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- Tasks: Lead global marketing strategies for luxury residential properties and manage creative projects.
- Company: Join Rosewood Hotel Group, a leader in luxury hospitality with a focus on unique experiences.
- Benefits: Enjoy a full-time role with opportunities for international travel and professional growth.
- Why this job: Be part of a dynamic team shaping the future of branded residences in a prestigious company.
- Qualifications: Experience in residential marketing and strong communication skills are essential.
- Other info: Ideal for those passionate about luxury brands and eager to make an impact.
The predicted salary is between 72000 - 108000 £ per year.
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- Develop marketing strategies, oversee the creative process, manage photography and video asset creation, develop and execute programs and act as brand guardian to oversee tone of voice, and communications.
- Responsible for delivering proactive account management and marketing support to residential licensees by building close working relationships with 3 rd party Owners and key internal stakeholders
- Oversee the development of all Residences brand materials and provide guidance for all external residential marketing collateral to meet brand standards
- Responsible for organising and implementing brand immersion training to Ownership Sales and Marketing teams for residential deals and ensuring brand guidelines are met
- Partners with the project Sales and Marketing teams to monitor pricing strategies
- Participates as required in kick-off meetings for deals that include a residential component
- Be Rosewood Hotel Group’s marketing expert on ‘branded residential’, and develop a strategy to position Rosewood Residences as a brand leader
- Establish industry relationships as necessary with agents, developers and agencies
- Alongside CRM support the management of the Rosewood Reserve program for members and lead the planning and communications to manage the owner benefits program and event activations
- Be the custodian of the Residential marketing database and partner with CRM
KEY RESPONSIBILITIES
- Work with regional and hotel property teamsto understand marketing and operational issues/concerns. Coordinate with Brand team to ensure compliance with standards.
- Provide divisional training on Global Residential Marketing Policies and communicate the annual plan
- Creates Residential brand standards in conjunction with the Brand Team for all stakeholders: Owner/developer, internal teams, Homeowners Association, Sales and Marketing, IT etc.
- Fosters relationships with owners, developers, investors, consultants, etc., to keep abreast of industry trends, upcoming growth markets, investor sentiment, growth opportunities, potential partnerships, etc.
- Support business development strategies for Rosewood Residences alongside excellent communication skills and project management experience withattention to detail, and able to employ digital marketing
- Manage the marketing budget
- Accountable for all business activity including communications, presentations, research, media, and creation of marketing and brand collateral
- Responsible to update and develop Rosewood residential brand guidelines
- Maintains strong relationships with all owners, agencies, Public Relations firms and consultants
- Works within pre-set budgetary limits
- Models the company’s culture, vision, mission and core values
CRITICAL SKILLS & QUALIFICATIONS
- Experienced in managing the relationships with owners and developers
- First-hand knowledge of residential markets globally
- Ability and experience to manage multiple projects to deadlines and engage with multiple stakeholders
- Advanced and fluent command of the English, additional language/s is an advantage
- Ability to work and travel internationally
EXPERIENCE
- Residential marketing background such as with competitive hotel companies or upscale residential developers.
- Luxury hotel knowledge.
- Luxury goods experience.
- Brand marketing and communications experience.
Seniority level
-
Seniority level
Director
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Hospitality
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Director of Marketing And Business Development
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Director, Residential Marketing, Global employer: Rosewood Hotel Group
Contact Detail:
Rosewood Hotel Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Residential Marketing, Global
✨Tip Number 1
Network with professionals in the luxury hotel and residential marketing sectors. Attend industry events, webinars, or conferences to meet potential contacts who can provide insights or even referrals for the role.
✨Tip Number 2
Familiarise yourself with Rosewood Hotel Group's brand values and recent marketing campaigns. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your genuine interest in the company.
✨Tip Number 3
Showcase your understanding of global residential markets by staying updated on trends and news. Being able to discuss current market dynamics will position you as a knowledgeable candidate who can contribute to the company's strategy.
✨Tip Number 4
Prepare to discuss your project management experience in detail. Highlight specific examples where you've successfully managed multiple stakeholders and projects, as this is crucial for the Director role.
We think you need these skills to ace Director, Residential Marketing, Global
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in residential marketing and luxury goods. Emphasise your ability to manage relationships with owners and developers, as well as your project management skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the hospitality industry and your understanding of the luxury market. Mention specific strategies you would implement to position Rosewood Residences as a brand leader.
Showcase Your Communication Skills: Since the role requires excellent communication skills, provide examples of how you've successfully engaged with multiple stakeholders in previous roles. Highlight any experience in training or presenting to teams.
Demonstrate Industry Knowledge: Research current trends in residential marketing and the luxury hotel sector. Use this knowledge to discuss how you can contribute to Rosewood Hotel Group's growth and success in your application.
How to prepare for a job interview at Rosewood Hotel Group
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous experience in residential marketing, particularly within the luxury sector. Highlight specific campaigns you've led and the results achieved, as this will demonstrate your capability to manage the brand effectively.
✨Understand the Brand's Vision
Familiarise yourself with Rosewood Hotel Group's brand values and mission. During the interview, articulate how your personal values align with theirs and how you can contribute to their vision of becoming a leader in branded residential marketing.
✨Demonstrate Relationship Management Skills
Since the role involves managing relationships with owners and developers, prepare examples of how you've successfully built and maintained professional relationships in the past. This will show your ability to foster collaboration and trust.
✨Prepare for Strategic Discussions
Expect questions about your approach to developing marketing strategies and managing budgets. Be ready to discuss how you would position Rosewood Residences in the market and any innovative ideas you have for enhancing their brand presence.
