At a Glance
- Tasks: Lead a dynamic digital PR team and create innovative campaigns that boost brand visibility.
- Company: Join a forward-thinking company in Newcastle with a vibrant team culture.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous improvement and career development.
- Why this job: Make a real impact by shaping digital PR strategies and building strong client relationships.
- Qualifications: Experience in digital PR and team leadership is essential.
The predicted salary is between 54000 - 66000 £ per year.
We're currently working with a company looking for an experienced Digital PR Manager to join their team in Newcastle.
This is an opportunity for a strategic and commercially minded digital PR professional to lead a team, develop creative campaigns and strengthen client relationships.
You'll take ownership of digital PR strategy and campaign performance, working closely with wider teams to deliver high-quality media coverage, improve brand visibility and support organic search performance.
Please note: This is a hybrid role requiring 3 days per week in the Newcastle office.
Some of the responsibilities
- Lead and manage the digital PR team, setting clear objectives, allocating responsibilities and overseeing day-to-day performance.
- Support team development through regular one-to-ones, performance reviews, coaching and training opportunities.
- Manage team workloads, resources and campaign priorities to ensure projects are delivered on time and within agreed budgets.
- Develop and implement creative, data-led digital PR strategies aligned with client objectives and organic search goals.
- Oversee the planning, execution and performance of digital PR campaigns, ensuring consistent delivery of measurable results.
- Act as a senior point of contact for key clients, building strong relationships and presenting strategic recommendations.
- Develop and maintain relationships with journalists, publishers and industry contacts to secure high-quality media coverage and authoritative backlinks.
- Collaborate with SEO, content, paid media and wider teams to deliver integrated marketing campaigns.
- Monitor campaign and team performance, identifying opportunities to improve processes, efficiency and results.
- Contribute to new business pitches, identify opportunities to develop existing client accounts and support commercial growth.
- Establish clear standards for campaign quality, productivity and client service.
- Create a collaborative team environment that encourages accountability, knowledge sharing and professional development.
Some of the requirements
- Strong experience in digital PR, media relations, SEO outreach or communications.
- Proven experience leading, managing and developing a digital PR or marketing team.
- Experience conducting one-to-ones, performance reviews and coaching conversations to support individual development.
- A strong track record of developing and delivering successful digital PR strategies and campaigns.
- Excellent understanding of media relations, digital outreach, link building and their contribution to organic search performance.
- Strong client relationship management skills, with experience presenting strategic recommendations to senior stakeholders.
- Ability to manage multiple campaigns, competing priorities and team resources effectively.
- Commercial awareness, including an understanding of budgets, resource planning, client profitability and account growth.
- Strong leadership skills, with the ability to motivate teams, set expectations and manage performance.
- Excellent communication, organisational and problem-solving skills.
- A proactive and adaptable approach, with a focus on continuous improvement and delivering measurable results.
- A collaborative mindset and willingness to share knowledge and support the development of colleagues.
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Digital PR Manager in Newcastle upon Tyne employer: Ronald James Group
At Ronald James, we pride ourselves on being an excellent employer by fostering a dynamic and supportive work culture that encourages personal and professional growth. Our team members benefit from comprehensive training, mentorship opportunities, and the chance to work with leading tech companies in the UK, making every day both meaningful and rewarding. Join us in a vibrant location where innovation thrives, and your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR Manager in Newcastle upon Tyne
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Ronald James Group. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Ronald James Group, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Ronald James Group inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Digital PR Manager in Newcastle upon Tyne
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Ronald James Group. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Ronald James Group.
How to prepare for a job interview at Ronald James Group
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
