Events Manager in Birmingham, Edinburgh, Liverpool

Ronald McDonald House UK is seeking a proactive and creative Mass Participation Events Manager to lead the delivery and growth of our mass participation portfolio. The role will lead on the strategy, performance and delivery of our challenge events programme, ensuring events achieve agreed income and participation targets and work closely with the Head of Mass Engagement to shape and test future Ronald McDonald House UK owned mass participation events, supporting sustainable, diversified income growth.

Key Responsibilities:

• Event strategy and planning: Develop and deliver a clear strategy for challenge and mass participation events, aligned to fundraising targets and audience engagement objectives. Identify and assess new event opportunities, including third party and bespoke challenges, to diversify and grow income. Play a key role in developing new events, taking them to market and adopting a test and learn approach in collaboration with the Head of Mass Engagement and wider Engagement Directorate.
• Event delivery and logistics: Support the Senior Event Fundraiser to lead the end-to-end management of events, including budgeting, planning, supplier coordination, risk management, and on-the-day execution. Ensure all events are delivered to a high standard, providing an exceptional experience for supporters.
• Supporter engagement and stewardship: Build strong relationships with event participants, providing excellent supporter experience and tailored stewardship journeys. Support the development, delivery of and evaluation of effective supporter journeys across the events portfolio, focused on maximising net return and supporter retention. Create and develop engaging communications and materials to inspire fundraising and deepen supporters’ connections to the charity.
• Marketing and promotion: Lead the delivery of an audience and insight led events marketing programme, working closely with the Brand, Communications and Digital Engagement team to maximise participation and net return. Keep abreast of income and data trends across the sector to help inform future activities and events fundraising programmes.
• Monitoring and evaluation: Agree and deliver against ambitious income and acquisition targets, maintaining costs within agreed budgets. Set, manage and report against budgets, milestones and KPIs across the events portfolio, demonstrating accountability for performance. Use data and insight to evaluate event performance, inform decision making and continuously improve participant experience. Produce regular performance reports and insights for internal stakeholders.
• Collaboration and partnership: Work closely with senior managers and colleagues across the department to maximise opportunities for collaboration and integrated delivery. Build and maintain effective relationships with key stakeholders, including but not limited to - McDonald’s Relationship Team, House teams, fundraising partners, suppliers, and third party event organisers.

Skills & Experience:

• Essential: A proven track record of excellent management of an event portfolio to meet income and acquisition targets. Experience of delivering data and insight led marketing and stewardship programmes to drive acquisition and net income. Experience of managing multiple projects with complex budgets, multiple stakeholders and stretching KPIs. Line management and team development experience. Knowledge of health and safety, risk management in event delivery and fundraising compliance.
• Desirable: Experience of virtual fundraising and development of new events. Ability to plan, prioritise and balance a busy and varied workload. Familiarity with digital fundraising platforms and Microsoft Dynamics. Experience supporting innovation or new product development, working with agencies to deliver new fundraising products.