Hospitality Marketing Manager

We welcome around 350,000 visitors to Waddesdon Manor and over 2 million browsers to our websites each year. Waddesdon offers visitors a programme of changing exhibitions, talks and tours, family activities and public events. The income from our private events, shop, restaurants and sixteen-bedroom hotel help support keeping the Manor open to the public, our education programme and the care of the collections and gardens for all to enjoy.

The role of Hospitality Marketing Officer (HMO) focuses on all aspects of traditional and digital marketing activity, both B2B and B2C, in support of some key commercial activities of the commercial trading company RWL (on-site retail and catering, The Five Arrows Hotel, and The Bow Pub).

The Hospitality Marketing Officer is a part-time role of three days a week supporting the marketing of onsite catering and retail operations of Waddesdon Manor, The Bow pub and the Five Arrows Hotel. The role also contributes to Waddesdon Manor and RWL (commercial trading) overall marketing and online strategy, and supports its brand and positioning by working closely with colleagues across both the hospitality and visitor operation.

You’ll develop and implement creative marketing campaigns to promote and increase sales for the following areas of the trading company’s business:

• The Five Arrows Hotel
• The Bow Pub
• Wine at Waddesdon (both wine sales and wine related events)
• Waddesdon online shop (predominantly wine)
• Afternoon teas and special food events in Waddesdon’s Manor Restaurant

The Hospitality Marketing Officer makes a visible impact on the weekly sales results, monthly profit and loss results and in terms of positive customer feedback.

Key responsibilities include but are not limited to:

• Input to develop marketing strategies and implement plans to meet commercial targets for hospitality and visitor attraction businesses, in particular supporting increased on-site spend in the Waddesdon catering outlets, including the Five Arrows Hotel and The Bow pub.
• Manage development and update of websites for the Five Arrows and Bow and details of catering and wine events at the Manor.
• Develop strategic marketing campaigns for the Five Arrows Hotel’s core businesses, including bedrooms, restaurant and bar.
• Develop strategic marketing campaigns for the Bow Pub’s core businesses, including restaurant and bar.
• Develop the online wine business including the Waddesdon Wine Club.
• Manage marketing campaigns using the full marketing mix across online and offline channels.
• Manage external suppliers including design, production and distribution of marketing materials and commissioning photography.
• Use a CRM database and email software to effectively manage communications.
• Monitor the outcomes of marketing activity and evaluate against plans, contributing to monthly reports.
• Monitor competitor activity to ensure we are learning and evolving to become as relevant and engaging as possible.
• Contribute to marketing budget management and assist with forward planning in liaison with the managers of each business area.
• Work closely with the wider marketing team and all Waddesdon colleagues, sharing news on activity, to ensure that opportunities are maximised.

You will be a great fit if:

You are a strategic thinker, with a strong creative and innovative background. You’ll combine your marketing knowledge and skills with the ability to deliver positive results.

Your areas of knowledge and expertise that matter for this role:

• Proven experience delivering successful marketing campaigns
• Experience of managing budgets, achieving targets, business reporting and forecasting
• Comprehensive knowledge of hospitality, events and the heritage sector
• Confident presenting ideas and campaign plans, and can contribute to regular management meetings.
• Excellent prioritisation and time management skills coupled with the ability to work under pressure and deliver results under tight deadlines
• Ability to work flexibly and successfully across teams and hierarchies and build relationships at all levels including excellent interpersonal skills and evidence of ability to influence decision-making
• Excellent copy writing and proof-reading skills
• Experience of using WordPress, GA4, Meta and CRM systems
• Demonstrate excellent attention to detail
• Excellent written and verbal communication skills, IT and office skills