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- Tasks: Manage and optimise paid media campaigns to drive customer acquisition and brand visibility.
- Company: Join Rough Trade, a unique leader in the music retail industry.
- Benefits: Competitive salary, hybrid work model, and a vibrant company culture.
- Other info: Diverse and inclusive workplace with opportunities for growth.
- Why this job: Make your mark in the music world while driving impactful marketing strategies.
- Qualifications: Experience in digital campaigns and a passion for music is essential.
The predicted salary is between 28800 - 48000 £ per year.
Location: Hybrid remote. Three days in the London office per week.
Contract: Permanent
Basis: Full-time
Hours: 37.5 hours per week
Salary: Competitive
Reporting to: Global Head of e-Commerce
For nearly 50 years, Rough Trade has been trusted by customers and the music industry to shine a spotlight on the best new music from all over the world. This role is a unique chance to be part of something truly special within the music retail landscape, and for the right candidate to truly make their mark.
The results-driven Paid Acquisition Executive will deliver our paid media, referral, and affiliate marketing initiatives. They will have a deep understanding of digital acquisition strategies, a data-informed mindset, and a passion for music and culture. This role will be critical in driving customer acquisition, revenue growth, and brand visibility through paid channels.
Responsibilities
- Campaign Management: Develop, execute, and optimize paid search and social campaigns across platforms including Google Ads, Meta Ads, and other emerging platforms such as TikTok, Spotify ads etc.
- Affiliate & Referral Marketing: Manage and grow Rough Trade’s affiliate and referral programs to maximize ROI and reach.
- Performance Analysis: Continuously monitor campaign performance, analyse KPIs, and generate actionable insights through regular reporting.
- Cross-Functional Collaboration and Campaign Support: Work closely with brand, creative, and e-commerce teams to ensure paid efforts align with broader marketing and business goals.
- Growth Strategy: Proactively identify new opportunities, trends, and technologies to enhance campaign performance and drive customer acquisition.
- Industry Trends: Stay informed on the latest digital marketing trends, platform updates, and best practices.
- Brand awareness: Responsible for brand recognition and acquisition through paid media.
- Budget Oversight: Manage and track media spend to ensure budget efficiency and performance targets are met. Own acquisition forecasting, target-setting, and reporting to the Global Head of e-Commerce, ensuring budgets deliver against growth and ROI goals.
- Collaborate with cross-functional teams: Working alongside the CRM team on retention and lifecycle campaigns to ensure alignment with acquisition goals.
- Drive results: Assist in developing and refining attribution models and testing frameworks to measure the incremental impact of acquisition activities.
- Work with agencies and contractors as needed, making sure they're performing well and maximising ROI.
Qualifications and Experience
- Proven experience in managing paid digital campaigns across Google, Meta, and other major ad platforms.
- Commercial acumen - ability to link paid spend to revenue growth, not just traffic.
- Experience with affiliate marketing and referral program tools/platforms.
- Experience with tracking and reporting tools, including GA4, Looker Studio.
- Experience with handling data and data processing tools (e.g. Excel, Google Sheets, Airtable, Channable).
- Understanding of data privacy and compliance with a particular focus on GDPR.
- Experience with Shopify and Shopify app integrations.
- Strong analytical skills and familiarity with tools like Google Analytics, Meta Ads Manager, and Excel/Sheets.
- Ability to work independently in a fast-paced, collaborative environment.
- Excellent communication and project management skills.
- Passion for music and alignment with Rough Trade’s brand values is a plus.
At Rough Trade, we value diversity and inclusion across everything that we do. From the records that we sell to the events that we hold, to the incredible people that work in our business every day, we are committed to delivering the best possible experience for everybody.
We are a Real Living Wage employer.
To apply, please go to careers.roughtrade.com/jobs/6453261-paid-media-and-acquisition-executive
Paid Media and Acquisition Executive in London employer: Rough Trade
Contact Detail:
Rough Trade Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media and Acquisition Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend music events, and connect with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns and results. This will give potential employers a clear idea of what you can bring to the table, especially in a results-driven role like this one.
✨Tip Number 3
Prepare for interviews by researching Rough Trade and their unique position in the music retail landscape. Be ready to discuss how your experience aligns with their goals and how you can contribute to their growth strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Rough Trade team and being part of something special.
We think you need these skills to ace Paid Media and Acquisition Executive in London
Some tips for your application 🫡
Show Your Passion for Music: When you're writing your application, let your love for music shine through! We want to see how your passion aligns with Rough Trade's values. Share any relevant experiences or projects that highlight your enthusiasm for the industry.
Be Data-Driven: Since this role is all about driving results, make sure to showcase your analytical skills in your application. We love candidates who can link paid media efforts to revenue growth, so include examples of how you've used data to inform your strategies.
Tailor Your Application: Don't just send a generic application! Take the time to tailor your CV and cover letter to the specific role of Paid Media and Acquisition Executive. Highlight your experience with platforms like Google Ads and Meta Ads, and how they relate to the responsibilities outlined in the job description.
Apply Through Our Website: We encourage you to apply directly through our website! It’s the best way to ensure your application gets to us. Plus, it shows you're serious about joining the Rough Trade team. So, head over to careers.roughtrade.com and submit your application today!
How to prepare for a job interview at Rough Trade
✨Know Your Platforms
Make sure you’re well-versed in the platforms mentioned in the job description, like Google Ads and Meta Ads. Familiarise yourself with their latest features and best practices, as this will show your proactive approach and genuine interest in the role.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in past campaigns. Bring examples of KPIs you've monitored and how your insights led to improved performance. This will demonstrate your data-informed mindset, which is crucial for the role.
✨Passion for Music Matters
Rough Trade values a passion for music, so be ready to share your favourite artists or albums and how they inspire your work. This personal touch can help you connect with the interviewers and show that you align with their brand values.
✨Collaboration is Key
Highlight your experience working with cross-functional teams. Be prepared to discuss specific projects where you collaborated with creative or e-commerce teams, as this will illustrate your ability to work in a fast-paced, collaborative environment.