At a Glance
- Tasks: Plan and optimise SEO and PPC campaigns for diverse clients.
- Company: Join Root Fifty-Two, a dynamic agency focused on performance and collaboration.
- Benefits: Full-time role with opportunities for growth and skill development.
- Other info: Collaborative environment with a focus on meaningful results and client success.
- Why this job: Make a real impact by improving client performance through innovative digital strategies.
- Qualifications: Strong SEO skills with solid PPC experience; analytical mindset required.
The predicted salary is between 30000 - 40000 £ per year.
This role is for someone who genuinely cares about results. Someone who enjoys understanding how performance fits together across search visibility, paid activity, landing pages, tracking, reporting, and the wider user journey. We are looking for a person with strong core capability in SEO, supported by solid PPC experience, who wants to play a more meaningful role in how performance is shaped, delivered, and improved.
We want someone who can spot patterns, ask better questions, understand what matters to clients, and help improve results across the full journey. You will work closely with our marketing, design, development, and account management teams to ensure SEO and PPC activity is aligned with wider client objectives and properly supported at every stage. This is not a role focused on managing activity for the sake of it. It is about contributing clear thinking, useful recommendations, and work that leads to measurable improvement.
At Root Fifty-Two, we work across a varied portfolio of client accounts, supporting businesses with joined-up thinking across brand, digital, creative, web, and marketing. We are now looking to strengthen the performance side of that offer with someone who can bring sharper thinking and stronger ownership to our SEO and PPC work. This is not a role for someone who wants to stay in a narrow channel lane. It is for someone who understands that performance depends on more than impressions, clicks, or dashboard output.
We want someone who can interpret what matters, identify where improvements can be made, and work with the wider team to turn those insights into action. SEO will be the heavier weighting of this role, with PPC forming an important secondary discipline. The right candidate will be confident in the day-to-day delivery of search and paid activity, but will also be motivated by the bigger picture: understanding what is helping performance, what is holding it back, and where better results can be achieved.
You will support Account Managers where needed and join occasional client calls, but this is primarily an internally focused role within a collaborative team, with the opportunity to help raise the standard of how performance is delivered and understood across the agency.
What you’ll be working on:
- Plan, manage, and improve SEO activity across a range of client accounts
- Support the setup, optimisation, and ongoing management of PPC campaigns, primarily in Google Ads, Meta
Digital Performance Specialist (SEO & PPC) Burnley, Lancashire employer: RootFiftyTwoDesign
At Root Fifty-Two, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to take ownership of their projects and drive meaningful results. Located in Burnley, Lancashire, we offer a supportive environment where your expertise in SEO and PPC will be valued, alongside opportunities for professional growth and development within a diverse portfolio of client accounts. Join us to be part of a team that values clear thinking and impactful contributions, ensuring your work leads to measurable improvements for our clients.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Performance Specialist (SEO & PPC) Burnley, Lancashire
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your SEO and PPC successes. This will help you stand out and demonstrate your ability to deliver results, which is exactly what we’re looking for.
✨Tip Number 3
Prepare for interviews by understanding the company’s performance metrics and how they align with their goals. We want to see that you can think critically about performance and contribute valuable insights during discussions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Root Fifty-Two.
We think you need these skills to ace Digital Performance Specialist (SEO & PPC) Burnley, Lancashire
Some tips for your application 🫡
Show Your Passion for Results:When writing your application, let us see your genuine interest in achieving results. Share examples of how you've improved performance in previous roles, especially in SEO and PPC. We want to know what drives you!
Highlight Your Collaborative Spirit:This role is all about teamwork, so make sure to mention your experience working with different teams. Whether it’s marketing, design, or account management, show us how you’ve collaborated to achieve common goals.
Be Data-Driven:We love numbers! In your application, include specific metrics or outcomes from your past work that demonstrate your ability to analyse data and make informed decisions. This will help us see your analytical mindset.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at RootFiftyTwoDesign
✨Know Your Stuff
Make sure you brush up on your SEO and PPC knowledge before the interview. Be ready to discuss specific strategies you've used in the past, how you've measured success, and any tools you're familiar with. This role is all about results, so showing that you understand what drives performance will impress them.
✨Show Your Analytical Side
Since this position requires spotting patterns and understanding user journeys, come prepared with examples of how you've analysed data to improve performance. Think about times when your insights led to actionable changes. They want someone who can think critically, so demonstrate your analytical skills.
✨Collaborative Mindset
This role involves working closely with various teams, so highlight your experience in collaboration. Share examples of how you've worked with marketing, design, or development teams to achieve a common goal. Emphasise your ability to communicate effectively and contribute to a team environment.
✨Ask Insightful Questions
Prepare some thoughtful questions about their current SEO and PPC strategies. This shows that you're genuinely interested in the role and the company. Ask about their biggest challenges or how they measure success. It’s a great way to demonstrate your curiosity and strategic thinking.
