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- Tasks: Manage digital marketing, create engaging content, and optimise website performance.
- Company: Waddesdon Manor is a historic site welcoming 350,000 visitors annually with diverse events and exhibitions.
- Benefits: Enjoy flexible working options, creative projects, and the chance to impact a renowned heritage site.
- Why this job: Join a vibrant team, enhance your digital skills, and contribute to meaningful cultural experiences.
- Qualifications: Experience in digital content creation, SEO, and social media management is essential.
- Other info: Opportunity to work on exciting projects with the Rothschild Foundation and develop strategic marketing campaigns.
The predicted salary is between 28800 - 43200 £ per year.
We welcome around 350,000 visitors to Waddesdon Manor and over 2 million browsers to our websites each year. Waddesdon Manor offers visitors a programme of changing exhibitions, talks and tours, family activities and public events. The income from our private events, shop, restaurants and sixteen-bedroom hotel help support keeping the Manor open to the public, our education programme and the care of the collections and gardens for all to enjoy. What you will do: The role encompasses all aspects of digital marketing activity, including both B2B and B2C. You’ll also be supporting commercial activities for Waddesdon Manor, the trading company RWL which includes Catering for the Manor operation, visitors, retail, public events, private events, The Bow and The Five Arrows, and any special projects for the Rothschild Foundation e.g. future commercial property developments. Key responsibilities include but not limited to: Develop and deliver an online strategy to drive engagement and conversion across Waddesdon’s digital channels. Develop and manage digital content, including copywriting and proofreading content to develop our storytelling and ensure academic accuracy, standards and tone of voice are consistent. Manage updates to the website to reflect the brand and optimise commercial performance. Liaise with internal stakeholders to implement new content, amends and updates, which optimise the website and keep information up-to-date. Be the point of contact to help other departments with advice on digital content. Manage SEO focused activities to increase quality traffic across the website. Plan and manage social media strategy to drive engagement and build new audiences. Track and report digital performance across digital channels to enable strategic decision making and share information across the organisation. Work with external agencies as required, including managing the Google Grant. Be part of project teams to deliver a new website for Waddesdon, trading subsidiaries and the Rothschild Foundation, and support integration of new systems including a DAMS and CRM. Help to develop strategic marketing campaigns for the business and develop plans to increase audiences. Monitor the outcomes of marketing activity and evaluate against plans, contributing to monthly reports. Develop partnership ideas for content and social media and work with third parties as required to deliver these. Monitor competitor activity to ensure we are learning and evolving to become as relevant and engaging as possible. Contribute to marketing budget management and assist with budget forward planning in liaison with the managers of each business area eg RWL Heads of Department. Work closely with the wider marketing team and all colleagues across Waddesdon, sharing news on activity, to ensure that opportunities are maximised. You will be a great fit if: You are a strategic thinker, with a strong creative and innovative background. You’ll combine your marketing digital knowledge and skills with the creative content required in this role. Your areas of knowledge and expertise that matter for this role: Experience of producing and delivering a range of digital content Experience of managing SEO and driving website traffic Proven experience delivering successful digital marketing campaigns to meet targets Excellent copy writing and proof-reading skills Experience of planning and scheduling social media campaigns Experience of business reporting and forecasting Ecommerce experience in the retail sector with proven success to drive sales online Comprehensive knowledge of the heritage sector and ecommerce Excellent prioritisation and time management skills coupled with the ability to work under pressure and deliver results under tight deadlines Ability to work flexibly and successfully across teams and hierarchies and build relationships at all levels including excellent interpersonal skills and evidence of ability to influence decision-making Technical skills in web CMS editing and experience of managing an online shop Demonstrate excellent attention to detail Excellent written and verbal communication skills, IT and office skills41bf1e1f-b16b-4260-a40a-17c77a06fd15
Digital Content Manager employer: Rothschild Foundation
Contact Detail:
Rothschild Foundation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Manager
✨Tip Number 1
Familiarise yourself with Waddesdon Manor's digital presence. Spend time exploring their website and social media channels to understand their tone, style, and the type of content they produce. This will help you tailor your approach and demonstrate your knowledge during any discussions.
✨Tip Number 2
Showcase your experience with SEO and digital marketing campaigns by preparing specific examples of past successes. Be ready to discuss how you've driven traffic and engagement in previous roles, as this will highlight your ability to meet the targets set for the Digital Content Manager position.
✨Tip Number 3
Network with professionals in the heritage and ecommerce sectors. Attend relevant events or join online forums where you can connect with others who have insights into Waddesdon Manor or similar organisations. This could provide valuable information and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your strategic thinking and creative problem-solving skills. Think of examples where you've successfully developed and implemented a digital strategy or campaign, as this will demonstrate your fit for the role and your ability to contribute to Waddesdon's goals.
We think you need these skills to ace Digital Content Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital content management, SEO, and digital marketing campaigns. Use specific examples that demonstrate your skills in copywriting, social media strategy, and eCommerce.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital content and the heritage sector. Mention how your strategic thinking and creative background align with Waddesdon Manor's goals and values.
Showcase Your Digital Skills: In your application, emphasise your technical skills, particularly in web CMS editing and managing online shops. Provide examples of successful projects where you drove engagement and conversion through digital channels.
Highlight Collaboration Experience: Since the role involves liaising with various departments, include examples of how you've successfully worked across teams. Demonstrate your interpersonal skills and ability to influence decision-making in previous roles.
How to prepare for a job interview at Rothschild Foundation
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your experience in digital marketing, particularly in B2B and B2C contexts. Highlight specific campaigns you've managed, focusing on the strategies you employed and the results achieved.
✨Demonstrate Your Content Creation Skills
Since the role involves copywriting and proofreading, bring examples of your previous work. Be ready to explain your approach to storytelling and how you ensure academic accuracy and consistency in tone.
✨Discuss SEO Strategies
Prepare to talk about your experience with SEO and how you've successfully driven website traffic. Share specific techniques you've used and the impact they had on engagement and conversion rates.
✨Emphasise Collaboration and Communication
This role requires liaising with various stakeholders. Be ready to provide examples of how you've effectively collaborated across teams and influenced decision-making in previous positions.
