At a Glance
- Tasks: Create and implement exciting B2B marketing campaigns and drive brand engagement.
- Company: Join a leading national publishing brand with a vibrant culture.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Fast-paced role with plenty of opportunities to learn and develop.
- Why this job: Be part of a creative team making a real impact in the marketing world.
- Qualifications: Experience in B2B marketing, lead generation, and strong organisational skills.
The predicted salary is between 23000 - 28000 £ per year.
This amazing opportunity is with a national publishing brand with significant national presence. Due to an exciting period of continued growth, our client is actively recruiting a results focussed Marketing Executive to complement their high functioning marketing team on a permanent basis.
Core to the growth strategy, this central role will work closely with a range of teams across the organisation - from Marketing and Sales, to Account Management and Bids and Tenders - to define and deliver a rich programme of campaign activities which drive positive engagement in the brand.
To support ambitious growth targets, the successful candidate will help reach prospective clients, facilitate the launch of new services, create and deliver the social media strategy, run events programmes, be responsible for a host of campaign activities and much more.
Key Responsibilities
- Create and implement B2B marketing campaign plan
- Own all Account Based Marketing activity
- Research, organise and promote events
- Support new product launches and internal briefings, where appropriate
- Define LinkedIn activity and drive its value for engagement across the organisation
- Work with the content executive to create targeted assets to support lead generation efforts
- Be the brand ambassador and continually improve marketing collateral to maximise relevance
- Work collaboratively with fellow marketers to plan campaigns effectively, share best practice and coordinate go-to-market activities that make sense to customers and maximise x-sell/up-sell opportunities
- Capture, articulate and meet agreed requirements and success criteria for each marketing activity to demonstrate return
The successful candidate will demonstrate proven experience within a comparable B2B marketing role, with a specific focus on lead generation, marketing campaign development and marketing funnel familiarity. In addition, you will display exceptional organisational skills, be comfortable analysing data and thrive within a fast-paced, dynamic environment.
Marketing Executive employer: Rosslin Media
As a leading national and international publisher based in Northampton, our company offers an exceptional work environment that prioritises world-class customer service and employee growth. We foster a collaborative culture where Account Managers can thrive, supported by a dedicated team and opportunities for career advancement into senior roles. With competitive compensation and a focus on innovation, we empower our employees to make a meaningful impact while enjoying a fulfilling career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Rosslin Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Rosslin Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Rosslin Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Rosslin Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Rosslin Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Rosslin Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about Rosslin Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Rosslin Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Rosslin Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Rosslin Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
