At a Glance
- Tasks: Create and execute marketing strategies for innovative tech products.
- Company: Join Roke, a leader in technology and innovation.
- Benefits: Enjoy a competitive salary, flexible work options, and career growth.
- Other info: Work in beautiful locations with a supportive team culture.
- Why this job: Make an impact by launching cutting-edge products that shape the future.
- Qualifications: Experience in product marketing and strong collaboration skills required.
The predicted salary is between 55000 - 65000 £ per year.
As a Product Marketing Manager at Roke, you will be responsible for developing and delivering marketing strategies that effectively communicate the value of Roke’s products to targeted audiences.
You’ll work closely with the Head of Campaigns and Product Marketing and Product Teams, to launch products associated with Campaign objectives.
This position requires a blend of strategic thinking, technical understanding, and strong collaboration skills.
- You will be responsible for
- Develop and execute go-to-market strategies for Roke’s diverse product portfolio, ensuring that each product is positioned effectively within its target market.
- Partner with product management, sales and engineering teams to ensure product features align with market demands and customer needs.
- Elicit and consolidate market analysis and customer feedback to inform future product enhancement needs.
- Define messaging frameworks and feature capabilities by target audience, and work with the Content team to deliver the collateral required for all activation channels.
- Conduct high level market analysis to understand industry trends, customer pain points, and the competitive landscape.
- Define and manage marketing content needs and collateral requirements, such as case studies, whitepapers, and presentations to support sales and marketing initiatives.
- Collaboration with Product Owners
- Work closely with Head of Product and Product Owners to gather and understand product requirements, ensuring that market needs and customer feedback are integrated into the product development process.
- Influence product roadmaps by providing insights into market trends, customer needs, and competitive dynamics.
- Collaborate with product owners during the product lifecycle to ensure alignment between marketing strategies, customer needs and product features.
- Product Launches
- Plan and execute product launches in collaboration with cross-functional teams, ensuring all departments are aligned and prepared.
- Monitor the success of product launches, gather feedback and data to inform future launches and marketing strategies.
- Product Marketing Operations
- Own day-to-day product marketing support across a portfolio of products and solutions.
- Maintain product pages, brochures, presentations, FAQs and sales assets.
- Support product launches and lifecycle updates.
- Ensure product information remains current and consistent.
- Content Development & Quality Assurance
- Create, review and maintain customer-facing product content.
- Translate technical concepts into clear customer-focused messaging.
- Ensure technical accuracy, consistency and quality across all assets.
- Support campaign activation through high-quality collateral and content.
- Performance Monitoring & Reporting
- Track and analyse key product marketing metrics, providing regular reports to senior leadership.
- Continuously refine marketing strategies based on performance data and market feedback.
- Develop and deliver comprehensive sales tools and training materials, equipping the sales team to effectively communicate product benefits and differentiators.
- Provide ongoing support and updates to the sales team, ensuring they have the latest product information and competitive insights.
Experience
- Experience in product marketing, ideally within the technology, defence, or security sectors.
- Proven experience in working closely with product owners or product management teams to gather requirements and influence product development.
Skills
- Strong understanding of technology solutions, particularly in communications, cyber security, AI, or sensor technologies.
- Excellent communication skills, with the ability to translate technical concepts into clear, compelling messaging.
- Analytical skills to interpret market data, customer feedback, and performance metrics.
- Strong project management abilities, with experience managing multiple projects and stakeholders.
- Attributes
- Strategic thinker with a passion for technology and innovation.
- Team-oriented with strong interpersonal skills and the ability to collaborate effectively across departments.
- Highly organised, detail-oriented, and proactive in problem-solving.
Built on a 70-year heritage, Roke offers specialist knowledge in sensors, communications, cyber, and AI and ML.
We change the way organisations think and act – through dynamic insights from the analysis of multiple layers of data.
We take care of the innovative, technical stuff that keeps everyone safe – that’s our mission, passion, and motivation.
Where you’ll work
Romsey (HQ) - You’ll find our Romsey site located within beautiful Hampshire countryside, close to the picturesque New Forest District and not far from a superb stretch of the south coast.
This is no corporate concrete jungle; this is a manor house site, with ample parking an on-site gym and a driveway full of daffodils in the spring.
Woking - You’ll find our Woking site in a modern building on the outskirts of London.
Rated excellent for sustainability by BREEAM & Fitwel certified – you’ll feel better for visiting.
This site provides key links to our customers in London, is a 5-minute walk from the train station, has secure parking nearby and dedicated cycle storage.
Clearance
Due to the nature of this position, we require you to be eligible to achieve SC clearance.
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Product Marketing Manager in Woking employer: Roke
Roke is an exceptional employer, offering a dynamic work environment that fosters collaboration and innovation within the National Security sector. With a strong commitment to employee growth, we provide access to flexible benefits, professional development opportunities, and a supportive culture that values diversity and inclusion. Join us in a role where your contributions directly impact project success while being part of a community that shares your passion for technology and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in Woking
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Roke and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Roke are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Roke on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Roke. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager in Woking
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Roke. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Roke:Show us that you’ve done your homework! In your application, briefly mention what you admire about Roke’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Roke
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Roke will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Roke, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
