Social Media & Community Manager (UK) in Portsmouth

About the Role

Location: London, UK (Remote)

We are looking for an experienced and highly creative Social Media & Community Manager to lead Momcozy’s social media, community and forum strategy in the UK. This role will be responsible for building a strong and engaged community of parents and parents-to-be through compelling, locally relevant content and meaningful conversations. You will own the end-to-end management of our social channels, online communities and key parenting forums, helping to grow brand awareness, strengthen customer loyalty and drive traffic and conversion. You will also play a key role in gathering consumer insights and translating them into actionable recommendations for our Brand, Product and E-commerce teams.

Key Skills & Experience

• Exceptional copywriting and storytelling skills, with a strong understanding of tone of voice and brand consistency.
• Highly creative, with a keen eye for trends and a deep understanding of what resonates with UK audiences.
• Strong visual judgement and attention to detail.
• Proven experience managing social media and community channels end-to-end.
• Excellent communication and stakeholder management skills.
• Strong analytical skills and confidence using performance data to inform decision-making.
• Highly organised, proactive and comfortable managing multiple projects simultaneously.
• A genuine passion for pregnancy, postpartum, breastfeeding and parenting.

Key Responsibilities

• Social Media Management Strategy & Planning
  • Own and deliver Momcozy’s UK social media strategy across Instagram, TikTok, Facebook, Pinterest and emerging platforms.
  • Develop monthly and quarterly content plans aligned with brand priorities, product launches, key trading periods and seasonal moments.
  • Ensure all activity supports wider business objectives, including awareness, engagement, community growth and revenue.
• Content Creation & Production
  • Plan and manage monthly content shoots for priority products and campaigns.
  • Write creative briefs and scripts, review casting and approve final assets.
  • Work with external creators, photographers and production partners to deliver high-quality, on-brand content.
  • Create and schedule engaging content across all social channels.
• Community Growth & Engagement
  • Manage day-to-day community engagement, including comments, direct messages and conversations.
  • Develop engagement-led initiatives such as giveaways, Q&As and user-generated content campaigns.
  • Identify and amplify high-performing content through paid boosting.
  • Drive traffic to the website and owned community channels.
• Reporting & Optimisation
  • Monitor channel performance and report on key metrics, including reach, engagement, follower growth, traffic and conversion.
  • Conduct monthly reviews and use insights to continuously refine content and channel strategy.
• Community Management
  • Develop and execute the UK community strategy to foster an active and supportive network of mums and mums-to-be.
  • Create and moderate conversations around pregnancy, postpartum recovery, breastfeeding, baby sleep and parenting.
  • Recruit and nurture a network of brand advocates and micro-creators (KOCs).
  • Gather customer feedback and emerging insights to inform marketing and product development.
  • Produce quarterly insight reports highlighting consumer trends, concerns and opportunities.
  • Partner with the social team to grow community membership and engagement.
• Parenting Forum Management
  • Manage Momcozy’s presence on leading UK parenting forums, including Mumsnet and Netmums.
  • Create and seed discussion topics, reviews and recommendation posts.
  • Engage authentically in conversations to build trust and credibility.
  • Monitor sentiment, identify recurring themes and escalate relevant feedback internally.
  • Produce regular forum and sentiment reports.
• Cross-Functional Collaboration
  • Work closely with Brand, Creative, Paid Media, E-commerce and Product teams to deliver integrated campaigns.
  • Brief and manage external agencies, freelancers and content creators.
  • Ensure social, community and forum activity is aligned with the wider marketing calendar.

Requirements

• 5+ years’ experience in social media, community management or content marketing.
• Proven track record of growing and engaging social audiences for consumer brands.
• Experience in baby, maternity, parenting or women’s lifestyle brands is highly desirable.
• Strong understanding of the UK parenting landscape and digital media ecosystem.
• Excellent written and spoken English.
• Confident working in a fast-paced, entrepreneurial environment.
• Highly organised, data-driven and commercially minded.

What Success Looks Like

• Growth in social followers and engagement across key platforms.
• Increased community membership, retention and activity.
• Positive brand sentiment and stronger advocacy on parenting forums.
• Higher traffic and conversion from social and community channels.
• Actionable consumer insights that influence marketing and product decisions.