Marketing Manager in London

This is a new role which will help grow our customer base as well as raise our brand awareness and perception. Over the last year we have evolved our brand, invested in our new business machine and have had success in not only increasing our turnover from net new logos, but also expanded the services we offer. This role will make a real difference in taking our customer acquisition to the next level.

You will understand digital and social marketing, being well versed in tools such as Hubspot as well as having your finger on the pulse with the latest B2B trends in social marketing, and how to ensure we have engagement as well as increased audiences and followers. You will be able to produce content, be a good writer and have a keen eye for details and ensure that we reflect the Rooster Punk brand in all we do. Quality matters to us, and we believe in living and enhancing the brand with everything we do – from research to a social post, to coming up with an award-winning idea. It’s about making sure we deliver the type and standard of work that is right for Rooster Punk.

Description of the goals of the role:

• Building and executing a marketing strategy to increase inbound sales leads for our 3 ICPs.
• Utilise Hubspot and other tools to create nurture journeys to engage in customer acquisition activity and bring in net new meetings which convert to £1m+ net new GP.
• Develop our sales collateral to ensure we have content to help convert opportunities.
• Create and write relevant and engaging content.
• Oversee social media, creating content which reflects the brand and challenges of the audience to increase engagement.
• Drive brand awareness with our new brand we launched last year and help evolve the website to the next phase, including SEO and GEO maintenance to ensure it appeals to our target audience and gives them the information needed.
• Being able to add value-giving ideas and opinions – we believe the best ideas can come from anywhere!
• Being able to work with a degree of autonomy.

Day to Day Role and Responsibilities:

• Deliver internal marketing activity including campaigns, events, content, and social.
• Nurture journey set up and reporting.
• Hubspot management and monitoring.
• Rooster Punk social content planning and execution.
• Good understanding of paid media, intent data and analysis and search to help generate leads.
• Social listening data and analysis for client intelligence and Rooster Punk marketing activity.
• SEO/GEO management on Rooster Punk websites and support with search analysis for client projects.

Skills and attributes needed:

• Understanding of social media.
• Experience in Hubspot, Google Analytics, SEO, GEO, and website content management.
• Attention to detail and analytical skills/reporting.
• Curiosity, passion and humility.
• Passion for great work, good energy and achieving new things.
• Positivity – we’re educating the market and sometimes it’s an uphill journey.
• Commitment – we have the energy of a start-up; there will be hard work and setbacks.
• Leadership – we believe in investing in youth; and that means we’re looking for leaders who don’t always have experience.
• Commercial pragmatism – this isn’t about compromising principles, but about realizing realities and working within them and still doing amazing things.

About Rooster Punk:

We’re Rooster Punk – the creative storytelling agency on a mission to humanize B2B marketing. We’re not your typical B2B agency. We build brands with soul, stories with purpose, and campaigns that connect human to human. Why? Because B2B is a sector lost in its own speeds and feeds existence and at the same time is full of visionary ideas and people trying and capable of creating meaningful change. We find these two opposing forces intoxicating as it creates an opportunity for us to take B2B marketing somewhere exciting. We simply call what we do Humanizing B2B which reflects the need to shift to a world of B2B marketing that is focused on audiences, not just products. When we get it right, conversations flow and revenues grow. And that’s how every good story should finish – with a happy ending.