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For Companies At a Glance
- Tasks: Lead the growth strategy and build a scalable system for our non-alcoholic brand.
- Company: Join Mother Root, a fast-growing non-alcoholic aperitif brand redefining drinking culture.
- Benefits: Enjoy share options, generous leave, remote work, and personal development support.
- Other info: Work in a bold, inclusive team that values creativity and collaboration.
- Why this job: Be part of an exciting journey to scale from ÂŁ7m to ÂŁ50m and make a real impact.
- Qualifications: Experience in scaling consumer brands and strong cross-functional leadership skills.
The predicted salary is between 70000 - 90000 ÂŁ per year.
Who we are
Mother Root is the Ginger non‑alcoholic aperitif. We harness the power of apple cider vinegar to serve up a dose of good feelings. Our mission is to redefine what it means to drink well and feel good - with drinks that are complex, delicious and rooted in nature. Fresh from securing three offers on BBC Dragons’ Den, we’re on an exciting growth journey — scaling from a £7m brand today towards £50m+ in the years ahead, with 230% year‑on‑year growth already underway. With our small but mighty team, we’re building one of the UK’s fastest‑growing non‑alcoholic brands, both online and in retail. We’re bold, inclusive and ambitious. We value creativity, curiosity and collaboration — and we believe work should be joyful, purposeful and full of flavour.
The Role
Build the growth engine that helps thousands of people drink differently every day. As we scale from £7m → £50m over the next three years, we’re looking for a Head of Growth to architect the system that gets us there. This is not a channel execution role. It’s a strategic, hands‑on, cross‑functional leadership role responsible for turning insight into acceleration — and making sure all our growth levers fire together. You’ll work closely with our Paid Social Manager, Retention + CRO Lead, Creative Strategist and the wider team to build a growth engine that is systematic, insight‑driven and built for scale.
What You’ll Do
- Reporting to the CEO, you’ll design and orchestrate Mother Root’s entire growth system.
- You won’t run every channel yourself. Instead, you’ll design, orchestrate and optimise the entire growth system. You’ll connect acquisition, conversion, retention, retail and insight into one coherent engine - deciding where we focus, what we test, and how we scale profitably.
- Your job is to bring clarity, prioritisation and momentum so growth feels intentional, not chaotic.
- Growth strategy & prioritisation - Own the company‑wide growth roadmap — deciding what moves the needle, where we invest, and what can wait. Align Paid, CRO, Retention, Brand and Retail around a shared strategy and a consistent experimentation rhythm (we use Systm).
- Insight‑led growth - Turn deep customer and category understanding into action. Translate insight into clear hypotheses, briefs and experiments that directly shape creative, website, CRM and media performance.
- Cross‑channel orchestration - Ensure channels work as one system rather than silos. Connect acquisition, conversion, onboarding, retention and retail into a joined‑up journey so each lever amplifies the others.
- Measurement & investment decisions - Own how we measure and deploy capital. Build a simple, robust view of incrementality and contribution so we can prioritise confidently and scale what truly drives profitable growth.
- Scaling the growth engine - Codify how Mother Root grows — creating repeatable processes, playbooks and feedback loops that make performance predictable and scalable across the UK and US.
- Team leadership - Shape and lead the growth function, setting direction and standards across a small, high‑calibre team. Act as a player–coach, helping smart people focus on the right problems without unnecessary process, running rituals and ensuring the team are motivated and developing.
What Success Looks Like (12 Months)
- Growth feels intentional and systematic rather than reactive.
- Core channels scale profitably with strong insight and creative feedback loops.
- Conversion and retention trends improve meaningfully.
- A clear roadmap, experimentation culture and joined‑up view of DTC, retail and Amazon are embedded across the business.
- We have a repeatable growth engine that’s ready to scale internationally.
What You’ll Bring
This role could be right for you if you are:
- Experienced in scaling DTC or consumer brands at a similar level (e.g ÂŁ2m to ÂŁ20m +)
- A systems thinker who has built and scaled growth engines before and understands the economics behind sustainable growth.
- Fluent in CAC, CVR, AOV, repurchase and marginal CAC economics alongside running growth analytics (MMM, contribution margin, incrementality)
- Running experimentation programmes, and designing simple, effective measurement frameworks.
- Strong at cross‑functional leadership (creative, CRO, media, retail, ops)
- Comfortable moving between strategy, insight and execution.
- Curious, pragmatic and commercially sharp — excited by building something from the ground up.
You’ll Thrive Here If You
- Are a systems thinker who has built a growth engine before
- Are fluent in CAC, CVR, AOV, repurchase and marginal CAC economics
- Are experienced in sequencing channels, not just executing them
- Are comfortable running consumer interviews and JTBD frameworks
- Are strong at cross‑functional leadership (creative, CRO, media, retail, ops)
- Are able to turn insight into strategy into experiments
- Are fast, curious, structured, and good at simplifying complexity
- Are motivated by building something from the ground up
Benefits & Perks
- Share Options Programme: Equivalent to 15% of salary from day one
- Annual Leave: 25 days per year
- Summer Hours: Early finish Fridays (June–August)
- Work From Anywhere: Up to 2 weeks per year
- Pension: 5% matched contribution
- Cycle Scheme: Bike or Lime/Forest Pass
- Personal Development: ÂŁ300 annual allowance for approved training
- Wellbeing Support: Access to Spill app & Heka allowance (ÂŁ40/month) + birthday/work anniversary boosts
- Annual Team Trip: Gastronomical & wellbeing‑focused team away trip
- Parental Leave: Competitive maternity/paternity package
- Lots of free Mother Root
Head of Growth employer: Rootplatform
Contact Detail:
Rootplatform Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show your passion for growth! When you get that interview, make sure to highlight your excitement about scaling brands. Share specific examples of how you've driven growth in the past and how you can bring that energy to Mother Root.
✨Tip Number 3
Be ready to discuss insights! Prepare to talk about how you’ve turned customer insights into actionable strategies. This role is all about connecting the dots, so come armed with examples of how you’ve done this before.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. It shows you're genuinely interested in being part of our journey at Mother Root. Plus, it’s the best way to ensure your application gets seen by the right people.
We think you need these skills to ace Head of Growth
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to share your passion for growth and how it aligns with our mission at Mother Root.
Tailor Your Application: Make sure to customise your application to highlight your relevant experience in scaling brands. Show us how your skills can help us grow from £7m to £50m — we love a good story that connects the dots!
Show Your Strategic Thinking: We’re looking for someone who can think big and act strategically. In your application, give us examples of how you've designed and optimised growth systems in the past. We want to know how you turn insights into action!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Rootplatform
✨Know Your Numbers
As a Head of Growth, you'll need to be fluent in metrics like CAC, CVR, and AOV. Brush up on these key performance indicators before your interview. Be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Your Systems Thinking
This role requires a systems thinker who can connect various growth levers. Prepare examples of how you've built and scaled growth engines in the past. Highlight your ability to create repeatable processes that lead to sustainable growth.
✨Demonstrate Cross-Functional Leadership
You'll be working closely with different teams, so it's crucial to show your experience in cross-functional leadership. Share specific instances where you successfully aligned teams around a shared strategy and drove collaborative efforts.
✨Bring Insight-Driven Ideas
Mother Root values insight-led growth, so come prepared with ideas on how to turn customer insights into actionable strategies. Think about how you would approach experimentation and measurement frameworks to optimise performance across channels.