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For Companies At a Glance
- Tasks: Lead digital marketing efforts, create engaging content, and manage social media strategies.
- Company: Waddesdon Manor is a historic estate welcoming 350,000 visitors annually with diverse events and exhibitions.
- Benefits: Enjoy flexible working options, creative freedom, and the chance to impact a renowned heritage site.
- Why this job: Join a vibrant team, enhance your digital skills, and contribute to meaningful cultural experiences.
- Qualifications: Experience in digital content creation, SEO, and successful marketing campaigns is essential.
- Other info: Opportunity to work on exciting projects, including a new website and collaboration with the Rothschild Foundation.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
We welcome around 350,000 visitors to Waddesdon Manor and over 2 million browsers to our websites each year. Waddesdon Manor offers visitors a programme of changing exhibitions, talks and tours, family activities and public events. The income from our private events, shop, restaurants and sixteen-bedroom hotel help support keeping the Manor open to the public, our education programme and the care of the collections and gardens for all to enjoy.
What you will do:
The role encompasses all aspects of digital marketing activity, including both B2B and B2C. You’ll also be supporting commercial activities for Waddesdon Manor, the trading company RWL which includes Catering for the Manor operation, visitors, retail, public events, private events, The Bow and The Five Arrows, and any special projects for the Rothschild Foundation e.g. future commercial property developments.
Key responsibilities include but not limited to:
- Develop and deliver an online strategy to drive engagement and conversion across Waddesdon’s digital channels.
- Develop and manage digital content, including copywriting and proofreading content to develop our storytelling and ensure academic accuracy, standards and tone of voice are consistent.
- Manage updates to the website to reflect the brand and optimise commercial performance.
- Liaise with internal stakeholders to implement new content, amends and updates, which optimise the website and keep information up-to-date. Be the point of contact to help other departments with advice on digital content.
- Manage SEO focused activities to increase quality traffic across the website.
- Plan and manage social media strategy to drive engagement and build new audiences.
- Track and report digital performance across digital channels to enable strategic decision making and share information across the organisation.
- Work with external agencies as required, including managing the Google Grant.
- Be part of project teams to deliver a new website for Waddesdon, trading subsidiaries and the Rothschild Foundation, and support integration of new systems including a DAMS and CRM.
- Help to develop strategic marketing campaigns for the business and develop plans to increase audiences.
- Monitor the outcomes of marketing activity and evaluate against plans, contributing to monthly reports.
- Develop partnership ideas for content and social media and work with third parties as required to deliver these.
- Monitor competitor activity to ensure we are learning and evolving to become as relevant and engaging as possible.
- Contribute to marketing budget management and assist with budget forward planning in liaison with the managers of each business area eg RWL Heads of Department.
- Work closely with the wider marketing team and all colleagues across Waddesdon, sharing news on activity, to ensure that opportunities are maximised.
You will be a great fit if:
You are a strategic thinker, with a strong creative and innovative background. You’ll combine your marketing digital knowledge and skills with the creative content required in this role.
Your areas of knowledge and expertise that matter for this role:
- Experience of producing and delivering a range of digital content
- Experience of managing SEO and driving website traffic
- Proven experience delivering successful digital marketing campaigns to meet targets
- Excellent copy writing and proof-reading skills
- Experience of planning and scheduling social media campaigns
- Experience of business reporting and forecasting
- Ecommerce experience in the retail sector with proven success to drive sales online
- Comprehensive knowledge of the heritage sector and ecommerce
- Excellent prioritisation and time management skills coupled with the ability to work under pressure and deliver results under tight deadlines
- Ability to work flexibly and successfully across teams and hierarchies and build relationships at all levels including excellent interpersonal skills and evidence of ability to influence decision-making
- Technical skills in web CMS editing and experience of managing an online shop
- Demonstrate excellent attention to detail
- Excellent written and verbal communication skills, IT and office skills
Digital Content Manager employer: Rothschild Foundation
Contact Detail:
Rothschild Foundation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Manager
✨Tip Number 1
Familiarise yourself with Waddesdon Manor's digital presence. Explore their website and social media channels to understand their tone, style, and the type of content they share. This will help you tailor your approach and demonstrate your knowledge during any discussions.
✨Tip Number 2
Showcase your experience in managing SEO and driving website traffic by preparing examples of successful campaigns you've led. Be ready to discuss specific metrics and outcomes that highlight your ability to enhance digital performance.
✨Tip Number 3
Network with professionals in the heritage and digital marketing sectors. Attend relevant events or webinars where you can connect with individuals who may have insights into Waddesdon Manor or similar organisations. Building these connections can provide valuable information and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your strategic thinking and creative problem-solving skills. Think of examples where you've successfully developed and implemented digital strategies that drove engagement and conversion, as this aligns closely with the responsibilities of the Digital Content Manager role.
We think you need these skills to ace Digital Content Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital content management, SEO, and digital marketing campaigns. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and creative background. Mention specific examples of successful digital content projects you've managed and how they align with Waddesdon Manor's goals.
Showcase Your Digital Skills: In your application, emphasise your technical skills in web CMS editing and any experience you have with eCommerce platforms. Highlight your ability to manage social media campaigns and track digital performance.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. Ensure that your writing reflects the excellent copywriting and proofreading skills required for the role.
How to prepare for a job interview at Rothschild Foundation
✨Showcase Your Digital Expertise
Make sure to highlight your experience in producing and delivering digital content. Be prepared to discuss specific campaigns you've worked on, focusing on the strategies you implemented and the results achieved.
✨Demonstrate SEO Knowledge
Since managing SEO is a key responsibility, come ready to talk about your experience with SEO-focused activities. Share examples of how you've increased website traffic and improved search rankings in previous roles.
✨Prepare for Creative Discussions
As a Digital Content Manager, creativity is crucial. Think of innovative ideas for content and social media campaigns that could benefit Waddesdon Manor. Presenting fresh concepts will show your strategic thinking and passion for the role.
✨Understand the Heritage Sector
Familiarise yourself with the heritage sector and Waddesdon Manor's unique offerings. Being knowledgeable about their exhibitions, events, and audience will demonstrate your genuine interest and help you connect better during the interview.
