CRM Strategist in London

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human‑first, award‑winning work for blue‑chip client partners including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy's.

We are seeking a CRM Strategist to drive the development and execution of omnichannel strategies for one of our top‑tier global clients. If you have experience developing strategic thinking at the intersection of customer experience, data, and digital ecosystems—or are eager to deepen your expertise in these areas—we would love to hear from you.

What will your day look like?

• Work within a small client strategy team as part of VML MAP's broader and growing Experience Strategy practice, collaborating with colleagues around the globe.
• Drive strategic deliverables, support in developing integrated channel plans that define the overarching strategy across diverse touchpoints and journey creation, and assist in the integration of these strategies across critical digital ecosystems, including email, mobile apps, social media, and emerging platforms, ensuring cohesive and impactful customer experiences.
• Collaborate with cross‑functional teams, serving as the strategic bridge between CX, performance marketing, creative, media, and data teams; drive optimization of end‑to‑end customer engagement, ensuring strategic alignment and seamless execution.
• Synthesize research and analysis, contributing to strategic workshops and translating insights and data into actionable strategies, detailed personas, and customer journey frameworks.
• Craft compelling narratives and contribute to thought‑leadership initiatives that position VML MAP as a strategic partner.

Who are you going to work with?

At VML MAP, you will become part of a dynamic and international environment with strong opportunities for both personal and professional development. You will collaborate closely with specialists across the wider VML MAP organization—including experts in technology, data, creative, and client leadership—across our global offices. You will also work directly with client stakeholders across multiple functions, including marketing, sales, digital, and technology. Our global client base spans industries such as FMCG, retail, fashion, automotive, and financial services.

What do you bring to the table?

• Strategy experience; CRM experience would be a bonus. Both agency and client‑side experience are welcomed.
• Global outlook: experience working on strategies and communications for a large‑scale global client.
• Self‑Starter: the ability to make an impact quickly, a proactive attitude and a keen desire to learn.
• Strong communication skills: ability to present confidently in meetings and workshop environments.
• Collaborative energy: experience working as part of a wider client team to deliver work to a high standard collectively.

A leader in personalized customer experiences

VML MAP is a world‑leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper‑personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer‑centric.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.