At a Glance
- Tasks: Lead and develop national sales strategy in the automotive BodyShop sector.
- Company: Dynamic company with a focus on growth and innovation in the automotive industry.
- Benefits: Competitive salary, bonus, company car, and excellent benefits.
- Other info: Opportunity to lead a high-performing team and develop strategic relationships.
- Why this job: Drive sustainable revenue growth and make a real impact in the automotive market.
- Qualifications: Proven sales leadership experience in automotive or related sectors.
The predicted salary is between 60000 - 70000 £ per year.
Salary - £60,000 - £70,000 per annum depending on experience
Bonus + Company Car
Excellent Company Benefits
Site Location - The Midlands
Role Overview
The National Sales Manager is responsible for leading and developing the company's national sales strategy within the automotive BodyShop and refinishing sector. The role focuses on driving sustainable revenue growth, strengthening distributor relationships, expanding market share, and developing a high-performing sales team. The position requires a commercially minded Sales Manager who can balance strategic planning with hands-on customer engagement across distributors, BodyShop groups, independent repair centres, and key industry stakeholders.
Key Responsibilities
- Sales Leadership & Business Growth
- Develop and implement the national sales strategy to achieve revenue, margin, and market share objectives.
- Identify and secure business opportunities across the BodyShop, collision repair, and automotive refinishing markets.
- Drive sales growth through existing accounts while developing new customer channels and partnerships.
- Monitor market trends, competitor activity, and customer requirements to identify opportunities for business expansion.
- Deliver regular sales forecasting, pipeline management, and performance reporting to senior leadership.
- Manage pricing strategies and commercial negotiations to maximise profitability while maintaining competitiveness.
- Distributor Management
- Build and maintain strong strategic relationships with national and regional distributors.
- Work collaboratively with distributors to increase product penetration, market coverage, and customer acquisition.
- Conduct regular business reviews with key distributor accounts to monitor performance and identify growth opportunities.
- Resolve commercial issues and ensure a high level of customer satisfaction throughout the supply chain.
- Team Leadership & Development
- Lead, motivate, and develop a small team, creating a culture of accountability, collaboration, and continuous improvement.
- Set clear objectives, KPIs, and performance expectations for all team members.
- Conduct regular coaching, mentoring, and performance reviews to support professional development and succession planning.
- Identify training needs and implement development programmes to enhance commercial capability and industry knowledge.
- Foster a customer-focused and results-driven sales culture.
- Key Account Management
- Develop relationships with major Bodyshop groups, vehicle repair networks, and strategic customers.
- Support the sales team in securing and managing high-value accounts.
- Lead complex commercial negotiations and contract discussions.
- Ensure customer retention through exceptional service, technical support coordination, and proactive account management.
- Strategic Planning & Market Development
- Develop annual sales budgets and business plans aligned with company objectives.
- Work closely with marketing, operations, technical, and customer service teams to deliver integrated growth strategies.
- Identify new product opportunities and provide market feedback to support product development initiatives.
- Represent the company at industry events, trade exhibitions, and customer meetings.
Key Performance Indicators (KPIs)
- Achievement of annual sales and gross margin targets.
- Growth in national market share.
- Distributor sales performance and account retention.
- New business acquisition and pipeline conversion.
- Team performance against individual and collective targets.
- Customer satisfaction and retention levels.
- Accuracy of sales forecasting and budget management.
Skills & Experience
Essential
- Proven senior sales leadership experience within the automotive Bodyshop, collision repair, automotive refinishing, coatings, paint, abrasives, or related aftermarket sectors.
- Demonstrable track record of delivering sustained sales growth through direct sales teams and distributor networks.
- Strong commercial negotiation and key account management skills.
- Strategic thinker with strong analytical and business planning skills.
- Full UK driving licence.
Desirable
- Experience working with national distributor networks.
- Knowledge of automotive paint, refinishing products, Bodyshop consumables, equipment, or associated products.
- Experience managing major Bodyshop groups and insurance repair networks.
- Preference given to those with a degree-level qualification in Business, Sales, Marketing, or a related discipline.
Personal Attributes
- Commercially astute with strong business acumen.
- Results-driven with a focus on growth and profitability.
- Excellent relationship builder and communicator.
- Highly organised with strong planning skills.
National Sales Manager in Rugby employer: Rose & Young Recruitment
As a National Sales Manager with us, you'll join a dynamic team in the Midlands, where we prioritise employee growth and development through tailored training programmes and a culture of collaboration. Our competitive salary package, including bonuses and a company car, reflects our commitment to recognising your contributions while fostering a supportive work environment that encourages innovation and strategic thinking. With a focus on sustainable revenue growth and strong distributor relationships, you will play a pivotal role in shaping the future of our automotive BodyShop sector.
StudySmarter Expert Advice🤫
We think this is how you could land National Sales Manager in Rugby
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like National Sales Manager at Rose & Young Recruitment, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Rose & Young Recruitment. Tailor your message to explain why you’re drawn to them and how you can contribute as a National Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace National Sales Manager in Rugby
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Rose & Young Recruitment:When writing your cover letter, make sure to tailor your message specifically for Rose & Young Recruitment. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Rose & Young Recruitment
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Rose & Young Recruitment that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Rose & Young Recruitment that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Rose & Young Recruitment’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
