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For Companies At a Glance
- Tasks: Maximise sales performance through data-driven digital marketing campaigns and strategic pricing analysis.
- Company: Roots Plants, a fast-growing online garden retailer revolutionising digital plant shopping.
- Benefits: Hybrid working, ÂŁ200 annual plant allowance, 28 days leave, and a supportive team culture.
- Why this job: Drive real growth in a dynamic startup while collaborating with passionate plant lovers.
- Qualifications: 2+ years in performance marketing, strong data analysis skills, and a love for plants.
- Other info: Join a small, ambitious team with big plans and no red tape!
The predicted salary is between 30000 - 40000 ÂŁ per year.
Location: London Hybrid-Remote | Salary: ÂŁ30,000 - ÂŁ40,000 (Dependent on Experience)
About Roots Plants
Roots is a fast-growing online garden retailer dedicated to revolutionising digital plant shopping. We aim to make gardening modern, accessible, and easy for everyone. We collaborate closely with passionate UK growers, sharing their knowledge through exciting content, helpful videos, and a website designed to deliver an experience superior to the traditional garden centre. Following our recent expansion and the setup of a brand-new, modern nursery in the Cotswolds, we are excited to grow our London‑hybrid digital marketing team.
The Role
We are seeking a highly analytical and results-driven Performance Marketing Executive to maximise sales performance and Return on Ad Spend (ROAS). This is a hands‑on role where you will be responsible for the day‑to‑day execution and optimisation of our paid digital campaigns, primarily within Google Ads. This role also involves competitive pricing analysis and execution, making it a fantastic opportunity to work beyond the ads platform—making impactful changes to the website and products. Your campaigns will directly influence revenue, customer acquisition, and lifetime value. You’ll work closely with the Senior Marketing Executive and Product Manager to optimise the B2C website and customer journey.
If you live and breathe data, A/B testing, and maximising conversions, we want to hear from you!
Key Responsibilities
- Performance Marketing Execution & Optimization: Optimise paid campaigns on Google Ads, Microsoft Ads, Meta Ads, Display, and Paid Social. Monitor performance, provide insights, and recommend optimisations. Drive measurable results for conversion, CLV, ROAS, and revenue growth. Develop creative and testing strategies to acquire and retain high‑value customers.
- Strategic Pricing & Commercial Analysis: Conduct thorough research into market trends, competitor pricing strategies, and product offerings to inform commercial decisions. Utilise market and internal data to propose and frequently execute price changes and tests.
- Data, Tracking & Reporting: Ensure accurate tracking, reporting, and attribution across all digital channels, using tools like Google Analytics 4 (GA4). Conduct deep‑dive analysis of campaign and product performance, proactively identifying high‑impact trends, uncovering optimisation opportunities, and addressing underperformance. Prepare clear, actionable reports.
Required Skills & Experience
- Minimum 2+ years of proven, hands‑on experience in a Performance Marketing, Paid Media, or Digital Marketing role.
- Ideally managing a significant budget, running data‑driven, revenue‑focused digital campaigns in B2C e‑commerce.
- Demonstrable expertise in managing and optimising campaigns within the Google Ads platform (Search and Shopping).
- Experience with Microsoft Ads and/or Meta Ads Manager is highly valued.
- Exceptional data analysis skills, with high proficiency in spreadsheet software (Excel/Google Sheets).
- Deep understanding of performance metrics, optimisation, and reporting.
- A proactive, data‑led approach to continuous optimisation, testing, and learning.
- Strong understanding of e‑commerce business drivers, including concepts like ROAS, CPA, LTV, and conversion funnels.
- Analytical, commercially minded, and comfortable in a fast‑paced startup environment.
- Bachelor's Degree ideally in Marketing, Business Administration, or a related field (or equivalent practical experience).
- Direct experience with other advertising channels such as TikTok Ads or Pinterest.
- Familiarity with tracking implementation, tagging, and complex attribution models.
- Strong knowledge of plants and horticulture.
- Industry experience.
Why This Role is Fun (and Exciting)
- Real ownership of performance — your work directly drives growth.
- Close collaboration with product and leadership — your voice matters.
- Small, ambitious team with big plans and no red tape!
- A chance to help scale one of the most exciting brands in online horticulture.
What We Offer
- Hybrid Working: Enjoy the flexibility of hybrid‑remote working, collaborating with the team in London one day per week.
- Plant Allowance: ÂŁ200 annual plant allowance to grow your own garden!
- Annual Leave: 28 days annual leave (including bank holidays).
- Culture: An enthusiastic, supportive, and passionate team environment dedicated to plant love and digital growth.
Seniority level: Entry level
Employment type: Full‑time
Job function: Marketing and Sales Retail
Performance Marketing Executive employer: Roots Plants
Contact Detail:
Roots Plants Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with fellow plant lovers. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This is your chance to demonstrate how you can drive growth and optimise performance, just like we do at Roots.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand our mission to revolutionise digital plant shopping and think about how your experience aligns with that vision. We love candidates who are passionate about what we do!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team of enthusiastic plant lovers.
We think you need these skills to ace Performance Marketing Executive
Some tips for your application 🫡
Show Your Passion for Plants: When you're writing your application, let your love for gardening and plants shine through! We want to see that you’re not just about the numbers but also genuinely excited about what we do at Roots.
Be Data-Driven: Since this role is all about performance marketing, make sure to highlight your analytical skills. Share specific examples of how you've used data to drive results in past campaigns—this will really catch our eye!
Tailor Your Application: Don’t just send a generic CV and cover letter. Take the time to tailor your application to the Performance Marketing Executive role. Mention relevant experience with Google Ads and any other platforms you’ve worked with that align with our needs.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Roots Plants
✨Know Your Numbers
As a Performance Marketing Executive, you'll need to be comfortable with data. Brush up on key metrics like ROAS, CPA, and LTV. Be ready to discuss how you've used these metrics in past campaigns to drive results.
✨Showcase Your Creativity
This role involves developing creative strategies for customer acquisition. Prepare examples of innovative campaigns you've executed or ideas you have for Roots Plants. Think outside the box and be ready to share your thought process!
✨Research the Competition
Roots is all about competitive pricing and market trends. Do your homework on competitors in the online gardening space. Bring insights to the interview about what they’re doing well and how you could help Roots stand out.
✨Be Ready to Discuss Tools
Familiarity with tools like Google Analytics 4 and various ad platforms is crucial. Be prepared to talk about your experience with these tools, how you've used them for tracking and reporting, and any challenges you've overcome.
