Associate Brand Marketing Director

At PPRO, our mission is to simplify access to local payment methods and our vision is to enable the sale of goods and services to anyone in the world using their preferred way to pay. We empower partners such as Ant Group, PayPal and Stripe to access new markets, connect with more customers, and accelerate their growth. Our strength lies in our diverse global team with 50+ nationalities and 10+ international locations – all united around one goal – to deliver the best possible products and services to our partners and customers.

The Purpose

As we accelerate toward our goal of 3x growth by 2028, we are seeking an Associate Brand Marketing Director that will 10x our brand. This role is a strategic cornerstone within the marketing team, specifically tasked with making the PPRO brand synonymous with local payments globally while spearheading our brand awareness and consideration for the high-growth LATAM region. You will lead the creation of a powerful ‘pull’ strategy designed to engage key audiences and establish PPRO as the trusted authority for global PSPs and merchants.

What you’ll be doing

• Global brand narrative, thought leadership & influence: Lead the evolution of the PPRO brand from its EMEA heritage to a globally recognised leader in local payments. You will define and execute a brand strategy that brings our mission, vision, and values to life while strengthening our visibility and influence across the global payments ecosystem.
• LATAM market development: Own the strategic narrative for our LATAM growth initiative, driving category leadership, brand awareness, and consideration across key trade corridors through high-impact, creative marketing programmes and activations.
• Strategic positioning: Strengthen and refine PPRO’s market positioning by clearly articulating our unique value proposition.
• Team leadership & development: Lead and develop a high-performing team, providing strategic direction and oversight across content production and comms.
• Partner marketing and enablement: Drive brand visibility and market momentum through strategic partner collaboration.
• Connecting brand equity to performance and volume growth: Ensure brand-building initiatives contribute directly to commercial outcomes.

What makes you a great fit

• Executive storytelling: Proven experience shaping compelling brand narratives at a senior level within fintech, payments, or B2B SaaS.
• Creative leadership: A track record of developing bold, differentiated campaigns that increase awareness, consideration, and market influence beyond traditional performance marketing channels.
• Strategic partnership: Experience partnering with executive leadership and cross‑functional stakeholders to align brand strategy, thought leadership, and communications with long‑term business objectives.
• Agency management: Demonstrated ability to select, manage, and inspire creative, PR, media, and content agencies to deliver high‑impact campaigns and consistently elevate brand presence.

Nice to have

• LATAM payments expertise: Deep understanding of the LATAM payments ecosystem, including market dynamics, customer needs, and the competitive landscape across key regional markets.
• Technical storytelling: Exceptional ability to translate complex payments infrastructure, product capabilities, and technical differentiators into compelling customer‑centric value propositions and market narratives.

Impact at a glance

• Awareness: Establishing PPRO as the undisputed authority for local payments in LATAM and beyond.
• Consideration: Shifting the market perception to recognise PPRO as a global, multi‑regional partner.
• Influence: Building a robust network of industry advocates and high‑level decision‑makers.

What's in it for you?

• Hybrid working – We offer a hybrid structure with a 3 days / week on site expectation.
• Learning and Development – We offer a GBP 1,000 annual budget to support your professional growth.
• Insurance – We want our employees to benefit from various insurances including a medical insurance and a 5% matching pension plan.
• Enhanced Family Leave – We offer enhanced family leave to support you during key life moments.
• Workplace Nursery Scheme – Save on childcare through salary exchange.
• Gym membership – PPRO helps contribute toward the costs of your gym membership.
• Mental Health Platform – We’ve teamed up with a top well‑being platform to provide therapy and guided meditations.
• Pet‑friendly office – Because work is better with your paw‑tners by your side.

Our Principles

• We get things done: We are courageous; we take ownership, make decisions and get things done.
• We act with trust and integrity: We listen first and challenge respectfully.
• We put the customer first: We are laser focused on delivering outstanding outcomes for our customers.
• We make things better: We boldly explore new ideas and have an unwavering commitment to continuous improvement.
• We work as a team: We collaborate closely and value team success over individual achievement.