At a Glance
- Tasks: Lead impactful marketing campaigns and enhance internal communications for a dynamic team.
- Company: Join Würth, a forward-thinking company with a collaborative spirit.
- Benefits: Enjoy 23-28 days holiday, health cash plan, and a pension scheme.
- Other info: Opportunity for real ownership and career growth in a vibrant environment.
- Why this job: Shape marketing strategies and create memorable events that resonate with key customers.
- Qualifications: Experience in marketing communications and strong copywriting skills required.
The predicted salary is between 30000 - 40000 £ per year.
About the Role
Are you a creative communicator with a passion for campaigns that make an impact? We're looking for a Marketing Communications and Campaigns Manager to join our marketing team at Würth. In this varied and hands‑on role, you'll shape how we communicate — both inside the business and out. From optimising our internal communication platforms and crafting compelling copy, to designing multi‑channel campaigns for our largest customers and bringing memorable events to life, no two days will be the same.
What You'll Be Doing
- Internal Communications & Copywriting
- Continuously improve our internal communication platforms (intranet and company internet), making them more efficient and user‑friendly.
- Write and edit engaging content for a range of audiences, in close coordination with stakeholders.
- Identify the right content, channels, and target audiences — and prepare content for distribution.
- Introduce new technologies and tools that enhance how we communicate.
- Regularly analyse and evaluate channel effectiveness to keep improving.
- Multi‑Channel & Key Account Marketing
- Develop, co‑design, and execute marketing campaigns for large customers (Key Accounts) across all Divisions, aligned to divisional segments and application focuses.
- Contribute to the corporate marketing plan — from goal setting and concept creation to measures, synergies, and KPI follow‑up.
- Collaborate closely with Divisions, E‑Business, Sales (including KAM), and Media Design.
- Support the marketing management team on image campaigns, sponsorship engagements, and branding initiatives.
- Build and maintain our LinkedIn presence, creating content that resonates with key accounts and large customers.
- Event Conception & Execution
- Plan and deliver events end‑to‑end with stakeholders — from "Save the Date" to the photo gallery.
- Define project plans, timelines, responsibilities, and KPIs to measure success.
- Coordinate internal promotion with the MD office and external promotion with DMMs, Sales, and the Trade Store team.
- Track budgets throughout the planning process and keep events on target.
- Monitor event trends (technology, sustainability, participant management) and bring innovative ideas to the table.
- Run post‑event evaluations to capture learnings and improve future events.
What We're Looking For
- Proven experience in marketing communications, campaign management, or a similar role.
- Excellent copywriting and editing skills, with the ability to adapt tone for different audiences and channels.
- Experience planning and executing multi‑channel campaigns, ideally in a B2B environment.
- Strong project management skills — comfortable juggling timelines, budgets, and multiple stakeholders.
- Confidence working cross‑functionally with sales, divisional, and creative teams.
- A data‑driven mindset: you measure what works, learn, and optimise.
- Experience with event planning and execution is a strong advantage.
- Familiarity with LinkedIn content creation and B2B social media marketing.
What We Offer
- A varied role with real ownership across internal comms, campaigns, and events.
- Close collaboration with teams across the whole business.
- The opportunity to shape marketing for some of our most important customer relationships.
- 23 days holiday increasing to 28 days per annum with length of service.
- Auto enrollment Pension scheme.
- Health cash plan.
Marketing Communications and Campaigns Manager in London employer: Role, Inc.
Würth is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and innovation are at the forefront of our marketing initiatives. As a Marketing Communications and Campaigns Manager, you will enjoy a varied role with real ownership, ample opportunities for professional growth, and the chance to make a significant impact on our key customer relationships. With generous holiday allowances, a supportive health cash plan, and a commitment to employee development, Würth is dedicated to ensuring a rewarding and fulfilling career for all its team members.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Communications and Campaigns Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Role, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Role, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Role, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Role, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Communications and Campaigns Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Role, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Role, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Role, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Role, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Role, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Role, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
