At a Glance
- Tasks: Lead innovative marketing campaigns for an emerging artist and drive audience engagement.
- Company: Join a dynamic team passionate about music and creativity.
- Benefits: Competitive salary, creative environment, and opportunities to grow in the music industry.
- Other info: Collaborate with industry creatives and influencers in a fast-paced environment.
- Why this job: Be part of an artist's journey and shape their success through impactful marketing.
- Qualifications: 3-5 years in music marketing with strong digital strategy skills.
The predicted salary is between 34650 - 42350 £ per year.
We are seeking an energetic, trend-focused Music Marketing Manager to lead, plan, and execute innovative marketing campaigns for an emerging artist. In this role, you will bridge the gap between creative storytelling and data-driven strategy—driving audience growth, streaming performance, and fan engagement across digital and traditional channels. This is an exciting opportunity to work with an emerging artist and be a part of their journey.
Key Responsibilities
- Campaign Strategy & Execution: End-to-end management of marketing campaigns for album launches, single releases, tours, and roster initiatives.
- Digital & Social Strategy: Build and execute creative, short-form content strategies (TikTok, Instagram Reels, YouTube Shorts) to drive viral interest and sustained growth.
- Paid Media & Ad Campaigns: Direct and optimize paid media budgets across Meta, Google/YouTube, TikTok, and DSPs to maximize ROI and fan conversion.
- Content & Creative Oversight: Partner with other industry creatives to produce visuals, cover art, music videos, promotional assets, and press kits aligned with the artist's brand.
- Data & Analytics: Track, analyze, and report on campaign KPIs (streaming metrics, social engagement, sales, conversion) to inform future strategy.
Qualifications & Requirements
- Experience: 3–5+ years in music marketing, record labels, music management, or media/agency environments focused on music.
- Industry Knowledge: In-depth understanding of the modern music ecosystem, DSP algorithms, short-form video strategies, and digital marketing tools.
- Technical Skills: Proficiency with Meta Ads Manager, TikTok Ads, Google Ads, native DSP analytics dashboards (Spotify for Artists, Apple Music for Artists), and CRM/email marketing tools.
- Communication: Excellent written, verbal, and interpersonal skills to collaborate directly with artists, managers, and external partners.
- Project Management: Proven ability to manage artist projects, tight release schedules, and budget allocations simultaneously.
Preferred Skills
- Graphic design or basic video editing capabilities (Canva, Adobe Creative Cloud, CapCut).
- Established relationships with digital influencers, playlist curators, and music press outlets and other music industry professionals.
Music Marketing Manager employer: ROSTR, Inc.
EarthPercent is an exceptional employer that champions a vibrant work culture focused on climate and nature initiatives within the music sector. With a commitment to employee growth, we offer unique opportunities for professional development while fostering a collaborative environment where your contributions directly impact meaningful campaigns. Join us in our hybrid UK setting, where you can engage with passionate individuals and make a real difference in the world.
StudySmarter Expert Advice🤫
We think this is how you could land Music Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ROSTR, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ROSTR, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ROSTR, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ROSTR, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Music Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ROSTR, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ROSTR, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about ROSTR, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ROSTR, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ROSTR, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ROSTR, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
