At a Glance
- Tasks: Lead and grow exciting mass participation events for a meaningful cause.
- Company: Join Ronald McDonald House UK, a charity making a real difference.
- Benefits: Competitive salary, flexible working, and opportunities for personal growth.
- Other info: Collaborative environment with opportunities to innovate and develop new events.
- Why this job: Make an impact while managing fun events that engage the community.
- Qualifications: Experience in event management and a passion for fundraising.
Ronald McDonald House UK is seeking a proactive and creative Mass Participation Events Manager to lead the delivery and growth of our mass participation portfolio. The role will lead on the strategy, performance and delivery of our challenge events programme, ensuring events achieve agreed income and participation targets and work closely with the Head of Mass Engagement to shape and test future Ronald McDonald House UK owned mass participation events, supporting sustainable, diversified income growth.
Key Responsibilities:
- Event strategy and planning: Develop and deliver a clear strategy for challenge and mass participation events, aligned to fundraising targets and audience engagement objectives. Identify and assess new event opportunities, including third party and bespoke challenges, to diversify and grow income. Play a key role in developing new events, taking them to market and adopting a test and learn approach in collaboration with the Head of Mass Engagement and wider Engagement Directorate.
- Event delivery and logistics: Support the Senior Event Fundraiser to lead the end-to-end management of events, including budgeting, planning, supplier coordination, risk management, and on-the-day execution. Ensure all events are delivered to a high standard, providing an exceptional experience for supporters.
- Supporter engagement and stewardship: Build strong relationships with event participants, providing excellent supporter experience and tailored stewardship journeys. Support the development, delivery of and evaluation of effective supporter journeys across the events portfolio, focused on maximising net return and supporter retention. Create and develop engaging communications and materials to inspire fundraising and deepen supporters’ connections to the charity.
- Marketing and promotion: Lead the delivery of an audience and insight led events marketing programme, working closely with the Brand, Communications and Digital Engagement team to maximise participation and net return. Keep abreast of income and data trends across the sector to help inform future activities and events fundraising programmes.
- Monitoring and evaluation: Agree and deliver against ambitious income and acquisition targets, maintaining costs within agreed budgets. Set, manage and report against budgets, milestones and KPIs across the events portfolio, demonstrating accountability for performance. Use data and insight to evaluate event performance, inform decision making and continuously improve participant experience. Produce regular performance reports and insights for internal stakeholders.
- Collaboration and partnership: Work closely with senior managers and colleagues across the department to maximise opportunities for collaboration and integrated delivery. Build and maintain effective relationships with key stakeholders, including but not limited to - McDonald’s Relationship Team, House teams, fundraising partners, suppliers, and third party event organisers.
Skills & Experience:
Essential: A proven track record of excellent management of an event portfolio to meet income and acquisition targets. Experience of delivering data and insight led marketing and stewardship programmes to drive acquisition and net income. Experience of managing multiple projects with complex budgets, multiple stakeholders and stretching KPIs. Line management and team development experience. Knowledge of health and safety, risk management in event delivery and fundraising compliance.
Desirable: Experience of virtual fundraising and development of new events. Ability to plan, prioritise and balance a busy and varied workload. Familiarity with digital fundraising platforms and Microsoft Dynamics. Experience supporting innovation or new product development, working with agencies to deliver new fundraising products.
Events Manager employer: Ronald McDonald House Charities UK
Ronald McDonald House UK is an exceptional employer that fosters a supportive and collaborative work culture, empowering employees to make a meaningful impact in the lives of families in need. With a strong focus on professional development, the organisation offers numerous growth opportunities and encourages innovative thinking in event management. Located in a vibrant community, employees benefit from a dynamic environment that values creativity and teamwork, making it an ideal place for those passionate about fundraising and community engagement.
Contact Details:
Ronald McDonald House Charities UK Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Events Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the events industry. Attend relevant events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past events and achievements. Use visuals and data to highlight your impact. This will not only impress potential employers but also give them a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching the company and its events. Think about how your experience aligns with their goals. Be ready to discuss specific examples of how you've driven participation and income in previous roles.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who can help us grow our mass participation events. Your next big opportunity could be just a click away!
We think you need these skills to ace Events Manager
Some tips for your application 🫡
Read the Job Description Thoroughly:Before you start your application, take a good look at the job description. Make sure you understand what we're looking for in an Events Manager and how your skills align with our needs.
Tailor Your CV and Cover Letter:Don’t just send a generic CV! We want to see how your experience matches the role. Highlight relevant achievements and use keywords from the job description to show us you're the perfect fit.
Show Your Passion for Events:In your application, let your enthusiasm for event management shine through. Share examples of past events you've managed and how they made a difference. We love seeing candidates who are genuinely excited about what they do!
Apply Through Our Website:Make sure to submit your application through our website. It’s the best way for us to keep track of your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Ronald McDonald House Charities UK
✨Know Your Events Inside Out
Before the interview, dive deep into Ronald McDonald House UK's mass participation events. Familiarise yourself with their past events, successes, and challenges. This will not only show your genuine interest but also help you discuss how you can contribute to their event strategy.
✨Showcase Your Data Savvy
Since the role involves data and insight-led marketing, be prepared to discuss specific examples of how you've used data to drive event success in the past. Bring along metrics or reports that highlight your achievements and demonstrate your analytical skills.
✨Demonstrate Your Team Spirit
Collaboration is key in this role, so think of examples where you've successfully worked with diverse teams. Be ready to share how you’ve built relationships with stakeholders and how you’ve managed multiple projects while keeping everyone on the same page.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific situations, like managing a last-minute change in an event or dealing with a budget overrun. Practise your responses to these scenarios, focusing on your problem-solving skills and ability to stay calm under pressure.
