B2B Account Director in London

We’re Rooster Punk – the creative storytelling agency on a mission to humanize B2B marketing.

We’re not your typical B2B agency. We build brands with soul, stories with purpose, and campaigns that connect human to human . Why? Because B2B is a sector lost in its own speeds and feeds existence and at the same time is full of visionary ideas and people trying and capable of creating meaningful change. We find these two opposing forces intoxicating as it creates an opportunity for us to take B2B marketing somewhere exciting.

We simply call what we do Humanizing B2B which reflects the need to shift to a world of B2B marketing that is focused on audiences, not just products. When we get it right, conversations flow and revenues grow. And that’s how every good story should finish – with a happy ending.

The back story of why the role is needed

The Account Director role is needed to make sure that the overall relationship and the strategy for the account is working.Unlike other agencies, our job is to transform the way clients think – we need them to open up to new ideas, new ways of working and new areas of the business.

It’s not just about keeping the client happy – it’s about making sure we are delivering the type and standard of work that is right for Rooster Punk. As an agency, we’re a bit different. This is exciting but also creates challenges as clients work out how storytelling fits into their business. They tend to be very excited about what we can bring to them. As we disrupt old models and humanize the stories they’ve been telling there’s a lot of demand for our input and ideas across their companies.

The difficult balance to strike is between this and maintaining sustainability – including profitability and longevity of our value to the client. People know how to work with a design agency, but are less sure about a Storytelling agency, so we need ADs with a real thirst to help guide clients and build long term-relationships, as well as run projects.

Description of the goals of the role

Success will look like:

• Clients who are happy, value our input and are growing sustainably
• A Rooster Punk team who loves working on those clients
• Maintaining robust processes that help us deliver
• Running a broad range of accounts, no matter what the project, the Rooster Punk experience should remain consistent

Skills and attributes needed

• Classic Account skills -from being the ear the client trusts, to delivering high quality, profitable projects (from brand to go-to-market campaigns), to being the life of the party, to knowing your invoicing from your reconciliation.
• A knowledge of B2B and tech, ideally from time spent at a B2B marketing agency
• Ability and desire to find, grow and lead a team under you
• Passion for great work, that does some good in the world
• Positivity – we’re educating the market and sometimes it’s an uphill journey. We’re a fun bunch of Punks and it’s vital we keep having a good time on this Rooster ride.
• Passion – stories need energy, both in the words and the environment they’re born in; the Account team is at the centre of the agency and sets the tone!
• Commitment – this is a fast paced agency; there will be hard work and setbacks. It’ll feel like a sprint but it’s actually a bit more like a marathon.
• Leadership – we believe in investing in youth; not always with experience. Helping them grow is critical in any senior role. But leadership is also about managing people alongside and above – helping our growth through mutual support.
• Commercial pragmatism – this isn’t about compromising principles, but about realizing realities and working within them and still doing amazing things, whether it’s client’s budgets or our own need to run lean.
• A belief in better – that we actually CAN change the world.
• 5+ years in relevant roles

Make a joyful step forward in your career growth

For more about our work and philosophy, visit roosterpunk.com.

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