At a Glance
- Tasks: Build a marketing engine for a multi-million-dollar talent platform in the construction industry.
- Company: Join Roofing Talent America, a leader in embedded talent solutions, transitioning to Talent America Corp.
- Benefits: Performance bonuses, free mindset coaching, wellness breaks, and exciting team experiences.
- Other info: Dynamic role with clear progression and exposure to U.S. private equity.
- Why this job: Shape the future of talent strategy in a rapidly expanding company with direct CEO access.
- Qualifications: 5+ years in B2B lead generation and experience managing external marketing suppliers.
The predicted salary is between 60000 - 80000 € per year.
Based in our HQ (Hamilton - Scotland, UK), you will build the marketing engine behind a multi-million-dollar talent platform for the US Commercial Roofing Industry. You are not joining a marketing department; you’re building a commercial influence engine behind a company reshaping how construction groups scale across America. You will enable our transition from Roofing Talent America into Talent America Corp, a multi-vertical talent operating company expanding from roofing into HVAC, electrical, fire protection, commercial construction, and more.
You will have direct ownership of pipeline generation, brand authority, and enterprise positioning, working directly with our founder and senior leadership team. You will have established marketing suppliers at your disposal including our videographer, social media agency, and brand partners across the U.S.
Performance bonus linked to pipeline and enterprise deal influence.
Benefits include:
- Free access to a mindset coach and therapy sessions
- 90-minute lunch break dedicated to health and wellness activities
- Team experiences including destinations such as Gleneagles, Las Vegas, and London
- Clear progression aligned to multi-vertical expansion
- Intensive learning and development programmes
- Newly built Hamilton HQ environment
- Direct access to CEO and strategic decision-making
- Established external marketing partners to execute your vision
- Exposure to U.S. private equity and multi-million-dollar contracts
Your Role:
- Build and own cold outbound processes, targeting private equity firms and PE-backed construction platforms
- Develop strategies for social selling and LinkedIn campaigns aligned to enterprise targets and company branding
- Lead SEO for website, copywriting refinement and conversion optimisation
- Design follow-up systems and sequences to increase booked enterprise calls
- Manage external marketing supplier relationships including videography and social media partners to align commercial objectives
- Steer marketing strategy directly to multi-year embedded contract growth
- Be accountable for pipeline quality, not engagement metrics
Company Overview:
Roofing Talent America is the market leader in embedded talent solutions for U.S. commercial roofing platforms. We sit inside boardroom conversations of multi-million-dollar businesses in the U.S. - both privately owned and PE-backed - who are executing buy-and-build strategies. We have embedded talent infrastructure within these businesses and have executed national roll-ups for multi-million-dollar platforms. We are in an exciting phase of transitioning into Talent America Corp, expanding from only roofing into multiple construction verticals across the United States. We operate in the mid-market PE ecosystem, working directly with founders, operators, and investment partners executing aggressive growth strategies. We influence enterprise value through talent strategy.
Key Requirements:
- 5+ years building and owning B2B lead generation engines
- Proven experience running cold outreach campaigns designed to generate enterprise-level opportunities
- Experience in directing external marketing suppliers or agencies
- Strong commercial literacy and understanding of revenue metrics
- Demonstrated ability to operate autonomously in a founder-led environment
If you want to build the marketing engine behind a category-defining talent operating company, then APPLY NOW. Please submit your CV along with a brief cover letter outlining:
- A lead engine you built from scratch
- A repositioning project that materially impacted revenue
- How you have directed external suppliers to deliver commercial outcomes
Marketing Manager employer: Roofing Talent America (RTA)
At Roofing Talent America, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Our newly built HQ in Hamilton provides a vibrant environment where you can directly influence the growth of a multi-million-dollar talent platform while enjoying unique benefits such as performance bonuses, access to wellness resources, and opportunities for intensive learning and development. Join us to be part of a transformative journey in the construction industry, with clear pathways for career progression and direct engagement with senior leadership.
Contact Detail:
Roofing Talent America (RTA) Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to reach out for informational chats. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show up at industry events or webinars. These are golden opportunities to meet potential employers and showcase your passion for the field. Plus, we can learn a lot from others’ experiences and insights, so keep those ears open!
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their mission, values, and recent projects. When you walk in (or log on), you’ll impress them with your knowledge and enthusiasm. We want to see that you’re genuinely interested in being part of the team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect directly with us. Let’s make it happen!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in building B2B lead generation engines and any relevant projects that showcase your skills in cold outreach campaigns.
Craft a Compelling Cover Letter:Your cover letter should be a brief yet powerful narrative. Share specific examples of a lead engine you built from scratch and how it impacted revenue. This is your chance to show us your storytelling skills!
Showcase Your Supplier Management Skills:Since you'll be managing external marketing suppliers, mention any past experiences where you've directed agencies or suppliers to achieve commercial outcomes. We want to see how you can align their efforts with our goals.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to see what you bring to the table!
How to prepare for a job interview at Roofing Talent America (RTA)
✨Know Your Stuff
Before the interview, dive deep into the company’s background and its transition to Talent America Corp. Understand their market position in the U.S. commercial roofing industry and be ready to discuss how your experience aligns with their goals.
✨Showcase Your Success
Prepare specific examples of lead generation engines you've built and cold outreach campaigns you've run. Be ready to explain how these initiatives directly impacted revenue and how you managed external suppliers to achieve commercial outcomes.
✨Be Ready for Strategy Talk
Since this role involves developing strategies for social selling and LinkedIn campaigns, think about innovative ideas you can bring to the table. Discuss how you would approach pipeline generation and brand authority in a multi-vertical context.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the company's future. Inquire about their vision for expanding into other construction verticals and how they measure success in pipeline quality versus engagement metrics.
