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At a Glance
- Tasks: Lead marketing strategies and oversee creative processes for luxury residential branding.
- Company: Join Rosewood Hotel Group, a leader in luxury hospitality and branded residences.
- Benefits: Enjoy competitive salary, travel opportunities, and a dynamic work environment.
- Why this job: Be part of a prestigious brand, shaping the future of luxury living and marketing.
- Qualifications: Experience in residential marketing and strong communication skills are essential.
- Other info: Opportunity to work internationally and engage with top industry stakeholders.
The predicted salary is between 72000 - 108000 £ per year.
Job Description
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JOB SUMMARY
- Develop marketing strategies, oversee the creative process, manage photography and video asset creation, develop and execute programs and act as brand guardian to oversee tone of voice, and communications.
- Responsible for delivering proactive account management and marketing support to residential licensees by building close working relationships with 3rd party Owners and key internal stakeholders
- Oversee the development of all Residences brand materials and provide guidance for all external residential marketing collateral to meet brand standards
- Responsible for organising and implementing brand immersion training to Ownership Sales and Marketing teams for residential deals and ensuring brand guidelines are met
- Partners with the project Sales and Marketing teams to monitor pricing strategies
- Participates as required in kick-off meetings for deals that include a residential component
- Be Rosewood Hotel Group’s marketing expert on ‘branded residential’, and develop a strategy to position Rosewood Residences as a brand leader
- Establish industry relationships as necessary with agents, developers and agencies
- Alongside CRM support the management of the Rosewood Reserve program for members and lead the planning and communications to manage the owner benefits program and event activations
- Be the custodian of the Residential marketing database and partner with CRM
KEY RESPONSIBILITIES
- Work with regional and hotel property teams to understand marketing and operational issues/concerns. Coordinate with Brand team to ensure compliance with standards.
- Provide divisional training on Global Residential Marketing Policies and communicate the annual plan
- Creates Residential brand standards in conjunction with the Brand Team for all stakeholders: Owner/developer, internal teams, Homeowners Association, Sales and Marketing, IT etc.
- Fosters relationships with owners, developers, investors, consultants, etc., to keep abreast of industry trends, upcoming growth markets, investor sentiment, growth opportunities, potential partnerships, etc.
- Support business development strategies for Rosewood Residences alongside excellent communication skills and project management experience with attention to detail, and able to employ digital marketing
- Manage the marketing budget
- Accountable for all business activity including communications, presentations, research, media, and creation of marketing and brand collateral
- Responsible to update and develop Rosewood residential brand guidelines
- Maintains strong relationships with all owners, agencies, Public Relations firms and consultants
- Works within pre-set budgetary limits
- Models the company’s culture, vision, mission and core values
CRITICAL SKILLS & QUALIFICATIONS
- Experienced in managing the relationships with owners and developers
- First-hand knowledge of residential markets globally
- Ability and experience to manage multiple projects to deadlines and engage with multiple stakeholders
- Advanced and fluent command of the English, additional language/s is an advantage
- Ability to work and travel internationally
EXPERIENCE
- Residential marketing background such as with competitive hotel companies or upscale residential developers.
- Real Estate or hotel marketing background.
- Luxury hotel knowledge.
- Luxury goods experience.
- Brand marketing and communications experience.
Director, Residential Marketing, Global employer: Rosewood Hotel Group, London
Rosewood Hotel Group is an exceptional employer, offering a dynamic work environment that fosters creativity and collaboration in the luxury hospitality sector. With a strong emphasis on employee growth and development, team members benefit from comprehensive training programs and opportunities to engage with industry leaders. Located in a vibrant market, employees enjoy a unique blend of professional challenges and the chance to contribute to a prestigious brand known for its commitment to excellence.
Contact Detail:
Rosewood Hotel Group, London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Residential Marketing, Global
✨Tip Number 1
Network with professionals in the luxury hotel and residential marketing sectors. Attend industry events, webinars, or conferences where you can meet key players and learn about the latest trends. Building these connections can give you insights into the role and potentially lead to referrals.
✨Tip Number 2
Familiarise yourself with the brand values and marketing strategies of Rosewood Hotel Group. Understanding their approach to brand immersion and customer engagement will help you align your discussions during interviews and demonstrate your commitment to their vision.
✨Tip Number 3
Showcase your project management skills by preparing examples of how you've successfully managed multiple stakeholders and projects in the past. Be ready to discuss specific challenges you faced and how you overcame them, as this is crucial for the Director role.
✨Tip Number 4
Stay updated on global residential market trends and luxury goods. Being knowledgeable about current market dynamics will not only prepare you for interviews but also position you as a thought leader in discussions with potential employers.
We think you need these skills to ace Director, Residential Marketing, Global
Strategic Marketing
Brand Management
Project Management
Stakeholder Engagement
Digital Marketing
Budget Management
Communication Skills
Relationship Building
Market Analysis
Training and Development
Creative Direction
Photography and Video Asset Management
Attention to Detail
Knowledge of Luxury Markets
Fluent English Communication
International Travel Experience
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in residential marketing, brand management, and stakeholder engagement. Use specific examples that demonstrate your ability to manage relationships with owners and developers.
Craft a Compelling Cover Letter: In your cover letter, express your passion for luxury branding and your understanding of the residential market. Mention how your skills align with the responsibilities outlined in the job description, particularly in developing marketing strategies and managing creative processes.
Showcase Your Achievements: Include quantifiable achievements in your application. For instance, mention successful marketing campaigns you've led or how you've improved brand visibility in previous roles. This will help demonstrate your capability to be a brand guardian.
Highlight Communication Skills: Since the role requires excellent communication skills, provide examples of how you've effectively communicated with various stakeholders in past positions. This could include training teams, presenting strategies, or managing client relationships.
How to prepare for a job interview at Rosewood Hotel Group, London
✨Understand the Brand
Before the interview, make sure to thoroughly research Rosewood Hotel Group and its brand values. Understand their approach to luxury and how they position their residential offerings in the market. This will help you align your answers with their expectations.
✨Showcase Your Experience
Prepare to discuss your previous experience in residential marketing, particularly with upscale developers or competitive hotel companies. Highlight specific projects where you successfully managed relationships with owners and stakeholders, as this is crucial for the role.
✨Demonstrate Strategic Thinking
Be ready to talk about your strategic approach to marketing. Discuss how you would develop and execute marketing strategies for Rosewood Residences, including any innovative ideas you have for brand positioning and engagement with potential clients.
✨Prepare Questions
Have insightful questions prepared for the interviewers. Ask about their current challenges in residential marketing or how they envision the future of the brand. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
