Consumer Insight Manager - Sport in London

At Entain, we’re changing the game in sports betting and interactive entertainment with people-first thinking, bold ideas, and smart innovation that power our fantastic portfolio of Brands, including Ladbrokes, Coral, Gala, Foxy and Party. Our Consumer and Market Insight (CMI) team is helping to reinvent how we understand and serve our customers and drive meaningful consumer acquisition and retention.

As Consumer Insight Manager for Sport, you’ll play a pivotal role in understanding gambling, our brands and propositions, and the behaviours of sports bettors in the context of the wider consumer ecosystem across UK&I. You’ll be part of a growing, high-performing CMI team comprising Consumer, Brand and Market functions that values curiosity, collaboration, and commercial impact.

You’ll lead a diverse range of research and insight projects, working closely with and influencing senior stakeholders at Entain within commercial, marketing and product teams across both digital and retail. You’ll synthesize actionable insight from multiple sources and make consumer-centric recommendations that give us competitive advantage. You’ll set high performance standards for yourself and your peers, ensuring we are always improving how we work and what we deliver.

This is a fantastic opportunity to make a mark in a new, highly regarded CMI team. You have the opportunity to play a leading role in the development of a winning Sportsbook strategy, through exceptional consumer understanding.

• Turn insight into impact: Champion a consumer-centric mindset that fuels game-changing decisions through unlocking the “why” behind how players engage.
• Ask the right questions: Partner with commercial, product and marketing teams to shape the questions that matter most – then use insight to answer them with clarity and purpose.
• Lead research that matters: Run focused, fast, and meaningful research – from qual depth to quant surveys – using the best agile tools or trusted agency partners to bring the voice of the consumer into the room.
• Connect deeply with real sports bettors: Get under the skin of football, racing and other key sports audiences – understanding their motivations, frustrations and moments of passion.
• Influence winning propositions: Work hand-in-hand with commercial and product teams to develop compelling propositions – grounded in real human insight, not assumptions.
• Champion consumer segmentation: Shape and apply our new and pioneering consumer segmentation rooted in psychology and behavioural science.
• Lead with energy: Be a passionate advocate for insight‑inspiring teams to listen, learn and act with curiosity and conviction.

• Proven experience (5+ years) in a client-side insight function or leading research agency; having led insight projects across a wide range of capabilities.
• Strong understanding of consumer, customer, and market research. Experienced in a wide range of methodologies, including segmentation, attitudinal and behavioural research and the tools used to deliver them.
• Experience leveraging self‑service research tools, AI‑driven insight solutions, and managing third‑party research agencies.
• While prior experience in the gambling industry is not essential, a genuine interest in sport and sports betting is critical. You should be motivated to immerse yourself in the gambling ecosystem, building a deep understanding of the behaviours, motivations and needs of sports bettors.
• Excellent storytelling, data visualisation and presentation skills, with the ability to create succinct, uncluttered and impactful slides that drive action.
• Demonstrable ability to influence senior stakeholders by conveying complex insights in a clear and actionable manner.
• Compelling evidence of behaviours against the CMI (Consumer and Market Insight) team values: connected & engaged; simplicity & impact; curiosity & conviction.

• Hybrid working – 2 days per week in the office
• Private medical insurance
• Pension scheme – matched to 6%
• Ability to buy and sell holiday
• Free subscription to wellbeing app Unmind
• Entain & Enhance days – 2 paid days off to focus on your professional or personal development
• Share save scheme
• Paid subscription to LinkedIn learning

We’re committed to creating a diverse, equitable and inclusive workplace where everyone feels valued, respected and able to be themselves. We’re an equal opportunities employer. We welcome applications from everyone and we do not discriminate based on race, colour, nationality, ethnic or national origin, religion or belief, sex, gender identity or expression, sexual orientation, age, disability, marital or civil partnership status, pregnancy or maternity, or any other status protected by law.