At a Glance
- Tasks: Lead innovative PR campaigns in sports, gaming, and youth culture.
- Company: Join an award-winning global agency known for creativity and inclusivity.
- Benefits: Flexible working, career development, and a vibrant team culture.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be at the forefront of trends and shape brand narratives that resonate.
- Qualifications: Passion for sports, strong social skills, and experience in brand communications.
The predicted salary is between 40000 - 50000 £ per year.
If you’re looking to continue your communications career in an award-winning global agency, then this might just be the role for you!
We are committed to creating an inclusive and equitable working environment for everyone. All applicants will receive consideration for employment without regard to race, religion, ethnicity, gender identity, sexual orientation, national origin, disability or age. Do let us know if you need any adjustments made during the interview process.
The team harnesses the collective power of creative, social and strategic marketing to produce electric, infectious and award-winning communications. We create provocative, inspiring solutions for big brands with stories to tell.
This is a role at the cutting edge of sports, gaming, and youth culture communications. You'll be the pulse of what's trending, spotting cultural moments on social channels before they go mainstream, and translating them into bold, shareable campaigns that capture audiences' imagination. Working across PR, social, and creator partnerships, you'll craft integrated campaigns that live and breathe across platforms.
Responsibilities include:
- Insights + Culture
- Identify and capitalise on emerging trends in sport, gaming, fan culture and relevant cultural moments.
- Translate trends from platforms such as TikTok, Instagram, YouTube and Twitch into social content and PR-able stories.
- Monitor breaking news, trends, fan sentiment to identify reactive comms and marketing opportunities.
- Contribute to new business pitches with earned media, social and culturally relevant ideas.
- Creative and strategy
- Input into delivery of integrated comms (PR x social x creator) campaigns.
- Support on content/story ideation rooted in football, sport, and online/social media culture.
- Develop and deliver creative and culturally-led campaigns that live across PR and social channels.
- Execution
- Support with, and drive, social-first content planning.
- Manage global media relations, press materials and media pitching as required.
- Brief talent (athletes, creators, streamers), ensuring content aligns with both PR and social objectives.
About you
- Passionate for sports, particularly football, with a varied understanding of fan culture and digital communities.
- Proven experience in brand comms with a strong social/digital skillset.
- Strong knowledge of major social platforms and how content lands across the mix.
- Experience working with creators or talent/athletes, ideally in sport and/or gaming.
- Creative thinker with a social-first mindset and strong cultural awareness.
- A real collaborator who champions inclusion, feedback and professional development.
- Right to work in the UK and able to work in our Bankside office at least 3 days per week.
If this sounds like you, we'd love to hear from you!
What we offer:
- A warm and friendly team with a fantastic portfolio of global and UK clients.
- A truly global network, the opportunity to be part of multi-market campaigns.
- A strengths-based L&D framework with an in-house coach and development opportunities.
- We’ve fully embraced hybrid and flexible working.
- Work-life balance, we all work hard but having a life outside work matters to all of us.
- Culture Club – from office manicures, nutritionists, in-house massage and acupressure sessions, to Yoga on the roof terrace.
- Opportunities to join our Employee Resource Groups (global and local).
We treat your data in the strictest confidence.
Brand PR Lead - Sports, Gaming & Youth Culture employer: Role, Inc.
FleishmanHillard is an award-winning global agency that champions a vibrant and inclusive work culture, making it an exceptional employer for those passionate about sports, gaming, and youth culture. With a commitment to employee growth through a strengths-based learning framework and a flexible hybrid working model, team members enjoy a supportive environment that values work-life balance and fosters creativity. The opportunity to collaborate on multi-market campaigns with a diverse portfolio of clients, alongside unique perks like wellness initiatives and social events, makes this role not just a job, but a meaningful career path.
StudySmarter Expert Advice🤫
We think this is how you could land Brand PR Lead - Sports, Gaming & Youth Culture
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at FleishmanHillard or similar agencies. Attend events, join online forums, and don’t be shy to slide into DMs on LinkedIn. You never know who might help you land that interview!
✨Tip Number 2
Show off your passion for sports and youth culture! When you get the chance to chat with potential employers, share your insights on current trends and how they can impact brand communications. This will demonstrate your knowledge and enthusiasm for the role.
✨Tip Number 3
Be proactive! If you spot a trend or a cultural moment that aligns with the agency's work, create a mock campaign and share it with them. This shows initiative and gives you a chance to showcase your creativity and strategic thinking.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and ready to dive into the exciting world of brand PR.
We think you need these skills to ace Brand PR Lead - Sports, Gaming & Youth Culture
Some tips for your application 🫡
Show Your Passion:Let your love for sports, gaming, and youth culture shine through in your application. We want to see how you connect with these areas and how that passion can translate into impactful campaigns.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight relevant experience in brand communications and social media. We’re looking for specific examples that demonstrate your skills and understanding of the industry.
Be Bold and Creative:Don’t be afraid to showcase your creative side! Whether it’s through your writing style or the ideas you present, we appreciate innovative thinkers who can bring fresh perspectives to our team.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Role, Inc.
✨Know Your Trends
Make sure you’re up to speed with the latest trends in sports, gaming, and youth culture. Research current events and popular social media content that resonates with your target audience. This will not only show your passion but also demonstrate your ability to spot cultural moments before they go mainstream.
✨Showcase Your Creativity
Prepare to discuss your previous campaigns and how you’ve turned fleeting trends into impactful brand moments. Bring examples of your work that highlight your creative thinking and social-first mindset. Be ready to brainstorm new ideas on the spot; they’ll appreciate your ability to think on your feet!
✨Understand the Role
Familiarise yourself with the responsibilities outlined in the job description. Be prepared to explain how your experience aligns with their needs, especially in managing media relations and driving social-first content planning. Tailor your responses to reflect your understanding of integrated communications across PR and social channels.
✨Be a Team Player
Emphasise your collaborative spirit and how you champion inclusion and feedback. Share examples of how you’ve worked effectively within a team, especially in fast-paced environments. They’re looking for someone who can build strategic relationships, so highlight your experience working with creators, athletes, or other talent.
