Marketing Copywriter

Marketing Copywriter

City of London Full-Time 28800 - 48000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Create engaging marketing copy for websites, emails, and ads while collaborating with a creative team.
  • Company: Join Rooted Social, a leading digital agency focused on driving conversions across 12 industries worldwide.
  • Benefits: Enjoy remote work flexibility and the chance to collaborate in person in London.
  • Why this job: Be part of a dynamic team that values creativity and innovation in digital marketing.
  • Qualifications: Strong writing skills, marketing experience, and a degree in Marketing or Communications are essential.
  • Other info: This is an exciting opportunity to grow with one of the UK's most innovative agencies.

The predicted salary is between 28800 - 48000 £ per year.

Rooted Social is a dynamic Digital Agency specialising in Lead Generation, Website & Platform Development, and Social Listening. With a mission to drive Increased Conversions and Revenue for clients, Rooted Social operates across 12 industries on multiple continents. The agency leverages a 3-billion-strong consumer panel for valuable data insights and uses AI and Digital Intelligence to empower companies to surpass expectations.

We’re looking for a creative, strategic, and driven Marketing Copywriter to join our growing team. You’ll craft compelling content that drives clicks, converts leads, and strengthens brand narratives. This is a remote-first role with a preference for candidates based in London, where we frequently collaborate in person.

What You'll Do

  • Write engaging, high-converting marketing copy for websites, landing pages, email campaigns, and ads
  • Develop SEO-optimized content for digital channels (blogs, web, social media)
  • Collaborate with designers, strategists, and developers to bring marketing campaigns to life
  • Apply brand voice and tone consistently across all platforms
  • Use digital insights and AI tools to inform and refine content strategy
  • Support overall marketing initiatives with impactful, data-informed storytelling

Qualifications

  • Marketing Copy and Writing skills
  • Experience in Marketing and Digital Marketing
  • Web Content Writing skills
  • Strong communication and storytelling abilities
  • Ability to work independently and remotely
  • Knowledge of SEO and content optimisation strategies
  • Bachelor's degree in Marketing, Communications, or related field

Ready to grow with us? Apply now to become a part of one of the UK’s most innovative digital agencies.

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Contact Detail:

Rooted Social Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing Copywriter

✨Tip Number 1

Familiarise yourself with Rooted Social's brand voice and tone. Dive into their existing content to understand what resonates with their audience, and think about how you can bring your unique style while staying true to their established narrative.

✨Tip Number 2

Showcase your understanding of SEO and digital marketing trends. Be prepared to discuss how you would apply these strategies in your writing to enhance visibility and engagement, as this will demonstrate your proactive approach to driving results.

✨Tip Number 3

Network with current or former employees of Rooted Social on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during interviews.

✨Tip Number 4

Prepare a portfolio that highlights your best marketing copywriting work. Include examples that showcase your ability to write for different digital channels and formats, as well as any data-driven results from your previous campaigns.

We think you need these skills to ace Marketing Copywriter

Creative Writing
SEO Optimisation
Digital Marketing Knowledge
Content Strategy Development
Strong Communication Skills
Storytelling Abilities
Web Content Writing
Collaboration with Designers and Developers
Data-Driven Decision Making
Brand Voice Consistency
Attention to Detail
Ability to Work Remotely
Familiarity with AI Tools
Adaptability in a Fast-Paced Environment

Some tips for your application 🫡

Understand the Role: Read the job description carefully to understand what Rooted Social is looking for in a Marketing Copywriter. Pay attention to the specific skills and experiences they value, such as SEO knowledge and storytelling abilities.

Tailor Your CV: Customise your CV to highlight relevant experience in marketing copywriting and digital marketing. Include specific examples of past work that demonstrate your ability to write engaging content and optimise for SEO.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of Rooted Social's mission. Use this opportunity to explain how your skills align with their needs and how you can contribute to their team.

Showcase Your Writing Skills: Include samples of your writing that reflect your ability to create high-converting marketing copy. If possible, provide links to online portfolios or attach documents that demonstrate your expertise in crafting engaging content across various platforms.

How to prepare for a job interview at Rooted Social

✨Showcase Your Writing Skills

Prepare a portfolio of your best writing samples that demonstrate your ability to craft engaging and high-converting marketing copy. Tailor your examples to reflect the types of content mentioned in the job description, such as website copy, email campaigns, and ads.

✨Understand SEO Fundamentals

Brush up on your knowledge of SEO and content optimisation strategies. Be ready to discuss how you would incorporate these techniques into your writing to enhance visibility and drive traffic, as this is crucial for the role.

✨Familiarise Yourself with the Brand

Research Rooted Social and understand their brand voice and tone. During the interview, be prepared to explain how you would apply this voice consistently across various platforms and content types.

✨Demonstrate Collaboration Skills

Since the role involves working with designers, strategists, and developers, think of examples from your past experiences where you successfully collaborated with others. Highlight your communication skills and how you can contribute to a team environment, even in a remote setting.

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