At a Glance
- Tasks: Drive brand strategy and communications for Rosewood Hotels & Resorts globally.
- Company: Join a pioneering collective committed to enriching people and places.
- Benefits: Enjoy medical coverage, paid time off, and global career opportunities.
- Other info: Be part of a diverse community that values your unique voice.
- Why this job: Shape impactful brand narratives and elevate the Rosewood voice worldwide.
- Qualifications: Expertise in brand communications and strategic storytelling required.
The predicted salary is between 58500 - 71500 £ per year.
OUR PURPOSE AND CULTURE
We are driven to create a future where people and place enrich one another.
We are wholly committed to rooting ourselves more deeply in every place we are in while setting new benchmarks for positive impact.
As a pioneering collective with a common purpose, we curate extraordinary moments and honor the soul of every place along our journey.
At Rosewood Hotel Group, we answer The Calling.
Together, we Make the Place.
THE TEAM
As part of the Global Brand Marketing & Communications team, you will help shape and protect the Rosewood brand strategy and brand expression worldwide.
Working closely with the Vice President, Brand Marketing & Communications, Global, you will partner with colleagues across Brand Partnerships & Community, Experience Marketing, International Markets, Social Media, and the Global Creative Studio.
You will also collaborate with key stakeholders across Corporate Communications, Internal Communications, CEO Communications, Impact Communications, and Business Unit leadership to ensure a cohesive and compelling brand narrative across the organization.
YOUR ROLE
As Senior Manager, Brand Strategy & Communications, Global, you will serve as the strategic communications partner to the Vice President, Brand Marketing & Communications, Global.
You will help define and elevate the communications positioning of Rosewood Hotels & Resorts and the wider brand portfolio, ensuring a consistent and differentiated brand voice across campaigns, projects, business units, and stakeholder groups.
Through ownership of the global messaging architecture, communications management, thought leadership platforms, media governance, and brand health reporting, you will play a critical role in strengthening Rosewood’s reputation and advancing its purpose-driven narrative worldwide.
- HOW YOU’LL MAKE THE PLACE
- Drive communications positioning across Rosewood Hotels & Resorts, the wider brand portfolio, business units, and strategic initiatives, translating business priorities into impactful brand communications strategies.
- Develop and maintain the global brand messaging architecture, including core narratives, audience-specific messaging, proof points, and tone of voice.
- Establish and uphold global brand communications standards, providing strategic guidance and ensuring consistency across flagship communications moments.
- Lead Rosewood’s brand thought leadership platform and purpose narrative, collaborating with cross-functional communications partners to amplify the brand’s voice across luxury, culture, and lifestyle conversations.
- Oversee global press and communications strategy, including messaging frameworks, press materials, brand announcements, campaign communications, and awards submissions.
- Partner with Corporate Communications on brand reputation matters, supporting issues communications, narrative development, and proactive communications planning.
- Govern the global PR, media, and ambassador database while managing selected agency relationships to ensure alignment with the brand strategy and messaging architecture.
- Lead brand health reporting and insight generation, transforming data into actionable recommendations that strengthen brand equity, communications positioning, and future planning.
COULD THIS BE YOU?
- You bring deep expertise in brand, corporate, or strategic communications, ideally gained within a global, multi-market environment.
- You are skilled at turning complex or ambiguous challenges into clear strategies, compelling narratives, and actionable communications plans.
- You have experience developing brand messaging frameworks and managing communications across multiple stakeholder groups and markets.
- You are confident leading media relations initiatives, issues communications, agency partnerships, and communications governance programs.
- You understand how to leverage brand health insights, market intelligence, and performance data to inform strategic decision‑making.
- You thrive in matrixed organizations and build strong, collaborative relationships across diverse teams and stakeholder groups.
- You are an influential communicator who adapts your approach to different audiences while maintaining clarity, credibility, and impact.
- You combine strategic thinking with initiative, adaptability, and commercial awareness to deliver meaningful outcomes for both the brand and the business.
- OUR BENEFITS
As part of our team, you’ll enjoy a thoughtfully designed benefits package that supports your wellbeing, professional growth, and life beyond work.
This includes medical coverage, retirement benefits, paid time off, complimentary room nights, learning and development opportunities, global career opportunities, and industry‑leading paid parental leave supporting eligible associates across all paths to parenthood.
OUR COMMITMENT TO YOU
At Rosewood Hotel Group, your voice is heard - and valued.
We’re a community that encourages associates to be themselves, not fit into a fixed culture, and this philosophy shines through in our commitments to reflect and honor the history, culture and geography of our destinations.
We’re not only committed to building and nurturing genuine, long‑lasting relationships but to transforming them - and our Diversity, Equity and Inclusion (DEI) strategy helps put these principles into practice.
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Senior Manager, Brand Strategy and Communications, Global employer: Rosewood Hotel Group
Rosewood Hotel Group is an exceptional employer, offering a vibrant and supportive work environment in the heart of Mayfair. As a Demi Chef de Partie, you will not only hone your culinary skills but also have the opportunity to mentor junior chefs, fostering a culture of collaboration and excellence. With a commitment to employee growth and a range of benefits, Rosewood ensures that every team member can thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Brand Strategy and Communications, Global
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Rosewood Hotel Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Rosewood Hotel Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Rosewood Hotel Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Rosewood Hotel Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Brand Strategy and Communications, Global
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Rosewood Hotel Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Rosewood Hotel Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Rosewood Hotel Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Rosewood Hotel Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Rosewood Hotel Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Rosewood Hotel Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
