opportunity within the UK and Global music retail industry. There is no other music retail shopping experience quite like that offered by Rough Trade. This role is a unique chance to be part of something truly special within the music retail landscape, and for the right candidate to truly make their mark.
The results-driven Paid Acquisition Executive will deliver our paid media, referral, and affiliate marketing initiatives. They will have a deep understanding of digital acquisition strategies, a data-informed mindset, and a passion for music and culture. This role will be critical in driving customer acquisition, revenue growth, and brand visibility through paid channels.
Responsibilities
- Campaign Management: Develop, execute, and optimize paid search and social campaigns across platforms including Google Ads, Meta Ads, and other emerging platforms such as TikTok, Spotify ads etc.
- Affiliate & Referral Marketing: Manage and grow Rough Trade\'s affiliate and referral programs to maximize ROI and reach.
- Performance Analysis: Continuously monitor campaign performance, analyse KPIs, and generate actionable insights through regular reporting.
- Cross-Functional Collaboration and Campaign Support: Work closely with brand, creative, and e-commerce teams to ensure paid efforts align with broader marketing and business goals.
- Growth Strategy: Proactively identify new opportunities, trends, and technologies to enhance campaign performance and drive customer acquisition.
- Industry Trends: Stay informed on the latest digital marketing trends, platform updates, and best practices.
- Brand awareness: Responsible for brand recognition and acquisition through paid media.
- Budget Oversight: Manage and track media spend to ensure budget efficiency and performance targets are met. Own acquisition forecasting, target-setting, and reporting to the Global Head of e-Commerce, ensuring budgets deliver against growth and ROI goals.
- Collaborate with cross-functional teams: Working alongside the CRM team on retention and lifecycle campaigns to ensure alignment with acquisition goals.
- Drive results: Assist in developing and refining attribution models and testing frameworks to measure the incremental impact of acquisition activities.
- Work with agencies and contractors as needed, making sure they\'re performing well and maximising ROI.
Qualifications and Experience
- 2 - 4 years of proven experience in managing paid digital campaigns across Google, Meta, and other major ad platforms.
- Commercial acumen - ability to link paid spend to revenue growth, not just traffic.
- Experience with affiliate marketing and referral program tools/platforms.
- Experience with tracking and reporting tools, including GA4, Looker Studio.
- Experience with handling data and data processing tools (e.g. Excel, Google Sheets, Airtable, Channable).
- Understanding of data privacy and compliance with a particular focus on GDPR.
- Experience with Shopify and Shopify app integrations.
- Strong analytical skills and familiarity with tools like Google Analytics, Meta Ads Manager, and Excel/Sheets.
- Ability to work independently in a fast-paced, collaborative environment.
- Excellent communication and project management skills.
- Passion for music and alignment with Rough Trade\'s brand values is a plus.
At Rough Trade, we value diversity and inclusion across everything that we do. From the records that we sell to the events that we hold, to the incredible people that work in our business every day, we are committed to delivering the best possible experience for everybody.
We are a Real Living Wage employer.
To apply, please go to
Paid Media and Acquisition Executive employer: Rough Trade
Rough Trade is an exceptional employer that offers a vibrant and inclusive work culture, where employees are encouraged to express their passion for music while contributing to innovative marketing strategies. With a hybrid remote working model, competitive salary, and a commitment to employee growth through continuous learning and collaboration, Rough Trade provides a unique opportunity to make a significant impact in the music retail industry. As a Real Living Wage employer, we prioritise the well-being of our team, ensuring a rewarding and meaningful work experience.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media and Acquisition Executive
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Rough Trade are looking for when hiring for a Paid Media and Acquisition Executive.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Rough Trade for the Paid Media and Acquisition Executive, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Rough Trade as a Paid Media and Acquisition Executive, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Rough Trade’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Paid Media and Acquisition Executive.
We think you need these skills to ace Paid Media and Acquisition Executive
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Rough Trade, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Rough Trade's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Rough Trade. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Rough Trade
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Rough Trade uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Rough Trade. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
