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- Tasks: Drive AI-driven content strategy and SEO growth for a global consumer brand.
- Company: Join an innovative global brand with a focus on digital transformation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Combine strategic thinking with hands-on execution in a dynamic digital environment.
- Qualifications: Experience in digital marketing, SEO, and familiarity with AI tools.
- Other info: Collaborate with diverse teams and agencies to enhance brand visibility.
The predicted salary is between 36000 - 60000 £ per year.
We’re working with an innovative global consumer brand that is looking to hire a Digital Content Marketing Manager to join their growing digital team. This role is focused on driving AI-driven content strategy, SEO growth and digital PR to increase brand visibility and organic performance. You’ll work closely with teams across brand, PR, onsite content and digital delivery to deliver integrated campaigns and support major digital transformation projects. This role would suit someone who enjoys combining strategic thinking with hands-on execution, particularly across SEO, content strategy and emerging AI technologies. You’ll play a key role in supporting a major eCommerce platform migration, ensuring SEO performance, rankings and traffic are protected throughout the transition.
Responsibilities include working cross-functionally to define SEO-friendly site architecture, managing redirects and indexation, and monitoring performance to ensure a smooth migration and continued organic growth. You’ll own the SEO-driven content strategy across the website, focusing on improving organic visibility and engagement.
- Developing and executing SEO content strategies
- Optimising product and category pages (meta titles, descriptions and on-page content)
- Planning and managing blog content aligned with brand objectives
- Conducting keyword research and implementing SEO best practices
- Analysing performance data and continuously optimising content
- Managing and collaborating with external SEO agencies
A major focus of the role will be driving AI-optimised content strategies for emerging search environments. You will:
- Lead the strategy for AI/LLM-optimised content
- Develop frameworks that improve discoverability across AI search and retrieval platforms
- Oversee creator and onsite content that supports AI-driven discovery
- Act as an internal subject matter expert on AI content strategy
Digital PR & Campaign Support: You’ll work with agency partners and internal teams to deliver digital PR strategies that support organic growth and brand visibility. This includes aligning digital PR with wider brand campaigns and ensuring outreach strategies drive SEO impact.
About You: We’re looking for someone with:
- Experience in digital marketing, SEO content and digital PR
- Background in eCommerce, retail or consumer brands (preferred)
- Strong understanding of SEO best practices and content optimisation
- Experience working with AI/Gen-AI tools for content creation
- Strong analytical skills with tools such as Google Analytics and SEO platforms
- Experience managing multiple stakeholders, agencies and projects
- Excellent communication and organisational skills
For more information on this role, apply now and a member of our team will be in touch!
Digital Marketing Manager employer: Ronald James Group
Contact Detail:
Ronald James Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects, especially those involving SEO and AI-driven content strategies. This will give potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can enhance their SEO and content strategy, and don’t forget to bring up any relevant experience with AI tools!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates who are eager to join our innovative team.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Marketing Manager. Highlight your experience with SEO, content strategy, and any work you've done with AI tools. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can contribute to our innovative team. Be sure to mention specific projects or achievements that relate to the job description.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to include examples of how you've used tools like Google Analytics in your previous roles. We love seeing candidates who can turn data into actionable insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Ronald James Group
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, especially those that drove organic growth. Familiarise yourself with the latest trends and tools in SEO, as this role heavily relies on them.
✨Showcase Your AI Savvy
Since this position focuses on AI-driven content strategies, be prepared to talk about your experience with AI tools. Share examples of how you've used AI in your previous roles to enhance content creation or improve discoverability. This will show that you're not just familiar with the technology but can leverage it effectively.
✨Prepare for Cross-Functional Collaboration
This role involves working closely with various teams, so highlight your experience in cross-functional collaboration. Think of specific projects where you successfully worked with different departments, and be ready to discuss how you managed communication and expectations among stakeholders.
✨Bring Data to the Table
Analytical skills are key for this role, so come prepared with data-driven examples. Discuss how you've used analytics tools like Google Analytics to track performance and optimise content. Being able to demonstrate your ability to analyse data and make informed decisions will set you apart from other candidates.