At a Glance
- Tasks: Lead brand strategy and creative campaigns for Mother Root, driving impactful partnerships.
- Company: Join a dynamic team at Mother Root, a trailblazer in the non-alcoholic beverage space.
- Benefits: Enjoy hybrid working, share options, generous leave, and personal development support.
- Other info: Be part of a vibrant culture with opportunities for growth and innovation.
- Why this job: Shape a distinctive brand identity and make waves in the industry with your creativity.
- Qualifications: Proven experience in senior brand roles with a strong customer-centric mindset.
The predicted salary is between 60000 - 80000 £ per year.
The Role
Reporting to the CMO, you'll own Mother Root's brand strategy, partnership programme, campaign calendar and creative system. You’ll work closely with the Head of Growth, who owns paid media, CAC, LTV, MER and performance measurement. Your job is to give Growth raw material they cannot generate internally — partnership‑led campaigns, distinctive creative, sharp customer insight, and content that earns attention. You will work closely with Sales and Trade Marketing to ensure retail growth is properly supported: shopper messaging, retailer toolkits, launch moments, sampling, trade campaigns, retail media and seasonal activation. The job is to make Mother Root feel like one brand across every surface, while raising the quality and commercial usefulness of the work we produce.
What You’ll Own
- Brand strategy and positioning: You will own brand strategy, positioning and message hierarchy in the UK and US. Keep the brand distinct from fake alcohol, soft drinks, wellness shots and generic “better for you” drinks. Protect the tone of voice across every touchpoint.
- Cultural partnerships (US and UK): You will build and run Mother Root’s cultural partnership programme — chefs, restaurants, hospitality, music, fashion, design, cultural moments, talent and creators. Source, negotiate and land partnerships that produce assets and stories Mother Root could not make alone. Treat partnerships as a creative supply chain for paid social, CRM, retail, PR and trade — not as one‑off PR stunts. Build a repeatable model so partnership output flows predictably into the campaign calendar. Manage downstream amplification: PR consultants, earned media, press moments and category storytelling sit inside this pillar as ways to extend partnership reach (not as a standalone function).
- Campaign calendar and demand creation: You will build the annual campaign calendar across DTC, Grocery, Amazon, trade, paid media, CRM and content. Plan key seasonal and commercial moments and develop campaign platforms that stretch across paid, trade, email, site, retail media and sampling. Sequence partnerships into the calendar so each one fuels a campaign window, not a one‑off. Work with Growth and Sales so brand activity is tied to real commercial priorities.
- Creative and content leadership: You will brief and lead Brand Creative across campaign assets, photography, art direction, design, content and brand worlds. Make sure partnership assets are produced to a standard that earns paid spend behind them. Work closely with the Performance Creative Lead so paid creative is fast, effective and recognisable Mother Root — without owning the day‑to‑day ideation (this will be driven by Growth).
- Trade, retail and shopper marketing: You will partner with the Head of Sales and Trade Marketing to build retail activation plans. Translate campaigns (and partnership stories) into shopper‑facing assets: POS, shelf talkers, sampling scripts, retailer.com content, trade decks, serve cards and demo materials. Make sure shoppers quickly understand what Mother Root is, when to drink it, how to serve it, and why it is worth the price. Support Grocery, Amazon, Ocado, independents and US retail expansion with coherent brand and campaign assets. Connect trade moments with the wider campaign and partnership calendar.
- Paid creative partnership (with Growth): You will work with the Head of Growth, Paid Social Manager and Performance Creative Lead to shape the inputs into paid creative — customer insights, partnership assets, brand world, messaging, hooks. Help interpret what is winning in paid and feed that learning into the wider campaign and partnership programme. Help balance direct‑response clarity with long‑term brand distinctiveness. Make sure performance creative doesn't drift into generic category tropes.
- Insight and brand health: You will own brand tracking, customer interviews, JTBD work, occasion mapping and audience insight. Turn customer language into better briefs, better campaigns and sharper shopper messaging. Partner with Growth and Data on quantitative insight.
- ATL readiness (small, deliberate): Mother Root is not ready for large ATL investment today, and this role is not being hired to run TV in year one. The job is to keep optionality open by building partnership platforms and distinctive assets that could scale into OOH, BVOD, podcasts or experiential when the maths supports it. This pillar is intentionally narrow.
What this role doesn't own
- Editorial / content calendar day‑to‑day.
- Organic social day‑to‑day — community management, posting cadence, platform‑native execution.
- Paid media — channel strategy, budget, bidding, measurement (owned by Head of Growth).
- Performance creative ideation — the iteration engine for paid (owned by Performance Creative Lead, with brand inputs from this role).
- Founder comms and the founder story — owned by the founder directly.
How success will be measured
Brand doesn't own every commercial number, but it should make growth sharper, faster and more coherent. Primary scorecard: Awareness : Consideration ratio (brand tracker). NPS (DTC post‑purchase + retail intercept). Quality and delivery of the annual campaign calendar.
Co‑owned commercial indicators
Bottles sold. MER.
What success looks like after 12 months
An insight‑led campaign calendar with strong partnerships fuelling paid, retail media, and CRM, built around partnership moments, seasonal peaks and commercial priorities that ships on time. A customer insight engine regularly feeding into campaigns, content, trade assets and growth experiments. The brand feels coherent everywhere, even as creative volume increases. Brand tracking is live or clearly scoped, with NPS instrumented across DTC and retail. Trade marketing has stronger toolkits, clearer shopper messaging and better campaign integration. Mother Root has the early building blocks for future ATL: partnership‑led campaign platforms, distinctive assets and sharper creative standards — without the org having drifted into premature TV spend.
What You’ll Bring
Significant previous experience in a Senior Brand role, ideally in a DTC/scale‑up brand, with proven success building brand strategies and launching standout integrated creative campaigns across a variety of channels (e.g. DTC, paid media, CRM, PR, organic social and content). Strong commercial thinking - you'll understand the impact and numbers behind every campaign. Strong customer‑centric mindset - you bring insight into everything you do. Strong awareness of using organic social to drive growth. Excellent leadership and communication skills in a fast‑moving environment; you can motivate and influence cross‑functionally.
Benefits & Perks
- Share Options Programme
- Hybrid working: 3 x a week in office (Mon, Tues, Thurs) & 2 from home
- Annual Leave: 25 days per year
- Summer Hours: Early finish Fridays (June–August)
- Work From Anywhere: Up to 2 weeks per year
- Pension: 5% matched contribution
- Cycle Scheme: Bike or Lime/Forest Pass
- Personal Development: £300 annual allowance for approved training
- Wellbeing Support: Access to Spill app & Heka allowance (£40/month) + birthday/work anniversary boosts
- Annual Team Trip: Gastronomical & wellbeing‑focused team away trip
- Parental Leave: Competitive maternity/paternity package
- Lots of free Mother Root
Head of Brand and Campaigns employer: Rootplatform
At Mother Root, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. Our commitment to employee growth is evident through our generous benefits, including a share options programme, hybrid working arrangements, and a personal development allowance, all designed to empower our team members to thrive. Located in a dynamic environment, we offer unique opportunities to engage with cultural partnerships and creative campaigns that make a meaningful impact in the beverage industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand and Campaigns
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on a job opening!
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers, whether it’s through interviews or casual chats, let your unique self shine through. They want to see how you’d fit into their team culture.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out to companies you admire, like Mother Root, and express your interest in working with them. A well-timed email can make all the difference!
✨Tip Number 4
Prepare for interviews by researching the company’s brand strategy and recent campaigns. Bring fresh ideas to the table that align with their vision. This shows you’re not just looking for any job, but you’re genuinely interested in contributing to their success.
We think you need these skills to ace Head of Brand and Campaigns
Some tips for your application 🫡
Show Your Brand Passion:When you're writing your application, let your passion for brand strategy shine through. We want to see how you can make Mother Root stand out in a crowded market, so share your ideas on what makes a brand truly unique!
Tailor Your Experience:Make sure to highlight your previous experience that aligns with the role. We’re looking for someone who has successfully built brand strategies and launched campaigns, so don’t hold back on those achievements!
Be Insight-Driven:We love data! Use customer insights and metrics to back up your claims. Show us how you've used insights to shape campaigns in the past, and how you plan to do the same for Mother Root.
Keep It Cohesive:Your application should reflect the cohesive brand message we aim for at Mother Root. Make sure your tone and style are consistent throughout, just like we want our brand to be across all touchpoints. And remember, apply through our website!
How to prepare for a job interview at Rootplatform
✨Know Your Brand Inside Out
Before the interview, dive deep into Mother Root's brand strategy and positioning. Understand how it differentiates itself from competitors and be ready to discuss how you can enhance its distinctiveness in the market.
✨Showcase Your Creative Partnerships Experience
Prepare examples of successful cultural partnerships you've built in the past. Highlight how these collaborations generated unique content and insights that drove campaigns, as this role heavily relies on partnership-led initiatives.
✨Demonstrate Commercial Acumen
Be ready to discuss how your previous campaigns have impacted commercial metrics. Show that you understand the relationship between brand activity and sales performance, and how you can contribute to Mother Root's growth.
✨Bring Insight-Driven Ideas
Think about customer insights and how they can inform brand messaging and campaign strategies. Prepare to share how you've used data to shape creative briefs and improve shopper messaging in your previous roles.
