At a Glance
- Tasks: Lead marketing campaigns that drive customer acquisition and pipeline growth.
- Company: Dynamic company in the heart of historic York with a collaborative culture.
- Benefits: Competitive salary, hybrid working, 34 days holiday, and learning budget.
- Other info: Join a supportive team with excellent career development opportunities and fun work events.
- Why this job: Take ownership of impactful marketing strategies and grow your career in a fast-paced environment.
- Qualifications: 5+ years in B2B marketing, strong multi-channel execution skills, and team leadership experience.
The predicted salary is between 50000 - 65000 £ per year.
We're looking for a Senior Marketing Manager to build and run the marketing engine that drives customer acquisition, pipeline growth, and conversion. In this role, you'll lead marketing delivery across all channels, turning brand strategy into high-performing campaigns that generate pipeline and acquire customers. You'll take full ownership of social, content, website, and CRM, ensuring everything runs efficiently, consistently, and with clear commercial impact. This is a hands-on role for someone who's equally comfortable setting direction and getting things done. You'll build and optimise the systems and processes that make marketing scale, work closely with our Head of Brand, and be the driving force behind performance, conversion, and growth. If you're a results-driven marketer who thrives in a fast-moving environment and wants real ownership, we'd love to hear from you.
What You’ll Be Doing
- Drive Pipeline Growth
- Plan and execute marketing campaigns that generate qualified pipeline and customer acquisition
- Improve trial acquisition, conversion rates, and overall marketing effectiveness
- Optimise channel mix and marketing investment to maximise return
- Support sales pipeline generation through coordinated campaigns and initiatives
- Own Marketing Channel Performance
- Develop and manage marketing activity across social, content, website, lifecycle marketing, and paid channels
- Ensure marketing activity is delivered consistently and aligned to business priorities
- Balance short-term performance objectives with long-term brand growth
- Lead Content & Social Execution
- Own content planning and delivery across key channels
- Manage content production cadence and social media execution
- Ensure messaging remains consistent with brand positioning
- Balance always-on content with campaign-driven activity
- Improve Website Performance & Conversion
- Own website performance and optimisation
- Improve conversion across key customer journeys
- Manage testing, experimentation, and CRO initiatives
- Ensure website experience aligns with customer needs and brand standards
- Build Marketing Operations
- Establish systems, processes, and reporting that enable marketing to scale
- Maintain CRM and marketing automation effectiveness
- Create visibility through clear reporting and performance insights
- Build a predictable and reliable marketing operating rhythm
- Lead and Develop the Team
- Manage and support content and marketing team members
- Set clear priorities, expectations, and accountability
- Improve team performance and delivery quality over time
- Create an environment focused on ownership, learning, and results
You’ll Thrive In This Role If You
- Have strong organisational and executional capability
- Are able to balance strategic thinking with hands-on delivery
- Are commercially minded, focused on pipeline and performance outcomes
- Use data effectively without over-indexing on short-term signals
- Are someone who communicates clearly and coordinates across teams
- Can maintain focus and prioritisation under pressure
What We're Looking For
- 5+ years’ experience in B2B marketing, ideally in SaaS or SMB-focused businesses
- Proven experience managing multi-channel marketing execution
- Strong understanding of performance marketing, content, and lifecycle marketing
- Experience owning or contributing to website optimisation and CRO
- Experience with CRM and marketing automation platforms
- Track record of improving marketing efficiency and performance
- Experience managing and developing team members
- Comfortable operating in a scaling, resource-constrained environment
What’s in it for you?
- A competitive salary + bonus structure depending on experience
- Hybrid flexible working
- 34 days holiday (inc. BH's with a length of service increase to 41) & options to buy and sell
- Discretionary bonus
- Private healthcare
- Paid lunch break
- Enhanced family-friendly benefits
- £500 per year to spend on learning and development
- Eye health support
- Paid time off for volunteering
- Fortnightly work events, monthly department lunches, bi-annual company events
Where you’ll be working
This is a hybrid role with 2 days a week spent in our open-plan office in the centre of historic York and the flexibility of working in your own home.
What are you waiting for? Don't worry if you don't meet all of the criteria - we work with people, not CVs. So if you think you'd be a valuable addition to our team, please get in touch.
Senior Marketing Manager employer: RotaCloud
Join a dynamic team as a Senior Marketing Manager in the heart of historic York, where you'll have the opportunity to lead innovative marketing strategies that drive customer acquisition and pipeline growth. Our company fosters a collaborative work culture with a strong emphasis on employee development, offering generous benefits such as flexible hybrid working, extensive holiday allowances, and a commitment to personal growth through learning opportunities. With a focus on results and ownership, you'll thrive in an environment that values your contributions and supports your professional journey.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for RotaCloud and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like RotaCloud are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with RotaCloud on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at RotaCloud. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit RotaCloud. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of RotaCloud:Show us that you’ve done your homework! In your application, briefly mention what you admire about RotaCloud’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at RotaCloud
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at RotaCloud will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At RotaCloud, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
